L. Phillips Brown, DVM03.01.06
The pet market continues to grow as a result of a constant stream of new and innovative products, a steadily growing aging animal population and the expanding role that pets play as family members. Further, the "humanization" of pets is exaggerating consumer demand for products and services that are as good (and sometimes better) as those available for people themselves. And pet product companies are responding to this demand with innovative products that are well formulated and contain ingredients that target the specific physiological (and even psychological) needs of today's pet.
(For a Regulatory Briefing on Pet Supplements, Click Here.)
Consumers' love affair with their furry friends has produced a strong and growing trend in the care, feeding and well being of pets. According to the American Pet Products Manufacturing Association (APPMA), there are 358.8 million pets in the U.S. (versus only 297 million people). During 2004, Americans spent well over $34 billion on their pets (versus $17 bill
(For a Regulatory Briefing on Pet Supplements, Click Here.)
Consumers' love affair with their furry friends has produced a strong and growing trend in the care, feeding and well being of pets. According to the American Pet Products Manufacturing Association (APPMA), there are 358.8 million pets in the U.S. (versus only 297 million people). During 2004, Americans spent well over $34 billion on their pets (versus $17 bill
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