• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Citrus Support for the Blood Glucose-Immune System Connection

    A Glance At The Eye Health Market

    The Value of Vitamin D Testing

    A Growing Need for Mineral Supplementation

    More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    New FDA Traceability Rule Appears to Omit Dietary Supplement Manufacturers

    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula

    JRF Technology Debuts Elderberry Oral Film Strip

    Danone Adds to Plant-Based Portfolio with Acquisition of Follow Your Heart Brand

    Researchers Connect Gut Microbiome to Healthy Aging
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula

    JRF Technology Debuts Elderberry Oral Film Strip

    House Resolution Calls for CDC and FDA to Back Vitamin D for COVID-19

    Gelita Discusses Bioactive Collagen Peptides and the E-sports Market

    FrieslandCampina Partners with Cayuga Milk Ingredients to Introduce Milk Proteins in U.S.
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    New FDA Traceability Rule Appears to Omit Dietary Supplement Manufacturers

    GMP Laboratories of America, Inc.: Addressing Industry Challenges for 25 Years

    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula

    JRF Technology Debuts Elderberry Oral Film Strip

    Danone Adds to Plant-Based Portfolio with Acquisition of Follow Your Heart Brand
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula

    Researchers Connect Gut Microbiome to Healthy Aging

    House Resolution Calls for CDC and FDA to Back Vitamin D for COVID-19

    Gelita Discusses Bioactive Collagen Peptides and the E-sports Market

    FrieslandCampina Partners with Cayuga Milk Ingredients to Introduce Milk Proteins in U.S.
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Verdure Sciences

    Aiya America (Matcha by Aiya)

    Vesta Nutra

    Sabinsa Corporation

    Chenland Nutritionals Inc.
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Chenland Nutritionals Inc.

    KLK OLEO - Davos Life Science

    Gencor

    Sabinsa Corporation

    Verdure Sciences
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    TrendSense

    Getting Ahead of the Curve: Natural OTCs

    Consumers are increasingly opting for healthcare products that are more natural and drug-free, yet safe and effective.

    Getting Ahead of the Curve: Natural OTCs
    Getting Ahead of the Curve: Natural OTCs
    Getting Ahead of the Curve: Natural OTCs
    Getting Ahead of the Curve: Natural OTCs
    Related CONTENT
    • Is Google’s AdSense System Biased Against Dietary Supplements?
    • Holistic Formulas Promote Weight Wellness
    • Flavor Innovation Set to Drive Ready-To-Eat Popcorn as U.S. Sales Increase 118% in 5 Years
    • Lutemax Range Now Non-GMO Project Verified
    • Flavors & Colors: Opportunities for Clean Labels
    By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc10.02.18
    The $46 billion over-the-counter (OTC) drug category targets many of the ailments for which consumers would rather have natural alternatives. A new marketing category has emerged that has been captured by the coined phrase “natural OTCs.” 

    With nearly half of consumers worried about the potential effects of long-term use of OTCs, the risk of dependency/immunity, and potential interactions with Rx drugs—per Mintel’s Digestive Health, U.S. 2017—creating natural hybrid OTC-like products that pair medically-active bioactives with specialty nutritionals to help manage occasional minor ailments is a significant idea. 

    In the past year, 82% of consumers said they have used an OTC drug to treat a new minor ailment; 62% a supplement and/or natural home remedy, per the Consumer Healthcare Products Association. Google reported searches for “self-care” health information jumped 27% in 2017.

    While so-called natural OTCs seem to align closely with the condition-specific/specialty supplement category, by definition, they are more focused on managing the symptoms of occasional minor ailments vs. treating disease.

    And the future looks good. In 2017, 38% of supplement users took specialty/condition-specific supplements; 29% an herb/botanical, according to CRN’s 2017 Consumer Survey of Dietary Supplements. Herb/botanical supplement sales topped $8.2 billion in 2017; specialty $7.8 billion, per Nutrition Business Journal (NBJ). 

