Brands have runway to build on traditional, familiar ingredients like protein and probiotics to support modern health issues like digestion, mood, sleep, etc.
By Julian Mellentin, New Nutrition Business10.07.24
Oral solids remain the preferred route of drug delivery due to their cost-effectiveness, ease of manufacturing, and patient-friendly dose form options.
Both the Council for Responsible Nutrition and the BBB’s National Advertising Division are optimistic about the industry’s ongoing self-regulatory efforts.