TrendSense

Getting Ahead of the Curve: Naturally Clean

Demand for foods that are free from artificial additives reached an all-time high last year.

By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 07.02.18

Getting Ahead of the Curve: Conditional Redirections

Traditional notions of which health ailments concern specific generations have shifted, leading to new opportunities.

By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.01.18

Proteins, Peptides, Amino Acids

Getting Ahead of the Curve: Mobility

Products that help consumers to stay active and mobile with age are in high demand.

By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 03.01.18

Getting Ahead of the Curve: Sustainability (Gen 2)

For foods and dietary supplements, sustainability has come to mean higher quality products that command a premium price.

By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.04.17

Getting Ahead of the Curve: Sleep

Natural remedies appeal to millions of consumers struggling with sleep issues.

By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.01.17

Getting Ahead of the Curve: Global Nutraceutical Hot Spots

Sales of consumer health products reached $219 billion worldwide in 2016.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 03.01.17

Getting Ahead of the Curve: Weight Control

The death of the weight loss business has been greatly exaggerated.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends Inc 12.05.16

Getting Ahead of the Curve: Digestive Health

Digestion is a strong, accelerating market, both in terms of scientific evidence and marketability.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 10.03.16

Getting Ahead of the Curve: Herbs & Botanicals

The market remains ripe with growth opportunities despite negative media reports.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 07.01.16

Getting Ahead of the Curve: Women’s Health

The varied needs of women offer unique entry points to many of the largest and fastest growing condition-specific markets.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.02.16

Getting Ahead of the Curve: Antioxidants

New, scientifically valid health linkages for antioxidants will keep the market center stage.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 03.01.16

Getting Ahead of the Curve: Gluten-Free 2015+

When it comes to gluten-free, all that glitters is not necessarily gold.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.03.15

Getting Ahead of the Curve: Fortification

About two-thirds of consumers are making an effort to regularly use fortified foods.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 10.01.15

Getting Ahead of the Curve: It’s a Natural

The naturally functional movement has moved center stage while opportunities still abound for fortified products and dietary supplements.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 07.01.15

Getting Ahead of the Curve: Mobility

This multi-faceted nutraceutical market opportunity isn’t just about aging.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.01.15

Getting Ahead of the Curve: Kids’ Health

There are significant opportunities to deliver essential nutrients to children in a range of product types.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 03.02.15

Getting Ahead of the Curve: Magnesium & Potassium

These important minerals have a bright future across a range of health categories.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.01.14

Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Natural/Organic | Quality & Safety

Getting Ahead of the Curve: Organic

A strong foundation of interest in organic foods and beverages will support growth for the future.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 10.01.14

Getting Ahead of the Curve: Amino Acids

Following the successful boom of protein and sports nutrition products, amino acids could offer strong market differentiation.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, RD, Sloan Trends, Inc. 07.01.14

Getting Ahead of the Curve: Protein Generation II

Energy linked to protein has reached mega mass-market status and is among the largest overlooked opportunities for protein.

Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.01.14

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Getting Ahead of the Curve: Naturally Clean

Getting Ahead of the Curve: Conditional Redirections

Getting Ahead of the Curve: Mobility

Getting Ahead of the Curve: Sustainability (Gen 2)

Getting Ahead of the Curve: Sleep

Getting Ahead of the Curve: Global Nutraceutical Hot Spots

Getting Ahead of the Curve: Weight Control

Getting Ahead of the Curve: Digestive Health

Getting Ahead of the Curve: Herbs & Botanicals

Getting Ahead of the Curve: Women’s Health

Getting Ahead of the Curve: Antioxidants

Getting Ahead of the Curve: Gluten-Free 2015+

Getting Ahead of the Curve: Fortification

Getting Ahead of the Curve: It’s a Natural

Getting Ahead of the Curve: Mobility

Getting Ahead of the Curve: Kids’ Health

Getting Ahead of the Curve: Magnesium & Potassium

Getting Ahead of the Curve: Organic

Getting Ahead of the Curve: Amino Acids

Getting Ahead of the Curve: Protein Generation II

July/August 2018