    Four in 10 consumers were more satisfied with natural OTCs vs. their traditional drug counterparts and 32% equally satisfied, according to Kline & Co. 2016 Natural OTC report. One-third view natural ingredients as more effective; 34% as equally effective. Just about half of adults believe natural OTCs are safer compared to other drugs and 49% would give them to their children.

    Sales of homeopathic remedies reached $1.9 billion in 2017, per SPINS. Transparency Market Research’s 2017 Homeopathy Product Market report projected global sales of homeopathic remedies will reach $17.5 billion by 2024.

    Categorically Speaking
    Cough, cold, and flu remain the largest natural OTC/homeopathic categories. Sales of Hyland’s Oscillococcinum and Hylands’ and Similasan Corp.’s cough/cold homeopathic brands jumped 14% last year. Zicam’s homeopathic Cold Remedy Medicated Fruit Drops claim to help shorten colds. Boiron’s non-drowsy ThroatCalm tablets melt under your tongue. Three of the top 10 best-selling nasal sprays in 2017 were natural remedies, per IRI. 

    But the opportunity is bigger still. Sales of cough/allergy/sinus tablets posted IRI multi-channel sales of $4.75 billion, up 2.5% for the year ended Mar. 25, 2018, followed by powders, $1.3 billion, up 2.5%; and nasal spray, $1.2 billion, up 3.2%. Sales of cough/sore throat drops topped $175 million, up 5.8% in 2017; cough syrup $146 million, up 10.2%; chest rubs $35 million, up 18.9%; and sore throat remedies for kids of $10 million, up 2.1%.  

    According to 2018 data from the Centers for Disease Control and Prevention (CDC), 5-20% of U.S. adults catch the flu every year; adults average two to three colds each year—children even more.

    Sales of natural remedies for kids continue to soar. Honeyworks’ Kids Soothing Throat Spray Plus Zinc is made with organic honey. Hyland’s Kids and Baby Cold ‘n Mucus products come in day and night formula. Culturelle’s Baby Calm + Comfort drops claim to help reduce crying/fussiness due to upset stomach.

    Natural skin care products for babies are used to manage diaper rash; natural fluoride-free, kid-specific training toothpastes and baby electrolytes are other fast-emerging, natural OTC infant opportunities.  

    Sleep aids are among the fastest growing natural OTC sectors. Category leader Procter & Gamble introduced ZzzQuil Pure Zzzs, which shares the ZzzQuil brand name but contains no drug ingredients and only dietary supplement ingredients (including herbals) to help “fall asleep naturally.” For the year ended Jul. 6, 2017, seven of the top 10 best-selling sleep aid tablets were natural OTCs; eight in 10 of the top liquid sleep aids. Natrol’s Sleep’n Restore Melatonin Gummies contain melatonin instead of drugs as a sleep aid and claim to allow users to “wake up restored with powerful antioxidants.”

    According to Packaged Facts’ 2017 Sleep Management in the U.S., 82% of adults have trouble sleeping at least once a week; 39% five or more nights. Natural sleep aids are the preferred solution for 20% of adults; 18% use OTCs and 15% use supplements. In 2017, 19% took melatonin, 14% chamomile/lavender, 9% magnesium, and 8% valerian for sleep (see Figure 1).

    Although sales of probiotic supplements grew 10.2% in 2017 to $1.9 billion and digestive enzymes to $364 million, other untapped opportunities exist in the digestive category for natural OTCs. CRN reported 16% of adults and 13% of millennials took a probiotic supplement last year; 10% of millennials used digestive enzymes.

    According to Mintel’s Gastrointestinal Remedies – US – 2017, 65% of adults experienced and treated gas, bloating, or flatulence; 55% heartburn/acid reflux; 54% diarrhea; 48% constipation; 43% stomach cramps; and 32% nausea/motion sickness in the past year (see Figure 2). Millennials are the most likely to report GI issues.

