• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    Functional Beverage Market Shakes Things Up with Formulation Breakthroughs

    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

    (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands

    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    SmartyPants Vitamins Launches New Line of Gelatin-Free Multivitamin Gummies

    Flavanol Deficiency Linked to Age-Related Memory Decline: COSMOS-Web Study

    AHPA to Attend CITES Plants Committee Meeting in Geneva

    NY General Assembly Passes Bill to Restrict Sales of Weight Loss Supplements

    Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    SmartyPants Vitamins Launches New Line of Gelatin-Free Multivitamin Gummies

    Flavanol Deficiency Linked to Age-Related Memory Decline: COSMOS-Web Study

    AHPA to Attend CITES Plants Committee Meeting in Geneva

    Shroom(rise) Kingdom

    Improving Taste and Mouthfeel of Plant-Based Protein Formulations
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    SmartyPants Vitamins Launches New Line of Gelatin-Free Multivitamin Gummies

    Flavanol Deficiency Linked to Age-Related Memory Decline: COSMOS-Web Study

    AHPA to Attend CITES Plants Committee Meeting in Geneva

    NY General Assembly Passes Bill to Restrict Sales of Weight Loss Supplements

    Shroom(rise) Kingdom
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Flavanol Deficiency Linked to Age-Related Memory Decline: COSMOS-Web Study

    NY General Assembly Passes Bill to Restrict Sales of Weight Loss Supplements

    Functional Beverage Market Shakes Things Up with Formulation Breakthroughs

    A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Gencor

    Xsto Solutions

    Premium Labels & Packaging Solutions

    JRS Pharma

    Verdure Sciences
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Gencor

    Xsto Solutions

    Premium Labels & Packaging Solutions

    JRS Pharma

    Verdure Sciences
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Natural & Organic Retail Foods and Beverage Market Reaches $69 Billion

    Natural & organic industry sales 32% higher than five years ago, with growth outpacing overall food and beverage market.

    10.10.16
    While traditional value drivers—price, taste, and convenience—continue to be among the most important influencers of consumer shopping behavior, Americans also weigh “evolving drivers”—health and wellness, safety, social impact, experience, and transparency—in their food purchasing decisions. Perhaps nowhere are these “evolving drivers” more inherently perpetuated than in the thriving industry for natural and organic foods and beverages, according to market research publisher Packaged Facts, Rockville, MD in the new report Natural and Organic Foods and Beverages in the U.S., 5th Edition. 
     
    “From freshness to healthy ingredients to transparency of sourcing to eco-conscious business models, there’s no denying that today’s core consumer values increasingly center around what the natural and organic food and beverage market has been offering for years,” says David Sprinkle, Packaged Facts’ research director. 
     
    Packaged Facts estimated that total U.S. retail sales of natural and organic foods and beverages through all retail channels will reach $69 billion by the end of 2016—an 11% gain over 2015 sales of almost $63 billion and 32% higher than sales five years earlier. During the 2012-2016 period, sales rose by a compound annual growth rate (CAGR) of 7%. Growth of natural/organic products outpaced that of total food and beverage sales during the period. 
     
    Looking ahead, Packaged Facts projects that the retail market for natural and organic foods and beverages will grow by almost 70% between 2016 and 2021. It’s no wonder then that big brands are making notable investments to overhaul products and portfolios in hopes of winning over natural-leaning consumers. And make no mistake, successfully integrating natural and organic foods into established brands is more challenging than it sounds. It isn’t a matter of merely swapping traditional tomatoes for those that are naturally or sustainably grown. Changes can often seem frustratingly difficult or slow due to the need to find clean ingredients that will work in iconic brands and products without negatively affecting their color, taste, texture, and shelf life. 
     
    Despite the challenges, an investment in natural and organic has clearly been worth it. Over the past 18 months alone the food industry has seen more than a half dozen popular brands make waves on the natural and organic front. Just to name a few examples. 
    • Campbell Soup announced plans to removed artificial colors and flavors from nearly all its North American products by the end of fiscal 2018. 

    • Mondelēz International made a commitment to remove artificial colors and flavors from many of its packaged food brands by 2020. 

    • ConAgra Foods introduced three new organic canned tomato products—diced tomatoes, tomato sauce, and tomato paste—under its Hunt’s brand. 

    • General Mills has already made five of its top-selling Cheerios flavors gluten-free and intends to transition two more Cheerios varieties to gluten-free in fiscal 2017. 

