By Sean Moloughney, Editor06.03.19
Consumers are searching for convenient beverage options that offer nutritional value and specific health benefits, including protein, vitamins and minerals, energy and relaxation support. At the same time, people want healthy, low-sugar or sugar-free products. And it doesn’t hurt if they sparkle either.
Tapping into Trends
According to HealthFocus International‘s 2019 USA Trend Study: Shoppers’ Journey Towards Living & Eating Healthier, 39% of consumers overall agree that beverages can provide the same nutrition as foods. Young people in particular are likely to believe that idea (59% of 18-29 year olds; 54% of 30-39 year olds), as well as households with children (54%), fueling a trend HealthFocus has termed “Drinkable Health.”
In fact, 38% of consumers are very or extremely interested in drinks that offer health benefits; 61% of 18-29 year olds; 42% of men; and 49% of households with children.
In terms of usage patterns, 26% of consumers reported drinking fruit and vegetable juice blends once a week or more in 2018; vegetab
Tapping into Trends
According to HealthFocus International‘s 2019 USA Trend Study: Shoppers’ Journey Towards Living & Eating Healthier, 39% of consumers overall agree that beverages can provide the same nutrition as foods. Young people in particular are likely to believe that idea (59% of 18-29 year olds; 54% of 30-39 year olds), as well as households with children (54%), fueling a trend HealthFocus has termed “Drinkable Health.”
In fact, 38% of consumers are very or extremely interested in drinks that offer health benefits; 61% of 18-29 year olds; 42% of men; and 49% of households with children.
In terms of usage patterns, 26% of consumers reported drinking fruit and vegetable juice blends once a week or more in 2018; vegetab
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