    With sales of antacid tablets reaching $2.2 billion for the year ended Mar. 25, 2018, per IRI, Nature’s Bounty’s 100% Drug Free Digest HB Gutgard Heartburn Formula will likely find a welcome market.  

    Laxatives, with sales of $1.8 billion, are another big opportunity for natural OTCs. In 2017, 14% of adults and 23% of millennials took a fiber supplement, per CRN. P&G’s Metamucil fiber supplement claims to not only improve digestive health, but also to lower cholesterol, and helps with appetite and blood sugar control when used as part of a healthy diet.  

    Millennials are increasingly self-diagnosing themselves with IBS, per Mintel. Schiff’s Digestive Advantage Intensive Bowel Support and Lactose Defense Formula are “symptom-specific probiotic supplements for those who suffer with digestive discomfort.”

    Natural pediatric digestive remedies, with U.S. sales of over $200 million last year, are another untapped natural OTC opportunity. One in three children are sent home from school each year with stomach issues, according to the CDC. 

    Room to Grow
    Sales of internal analgesics reached $3.4 billion for the year ended Mar. 25, 2018, per IRI. In 2017, BC’s Aspirin and Acetaminophen pain relieving powders, which contain caffeine, broke into the top 10 U.S. best-selling analgesics list for the year ended Aug. 13, 2017, alongside industry giants including Tylenol, Advil, and Aleve. 

    With 58% suffering from low back pain, 50% joint pain/soreness, 44% muscle pain, 38% neck pain, 31% foot pain, and 28% headaches (not migraine), according to Packaged Facts’ 2017 Pain Management, more natural pain relievers with fewer side effects are in high demand (see Figure 3).

    Five of the top 10 best-sellers in the external analgesic category are natural OTCs including Australian Dream, Blue Emu, and Boiron’s Arnicare. For the year ended Mar. 25, 2018, external analgesic sales topped $799 million, up a whopping 14%, per IRI. Vizuri Pain Bloc topical helps provide arthritis pain relief for 24 hours in a roll-on package.

    Similasan Dry Eye Easy Mist has a unique misting spray system and contains natural extracts, including alpine rose and liposomes. According to an October 2017 report in the J. of Ophthalmology (Farrand et. al.), half of adults experience dry eye frequently/occasionally; 16.4 million have been doctor-diagnosed with chronic dry eye. Sales of eye/lens care products reached $1.8 billion, up 2.8% for the year ended Mar. 25, 2018, per IRI.

    Two homeopathic brands are among the top four best-sellers in the ear care category. Ear pain, itch, and wax buildup are the major ear-related issues. Consumers spent $86.8 million on ear wax remedies last year, according to IRI.

    Five out of the top 10 first-aid ointments, with category sales of $926 million, were also natural OTCs, per IRI. Olay’s Medicated Natural Lip Balm contains Aloe barbadensis leaf extract and other botanical ingredients. Florajen Acidophilus claims to help boost “immunity, digestive, and vaginal/urinary health in women.”

    Acne, bruising, and snoring are other emerging homeopathic/natural OTC categories. Boiron’s Arnicare Bruise homeopathic remedy, with all-natural ingredients, reports to help reduce pain, swelling, and discoloration.
     
    Lastly, aromatherapy sales are on fire, up 57% in 2017, per Nielsen. TABS predicted sales will grow 46% in the drug channel in 2018.

    Crossover Claims
    Not surprisingly, natural OTCs are borrowing classic pharma claims (e.g., triple strength, fast-acting, and technology) for their new products.

    Nature’s Bounty’s Optimal Solutions Probiotic has a “controlled delivery, targeted release” system. EZC Pak with echinacea, zinc, and vitamin C is a five-day tapered, step down immune support pill pack. Osteo Bi-Flex’s Joint Health comes in “triple strength” and “shows improved joint comfort within 7 days.”

    Not surprisingly, savvy marketers are also borrowing food cues and forms. Metamucil, which comes in an Orange Smooth flavor is also available as a thin cookie, a drink mix, and in to-go packets. Berry Sleepy Sleep, a drinkable sleep solution includes “super fruits, serotonin, thiamine, and melatonin.”

