By Imogen Matthews, Consultant09.03.19
Market research provider Euromonitor International has identified healthy living as a megatrend, transforming many consumer markets and services and fostering a cultural shift in consumer behavior and consumption patterns. As a result, new avenues are opening up for companies to develop ingestibles that are designed to work in tandem with topicals for optimizing skin health.
According to Euromonitor, global sales of herbal health products are forecast to reach $63 billion, growing 20% faster than all over-the-counter products. Irina Barbalova, global lead, health and beauty, Euromonitor International, puts this growth in the context of wider solutions with technology and personalization at the core.
“Preventative health is taking self-care to the next level through supporting solutions around areas of mental health,” she said, adding that 50% of global consumers are looking for new ways to prevent stress and anxiety issues. Health has therefore become a lifestyle issu
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