By Mike Montemarano, Associate Editor 09.30.21
Sales of natural and organic products are expected to surpass $300 billion by the year 2023, according to data gathered by SPINS, Whipstitch Capital, and New Hope Network, presented at Natural Products Expo East, one of the first in-person trade events for the industry since the COVID-19 pandemic began.
Sales are equalizing from a surge seen in 2020, but experts project that many consumers will continue to hold to newfound relationships with natural and organic products as a means to promote health and wellness. Compared to pre-COVID estimates, sales of natural and organic foods, beverages, and dietary supplements are still set to exceed Nutrition Business Journal’s pre-COVID estimates by $6.2 billion in 2024, said Carlotta Mast, lead of New Hope Network’s content team.
According to Kathryn Peters, executive vice president of SPINS, wellness and specialty-focused products are experiencing 8% dollar growth while natural-positioned products are seeing 5.9% growth, compared to just 1.9% growth for conventionally-positioned products.
“When we mean wellness products, many wellness products in the mainstream
Sales are equalizing from a surge seen in 2020, but experts project that many consumers will continue to hold to newfound relationships with natural and organic products as a means to promote health and wellness. Compared to pre-COVID estimates, sales of natural and organic foods, beverages, and dietary supplements are still set to exceed Nutrition Business Journal’s pre-COVID estimates by $6.2 billion in 2024, said Carlotta Mast, lead of New Hope Network’s content team.
According to Kathryn Peters, executive vice president of SPINS, wellness and specialty-focused products are experiencing 8% dollar growth while natural-positioned products are seeing 5.9% growth, compared to just 1.9% growth for conventionally-positioned products.
“When we mean wellness products, many wellness products in the mainstream
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