Consumer Trends

Getting Ahead of the Curve: Consumers Seeking Specialty Nutritionals

Younger generations in particular are moving away from multivitamins and embracing specialty solutions.

By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.06.18

Podcast: Ashwagandha Appeals to Growing Consumer Interest in Adaptogens

Natreon President discusses how Sensoril ashwagandha supports overall wellness, and why consumers are seeking out adaptogens.

Lisa Olivo, Associate Editor 12.06.18

10 Healthy Snack Trends for 2019

Nearly 5,000 food and nutrition experts predict 2019's developing ingredients, flavors, and wellness practices.

Slideshows12.04.18

Breaking News | Consumer Trends | Healthcare Trends | Industry & Market News

CPG Veterans: Opportunity for Small Brands Ready to Scale in 2019

Innovative Brands Accelerator designed to evolve concept-proven brands and improve business practices.

12.04.18

Consumer Trends | Dietary Supplements | Healthcare Trends

Text Mining: A Tool to Analyze Consumer Health Questions

Insights can help encourage informed product use to support consumer safety, company transparency, and brand confidence.

By Joyce Cao, Senior Analyst of Global Consumer Safety, Herbalife Nutrition 12.03.18

The Majority of Americans Aren’t Getting Enough Choline

Choline is an essential nutrient for proper liver, muscle, and brain function.

11.28.18

Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News | Research

Healthy Marketing Team Releases 2019 Trend Report

Company identifies ‘Six Global Gamechangers’ that will help the nutrition industry find strategies for the future.

11.26.18

Breaking News | Consumer Trends | Dietary Supplements | Industry & Market News

Generational Preferences Affect Consumer Engagement with Dietary Supplement Brands

Marketing needs to resonate with, and reflect, audience-specific needs.

11.26.18

New Nutrition Business Report Finds Provenance Powers Success at Premium Prices

Traditional products with a story anchored in heritage and trust are appealing to consumers.

11.16.18

Antioxidants | Consumer Trends | Functional Foods & Beverages | Herbs & Botanicals

Podcast: Ecuadorian Rainforest Counts Down the Top Botanicals to Watch in 2019

Ramon Luna, marketing coordinator, lists the South American botanicals that will pique consumer interest in the coming year.

Lisa Olivo, Associate Editor 11.16.18

Consumer Trends | Delivery & Dosage Technologies | Dietary Supplements | Natural/Organic

The Clean Label Tidal Wave: Dosage Delivery Forms Become Critical

Capsules deliver on the clean label promise and offer a marketing edge in the dietary supplement industry.

By Barri Sigvertsen, Marketing Manager, & Stan Glab, Product Development Manager, Lonza Consumer Health & Nutrition 11.16.18

Mintel Unveils Three Global Food and Drink Trends for 2019

Sustainability, health & wellness, and convenience will inspire product formulation.

11.14.18

Breaking News | Consumer Trends | Industry & Market News

DuPont Research Shows Increase in Plant-Based Eating

Almost 60% of survey respondents said their change to plant-based food was permanent or they hoped it was permanent.

11.13.18

Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News | Nutrition Bars & Snacks

‘The Adventurous Consumer’ Tops Innova Market Insights’ 2019 Key Trend List

Consumers are moving out of their comfort zones to explore bolder flavors and multisensory food experiences.

11.13.18

Diabetes and Cardiovascular Disease are Top Health Fears for Older Men

Research from Lycored indicates that heart disease is now more feared by American men than cancer.

11.12.18

Consumer Trends | Functional Foods & Beverages | Healthcare Trends | Natural/Organic

Reimagining Success

Information, and misinformation, seems to travel at warp speed these days.

By Sean Moloughney, Editor 11.01.18

Riding the Sports Nutrition Wave: Energy, Endurance & Recovery

With a broad base hungry for quality products, competition is heating up in the active nutrition market.

By Sean Moloughney, Editor 11.01.18

Key Trends in Functional Foods & Beverages for 2019

From personalized nutrition plans to naturally healthy foods, consumers will pay a premium for products.

By Julian Mellentin, Director, New Nutrition Business 11.01.18

Bite-Sized, Functional, and Premium Chocolate Gain Popularity in the U.S.

Shoppers favor chocolate with functional benefits such as truffles with good fats (30%) and added protein (18%).

10.31.18

Breaking News | Consumer Trends | Dietary Supplements | Industry & Market News | Sports Nutrition

Nutrition 21, LLC Releases New Consumer Brand Awareness Data for Nitrosigine and Velositol

Company hired Erika Harvey as West Coast key accounts manager.

10.29.18

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