    • General Mills competitor Kellogg Co. is working to eliminate artificial colors and flavors from its Froot Loops, Apple Jacks, and other branded cereals by 2018. 

    • Kraft Heinz quietly removed artificial colors, flavors, and preservatives from its flagship macaroni & cheese and consumers—to the company’s credit—did not notice the difference.
    • Meanwhile, The Hershey Co. introduced Simply 5 Syrup, a chocolaty syrup made from just five ingredients—cocoa, water, pure cane sugar, organic invert cane syrup, and natural vanilla. 

    • In a similar vein, WhiteWave Foods’ International Delight brand launched a new line of coffee creamers called Simply Pure, made with skim milk, cream, cane sugar, and natural three flavors (vanilla, caramel, or hazelnut). 

    • And not to be outdone, Mars Inc. pledged to remove artificial colors from all its human food products over the next five years, as part of its commitment to meet evolving consumer preferences. 

    Packaged Facts anticipated the next phase of clean label could resemble a move that The Beech-Nut Nutrition Co. has taken. On its website, the company has begun listing the exact percentage of each ingredient in its jar and pouch baby food products. It’s what Packaged Facts views as the ultimate nod to product and ingredient transparency in an increasingly competitive market. 
    Related Searches
    • Flavors & Colors
    • Packaging
    • Quality & Safety
    • Functional Foods & Beverages
    Related Knowledge Center
    • Flavors & Colors
    • Natural/Organic
    • Consumer Trends
    • Packaging
    • Functional Foods & Beverages
    • Quality & Safety
    Suggested For You
    USDA to Invest $300 Million in Organic Transition Initiative USDA to Invest $300 Million in Organic Transition Initiative
    Natural Products Expo West Returns: Product Spotlight Natural Products Expo West Returns: Product Spotlight
    James S. Turner, Attorney and Health Industry Advocate, Dies at 81 James S. Turner, Attorney and Health Industry Advocate, Dies at 81
    Natural and Organic at Expo East: Valuing Sustainability, Representation and Climate Action Natural and Organic at Expo East: Valuing Sustainability, Representation and Climate Action
    ‘Clean’ Food Ingredients Attract Consumers, Motivated by Health Goals ‘Clean’ Food Ingredients Attract Consumers, Motivated by Health Goals
    Sun-Maid Growers of California Acquires Plum Organics from Campbell Soup Sun-Maid Growers of California Acquires Plum Organics from Campbell Soup
    Global Overview of  Naturally Healthy Beverages Global Overview of Naturally Healthy Beverages
    Fueling the Energy & Sports Drinks Market Fueling the Energy & Sports Drinks Market
    Jeff Harmening Named CEO of General Mills Jeff Harmening Named CEO of General Mills
    Organic Foods Found in 80% of U.S. Households Organic Foods Found in 80% of U.S. Households
    New Generation of Coffee Drinkers and Products Shaping Future of Market New Generation of Coffee Drinkers and Products Shaping Future of Market
    U.S. Tea Market Brews Strong Sales in Rise to $7 Billion U.S. Tea Market Brews Strong Sales in Rise to $7 Billion
    Personalized Nutrition Represents Next Big Growth Opportunity Personalized Nutrition Represents Next Big Growth Opportunity
    FDA Extends NDI Guidance Comment Deadline FDA Extends NDI Guidance Comment Deadline
    Keys to Success in Breakfast Foods: Nutrition & Convenience Keys to Success in Breakfast Foods: Nutrition & Convenience

    Related Breaking News

    • Breaking News | Industry & Market News | Natural/Organic | Regulations
      USDA to Invest $300 Million in Organic Transition Initiative

      USDA to Invest $300 Million in Organic Transition Initiative

      The number of non-certified organic farms actively transitioning to organic production dropped by nearly 71% since 2008.
      08.23.22

    • Dietary Supplements | Functional Foods & Beverages | Herbs & Botanicals | Probiotics & Prebiotics | Vitamins | Women's Health
      Natural Products Expo West Returns: Product Spotlight

      Natural Products Expo West Returns: Product Spotlight

      After two years off, NPEW returned to in Anaheim in March 2022 with a strong dose of pent-up energy among the industry community.
      By Sean Moloughney, Editor 04.14.22

    • Breaking News | People News
      James S. Turner, Attorney and Health Industry Advocate, Dies at 81