    Perhaps most inventive of all are Theraflu’s PowerPods Night and Day Severe Cold, infused with menthol and green tea flavors that allow fast cold relief to be brewed instantly.

    Natural OTCs Are Not OTCs
    So-called natural OTCs are not drugs and are regulated by the Food and Drug Administration (FDA) as dietary supplements or homeopathic medicines. The OTC market is regulated strictly through a set of published monographs, which include formulas that must be used in order to make allowable disease prevention or treatment claims. Homeopathic products are permitted to make drug claims; but in recognition of their growing market, FDA stated in December 2017 that it intends to increase enforcement action against unproven products or those that target infants. 

    The bottom line here is that there’s high demand for natural products that treat condition-specific symptoms and everyday ailments. Careful formulations with appropriate-to-regulatory-category messages and claims are imperative, but the economic benefits seem readily available for taking many traditional OTC targets all-natural.


    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt
    Sloan Trends, Inc.

    Dr. A. Elizabeth Sloan and Dr. Catherine Adams Hutt are president and chief scientific and regulatory officer, respectively, of Sloan Trends, Inc., Escondido, CA, a 20-year-old consulting firm that offers trend interpretation/predictions; identifies emerging high potential opportunities; and provides strategic counsel on issues and regulatory claims guidance for food/beverage, supplement and pharmaceutical marketers. For more information: E-mail: lizsloan@sloantrend.com; Website: www.sloantrend.com.
    Related Searches
    • Regulatory
    • crn
    • survey
    • Organic
    Related Knowledge Center
    • Natural/Organic
    • Digestive Health
    • Consumer Trends
    Suggested For You
    Is Google’s AdSense System Biased Against Dietary Supplements? Is Google’s AdSense System Biased Against Dietary Supplements?
    Holistic Formulas Promote Weight Wellness Holistic Formulas Promote Weight Wellness
    Flavor Innovation Set to Drive Ready-To-Eat Popcorn as U.S. Sales Increase 118% in 5 Years Flavor Innovation Set to Drive Ready-To-Eat Popcorn as U.S. Sales Increase 118% in 5 Years
    Lutemax Range Now Non-GMO Project Verified Lutemax Range Now Non-GMO Project Verified
    Getting Ahead of the Curve: Naturally Clean Getting Ahead of the Curve: Naturally Clean
    Flavors & Colors: Opportunities for Clean Labels Flavors & Colors: Opportunities for Clean Labels
    Latin America & Asia Propel Global Probiotic Category Growth Latin America & Asia Propel Global Probiotic Category Growth
    Safeguarding Your Intellectual Property for Nutraceuticals Safeguarding Your Intellectual Property for Nutraceuticals
    HPA-China Hosting Annual Nutrition & Health Summit in Shanghai HPA-China Hosting Annual Nutrition & Health Summit in Shanghai
    Getting Ahead of the Curve: Conditional Redirections Getting Ahead of the Curve: Conditional Redirections
    An Interview with John Siefert of STYR Labs An Interview with John Siefert of STYR Labs
    Demand for Protein Propels Market Diversity & Product Innovation Demand for Protein Propels Market Diversity & Product Innovation

    Related TrendSense

    • Cardiovascular Health | Consumer Trends | Healthcare Trends | Healthy Aging | Sports Nutrition | Weight Management/Weight Loss
      Getting Ahead of the Curve: The Exercise as Medicine Movement

      Getting Ahead of the Curve: The Exercise as Medicine Movement

      A reimagining of health offers brands a fresh opportunity to tailor product forms, messages, and multi-functional solutions for consumers.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.04.20

    • Cardiovascular Health | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Minerals | Vitamins
      Getting Ahead of the Curve: COVID Refocuses Attention on Heart Health

      Getting Ahead of the Curve: COVID Refocuses Attention on Heart Health

      Still the number one killer in the U.S., heart disease needs reconsideration from consumers and brands.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 10.01.20

