By Sean Moloughney, Editor04.14.22
Expo West hosted more than 2,700 exhibitors and 57,000 registered attendees, according to Informa’s New Hope Network, offering the latest innovations in natural and organic foods/beverages; dietary supplements and nutritional ingredients; and home and beauty products.
The natural and organic industry is expected to surpass $300 billion in sales by 2024, according to Nutrition Business Journal, representing an attractive market for consumers, brands, retailers, investors, and other stakeholders throughout the value chain.
Here’s a quick sample of products that represent broader industry trends, including focus on functional ingredients, transparency, and best business practices.
Mushroom & Oats
Lifeway Foods, Inc. showcased its MSHRM Oat line, the latest addition to Lifeway’s portfolio of cultured oat beverages. In addition to containing 10 live and active probiotic cultures these functional shots feature a range of mushrooms and adaptogens.
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