      James S. Turner, Attorney and Health Industry Advocate, Dies at 81

      The attorney, author, and health and wellness industry advocate passed away at his Washington, D.C. home.
      01.28.22


    • Breaking News | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Industry & Market News | Natural/Organic | World Markets
      Natural and Organic at Expo East: Valuing Sustainability, Representation and Climate Action

      Natural and Organic at Expo East: Valuing Sustainability, Representation and Climate Action

      At Natural Products Expo East, experts discussed industry growth and incorporating social values into businesses and brands.
      By Mike Montemarano, Associate Editor 09.30.21

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News
      ‘Clean’ Food Ingredients Attract Consumers, Motivated by Health Goals

      ‘Clean’ Food Ingredients Attract Consumers, Motivated by Health Goals

      Nearly two-thirds (63%) of U.S. adults said the ingredients in a food or beverage have at least a moderate influence on what they buy.
      06.18.21

    Loading, Please Wait..
    Trending
    • Soviets Took Probiotics To The Next Level
    Breaking News
    • SmartyPants Vitamins Launches New Line of Gelatin-Free Multivitamin Gummies
    • Flavanol Deficiency Linked to Age-Related Memory Decline: COSMOS-Web Study
    • AHPA to Attend CITES Plants Committee Meeting in Geneva
    • NY General Assembly Passes Bill to Restrict Sales of Weight Loss Supplements
    • Stefan Pasiakos, PhD, Selected to Lead NIH Office of Dietary Supplements
    View Breaking News >
    CURRENT ISSUE

    June 2023

    • Functional Beverage Market Shakes Things Up with Formulation Breakthroughs
    • A Kingdom of Their Own: Fungi Shine While Mushrooms Emerge as Market Stars
    • The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion
    • (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands
    • Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders
    • KA! Empathogenics: Creating Calm and Connectedness with Inspiration from Nature
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    SmartyPants Vitamins Launches New Line of Gelatin-Free Multivitamin Gummies
    Flavanol Deficiency Linked to Age-Related Memory Decline: COSMOS-Web Study
    AHPA to Attend CITES Plants Committee Meeting in Geneva
    Coatings World

    Latest Breaking News From Coatings World

    PPG Opens $30-Million Battery Pack Application Center in China
    Fact.MR: Steel Pipe Coatings Market To Hit $14.0 Billion By 2033
    Omya Extends Lightweight Fillers Portfolio with the Acquisition of Bublon
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Microbot receives Grant for Endovascular Surgical Robot System
    Recall of Abiomed's Impella 5.5 with SmartAssist is Class I
    New FDA Nod Boosts Philips, Masimo Partnership
    Contract Pharma

    Latest Breaking News From Contract Pharma

    KBI Biopharma Unveils KBI PUREplatform
    AGC Biologics Introduces AGCellerate to Deliver IND-Ready GMP Material
    Element Creates New Lab Solutions Division
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Fasten Wins Gold at German Innovation Awards
    Attitude Expands Oceanly Makeup Collection
    L'Oréal Leads Funding Round for Biotech Company, Debut
    Happi

    Latest Breaking News From Happi

    Skylar’s ‘Boardwalk Delight’ Eau de Parfum Launches to Record Success at Sephora
    Register for the IBA Cocktail Reception in Las Vegas During Cosmoprof North America
    Amyris Announces Transformation Program
    Ink World

    Latest Breaking News From Ink World

    DuPont Artistri Inks Expands Pigment Inks Portfolio at ITMA 2023
    Toyochem Constructs New Pilot Facility for High-Performance Polymers
    UFlex Reports Unaudited 4Q, Full Year 2023 Results
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Baldwin to exhibit 'Complete Quality Control Solutions' at High Security Printing Latin America
    Label Source acquires division of OMNI Systems
    Vetaphone demos ‘M’ corona treater at Mark Andy showroom
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Maxcess International Opens New Facility in Mumbai
    emtec Showcases Groundbreaking Achievement in Haptic Measurement
    Hollingworth & Vose Joins United Nations Global Compact initiative
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Orthonika Receives Grant for Total Meniscus Replacement
    Treace to Buy RPM-3D Tech for Up to $30 Million
    Former BD, J&J Executives Join Acuitive Technologies Board
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Schreiner Group Receives Three FINAT Awards
    MClimate Releases Maintenance-Free CO2 Display
    Blackstone Completes Acquisition of Majority Stake of Copeland

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login