    • Cardiovascular Health | Digestive Health | Energy | Healthcare Trends | Herbs & Botanicals | Immune Function | Medical Nutrition | Minerals | Proteins, Peptides, Amino Acids | Vitamins | Weight Management/Weight Loss
      Getting Ahead of the Curve: Food as Medicine

      Getting Ahead of the Curve: Food as Medicine

      More consumers are looking for specific health benefits from their purchases, compared to passive messages like ‘clean label.’
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 07.06.20


    • Consumer Trends | Dietary Supplements | Healthy Aging | Herbs & Botanicals | Immune Function | Minerals | Mood Health & Sleep | Vitamins
      Getting Ahead of the Curve: Immunity in the ‘New Normal’

      Getting Ahead of the Curve: Immunity in the ‘New Normal’

      A surge in sales during the COVID-19 outbreak provides a good indication of what supplement consumers prioritize for optimizing their health.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 04.15.20

    • Consumer Trends | Healthcare Trends | Mood Health & Sleep
      Getting Ahead of the Curve: Natural Sleep Aids: Gen 2

      Getting Ahead of the Curve: Natural Sleep Aids: Gen 2

      The marketability of nutraceutical sleeplessness/insomnia products has been accelerating rapidly.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 03.02.20

    • Cognitive Function | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Healthy Aging | Herbs & Botanicals | Mood Health & Sleep | Omega-3s | Vitamins
      Getting Ahead of the Curve: Cognitive Fitness

      Getting Ahead of the Curve: Cognitive Fitness

      Across the board, consumers need solutions for emotional health, energy/sleep, focus, and mental performance.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.04.19


    • Consumer Trends | Dietary Supplements | Energy | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Natural/Organic | Proteins, Peptides, Amino Acids | Sports Nutrition
      Getting Ahead of the Curve: Perspectives on Protein—Plant-Based & Beyond

      Getting Ahead of the Curve: Perspectives on Protein—Plant-Based & Beyond

      The protein market is maturing and shifting to involve more specific applications, benefits, and product attributes.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 10.07.19

    • Consumer Trends | Dietary Supplements | Energy | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Minerals | Proteins, Peptides, Amino Acids | Sports Nutrition | Vitamins
      Getting Ahead of the Curve: Energy Gen 2

      Getting Ahead of the Curve: Energy Gen 2

      A top concern among consumers, energy offers product developers fresh opportunities.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 07.03.19

    • Consumer Trends | Dietary Supplements | Digestive Health | Functional Foods & Beverages | Healthcare Trends | Probiotics & Prebiotics
      Getting Ahead of the Curve: Digestive Health (Gen 2)

      Getting Ahead of the Curve: Digestive Health (Gen 2)

      The microbiome and prebiotics have gained mainstream attention.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.02.19


    • Bone & Joint Health | Consumer Trends | Dietary Supplements | Energy | Functional Foods & Beverages | Healthcare Trends | Healthy Aging | Mood Health & Sleep | Proteins, Peptides, Amino Acids | Sports Nutrition
      Getting Ahead of the Curve: The Fit Consumer

      Getting Ahead of the Curve: The Fit Consumer

      Over the past five years, physical activity and mental/emotional health have become more prominent health/wellness goals.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 03.01.19

    • Bone & Joint Health | Cardiovascular Health | Consumer Trends | Dietary Supplements | Energy | Fiber & Carbohydrates | Functional Foods & Beverages | Herbs & Botanicals | Immune Function | Mood Health & Sleep | Nutrition Bars & Snacks | Omega-3s | Probiotics & Prebiotics | Proteins, Peptides, Amino Acids | Sports Nutrition
      Getting Ahead of the Curve: Consumers Seeking Specialty Nutritionals

      Getting Ahead of the Curve: Consumers Seeking Specialty Nutritionals

      Younger generations in particular are moving away from multivitamins and embracing specialty solutions.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.06.18

    • Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Natural/Organic | Pet Nutraceuticals
      Getting Ahead of the Curve: Naturally Clean

      Getting Ahead of the Curve: Naturally Clean

      Demand for foods that are free from artificial additives reached an all-time high last year.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 07.02.18


    • Bone & Joint Health | Consumer Trends | Digestive Health | Energy | Healthcare Trends | Healthy Aging | Sports Nutrition | Weight Management/Weight Loss
      Getting Ahead of the Curve: Conditional Redirections

      Getting Ahead of the Curve: Conditional Redirections

      Traditional notions of which health ailments concern specific generations have shifted, leading to new opportunities.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.01.18

    • Consumer Trends | Functional Foods & Beverages | Healthcare Trends | Natural/Organic | Quality & Safety | World Markets
      Getting Ahead of the Curve: Sustainability (Gen 2)

      Getting Ahead of the Curve: Sustainability (Gen 2)

      For foods and dietary supplements, sustainability has come to mean higher quality products that command a premium price.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.04.17

    • Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Minerals | Mood Health & Sleep | Vitamins
      Getting Ahead of the Curve: Sleep

      Getting Ahead of the Curve: Sleep

      Natural remedies appeal to millions of consumers struggling with sleep issues.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.01.17

    Trending
    • House Resolution Calls For CDC And FDA To Back Vitamin D For COVID-19
    • Danone Adds To Plant-Based Portfolio With Acquisition Of Follow Your Heart Brand
    • Elixinol Introduces Omega Turmeric CBD Capsules
    • JRF Technology Debuts Elderberry Oral Film Strip
    • Nexira Records Best Profitability Since Its Creation In 1895
    Breaking News
    • New FDA Traceability Rule Appears to Omit Dietary Supplement Manufacturers
    • Clinical Trial Finds Metabolic Benefits for Polyphenols Formula
    • JRF Technology Debuts Elderberry Oral Film Strip
    • Danone Adds to Plant-Based Portfolio with Acquisition of Follow Your Heart Brand
    • Researchers Connect Gut Microbiome to Healthy Aging
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2021

    • Modern Snacking: Where Health & Indulgence Converge
    • More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    • A Growing Need for Mineral Supplementation
    • The Value of Vitamin D Testing
    • A Glance At The Eye Health Market
    • Citrus Support for the Blood Glucose-Immune System Connection
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    New FDA Traceability Rule Appears to Omit Dietary Supplement Manufacturers
    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula
    JRF Technology Debuts Elderberry Oral Film Strip
    Coatings World

    Latest Breaking News From Coatings World

    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    OQ Chemicals Increases Carboxylic Acids, Esters Prices
    Sensory Analytics Announces Issuance of Broad New Patent Covering Coating Thickness Measurement
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Japan to Lead APAC Assisted Reproductive Technology Devices Market
    Portescap Slotless Brushless DC Motors Receive ISO 13485 Certification
    FDA Breakthrough Device Designation Given to MI Transcatheter Heart Pump
    Contract Pharma

    Latest Breaking News From Contract Pharma

    High Purity New England Bolsters Biopharma Solutions Services
    AMRI Contributes to Efforts to Increase COVID-19 Vax Supply
    CatSci Opens New Site in UK
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Inahsi Naturals Achieves EU Compliance
    Biden Prioritizes PPP Relief for the Beauty Industry
    Christie Brinkley Joins SBLA Beauty
    Happi

    Latest Breaking News From Happi

    Clean Beauty Collective Supports EarthDay.org
    Freckle Pens Are Spot On!
    The Detox Market Partners with Good Face Project
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Lowe-Martin Adds 2 KODAK NEXFINITY Digital Presses
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    UFlex adds capacity in packaging films
    CEC expands into labels and packaging with Heidelberg
    ABG delivers Digicon Series 3 to UK printer
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Forbes Ranks Rockline Among Best U.S. Employers
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    NuVasive Nabs Simplify Medical for $150M
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    RFID Locks Market to Reach $9.93 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login