TrendSense
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Sustaining Plant-Based Momentum: A Cautionary Tale
Nearly half of adults look for products labeled ‘plant-based.’ Market opportunities abound.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 07.12.21
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Consumer Trends | Healthcare Trends | Pet Nutraceuticals
Getting Ahead of the Curve: Pet Foods, Treats & Supplements
The pet health market has reached an all-time high as new trends and opportunities continue emerging.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.03.21
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Cognitive Function | Consumer Trends | Energy | Healthcare Trends | Immune Function | Mood Health & Sleep | Sports Nutrition | Weight Management/Weight Loss
Post COVID-19: A New World of Health & Nutrition Opportunities
The pandemic has reshuffled consumer health priorities, and reshaped wellness markets for the foreseeable future.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 03.22.21
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Cardiovascular Health | Consumer Trends | Healthcare Trends | Healthy Aging | Sports Nutrition | Weight Management/Weight Loss
Getting Ahead of the Curve: The Exercise as Medicine Movement
A reimagining of health offers brands a fresh opportunity to tailor product forms, messages, and multi-functional solutions for consumers.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.04.20
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Cardiovascular Health | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Minerals | Vitamins
Getting Ahead of the Curve: COVID Refocuses Attention on Heart Health
Still the number one killer in the U.S., heart disease needs reconsideration from consumers and brands.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 10.01.20
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Cardiovascular Health | Digestive Health | Energy | Healthcare Trends | Herbs & Botanicals | Immune Function | Medical Nutrition | Minerals | Proteins, Peptides, Amino Acids | Vitamins | Weight Management/Weight Loss
Getting Ahead of the Curve: Food as Medicine
More consumers are looking for specific health benefits from their purchases, compared to passive messages like ‘clean label.’By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 07.06.20
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Consumer Trends | Dietary Supplements | Healthy Aging | Herbs & Botanicals | Immune Function | Minerals | Mood Health & Sleep | Vitamins
Getting Ahead of the Curve: Immunity in the ‘New Normal’
A surge in sales during the COVID-19 outbreak provides a good indication of what supplement consumers prioritize for optimizing their health.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 04.15.20
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Consumer Trends | Healthcare Trends | Mood Health & Sleep
Getting Ahead of the Curve: Natural Sleep Aids: Gen 2
The marketability of nutraceutical sleeplessness/insomnia products has been accelerating rapidly.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 03.02.20
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Cognitive Function | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Healthy Aging | Herbs & Botanicals | Mood Health & Sleep | Omega-3s | Vitamins
Getting Ahead of the Curve: Cognitive Fitness
Across the board, consumers need solutions for emotional health, energy/sleep, focus, and mental performance.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.04.19
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Consumer Trends | Dietary Supplements | Energy | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Natural/Organic | Proteins, Peptides, Amino Acids | Sports Nutrition
Getting Ahead of the Curve: Perspectives on Protein—Plant-Based & Beyond
The protein market is maturing and shifting to involve more specific applications, benefits, and product attributes.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 10.07.19
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Consumer Trends | Dietary Supplements | Energy | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Minerals | Proteins, Peptides, Amino Acids | Sports Nutrition | Vitamins
Getting Ahead of the Curve: Energy Gen 2
A top concern among consumers, energy offers product developers fresh opportunities.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 07.03.19
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Consumer Trends | Dietary Supplements | Digestive Health | Functional Foods & Beverages | Healthcare Trends | Probiotics & Prebiotics
Getting Ahead of the Curve: Digestive Health (Gen 2)
The microbiome and prebiotics have gained mainstream attention.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.02.19
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Bone & Joint Health | Consumer Trends | Dietary Supplements | Energy | Functional Foods & Beverages | Healthcare Trends | Healthy Aging | Mood Health & Sleep | Proteins, Peptides, Amino Acids | Sports Nutrition
Getting Ahead of the Curve: The Fit Consumer
Over the past five years, physical activity and mental/emotional health have become more prominent health/wellness goals.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 03.01.19
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Bone & Joint Health | Cardiovascular Health | Consumer Trends | Dietary Supplements | Energy | Fiber & Carbohydrates | Functional Foods & Beverages | Herbs & Botanicals | Immune Function | Mood Health & Sleep | Nutrition Bars & Snacks | Omega-3s | Probiotics & Prebiotics | Proteins, Peptides, Amino Acids | Sports Nutrition
Getting Ahead of the Curve: Consumers Seeking Specialty Nutritionals
Younger generations in particular are moving away from multivitamins and embracing specialty solutions.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.06.18
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Consumer Trends | Digestive Health | Immune Function | Mood Health & Sleep | Natural/Organic | Regulations
Getting Ahead of the Curve: Natural OTCs
Consumers are increasingly opting for healthcare products that are more natural and drug-free, yet safe and effective.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc 10.02.18
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Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Natural/Organic | Pet Nutraceuticals
Getting Ahead of the Curve: Naturally Clean
Demand for foods that are free from artificial additives reached an all-time high last year.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 07.02.18
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Bone & Joint Health | Consumer Trends | Digestive Health | Energy | Healthcare Trends | Healthy Aging | Sports Nutrition | Weight Management/Weight Loss
Getting Ahead of the Curve: Conditional Redirections
Traditional notions of which health ailments concern specific generations have shifted, leading to new opportunities.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.01.18
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Proteins, Peptides, Amino Acids
Getting Ahead of the Curve: Mobility
Products that help consumers to stay active and mobile with age are in high demand.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 03.01.18
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Consumer Trends | Functional Foods & Beverages | Healthcare Trends | Natural/Organic | Quality & Safety | World Markets
Getting Ahead of the Curve: Sustainability (Gen 2)
For foods and dietary supplements, sustainability has come to mean higher quality products that command a premium price.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.04.17
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Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Minerals | Mood Health & Sleep | Vitamins
Getting Ahead of the Curve: Sleep
Natural remedies appeal to millions of consumers struggling with sleep issues.By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.01.17
