Lycored surveyed over 500 regular users of skin care products in six different countries. A total of 507 people in the U.K., U.S., France, China, Japan, and Korea were surveyed online between Feb. 21 and 26. All had purchased a skin care product (either a topical product or a supplement for beauty or skin health) over the past 12 months. Almost all (98%) agreed with the statement “Good nutrition is necessary to achieve a healthy glow.”
When the consumers were asked which factors were most likely to provide their skin with a glow, the second highest score was for healthy diet/nutrition, which was picked by 65% of survey respondents, second only to getting the right amount of sleep (66 %). Both factors ranked higher than skin hydration (56%), or skin care products applied physically to the skin (39%).
Zev Ziegler, head of global brand & marketing, health at Lycored, said: “Consumers are looking for a healthy glow but they know they can’t always get it from a tube. Increasingly they understand the link between wellness factors, such as getting the right amount of sleep and eating a balanced diet, in achieving healthy, radiant skin.”
The survey respondents were also asked to rank four foods in order of how likely they thought they were to give their skin a healthy glow. Eight in 10 (79%) ranked foods rich in vitamin E, such as almonds and sunflower seeds in either first or second place. Foods rich in carotenoids, such as carrots and tomatoes, were ranked in either first or second place by two thirds (65%) of respondents, ahead of foods rich in collagen (46%).
Lycored offers a range of whole food extracts and blends rich in the carotenoids lycopene, phytoene, and phytofluene. Lycoderm, its proprietary blend for skin care supplements, is also rich in vitamin E.
The company created the concept of the Cycle of Glow as part of its #rethinkbeautiful initiative. It highlights the importance of nutrition, supplementation, and lifestyle factors such as healthy sleep in skin health. It also brings to life a recent scientific study which demonstrated the role of Lycoderm in supporting the skin’s UV resilience.
In addition to an online Cycle of Glow asset, Lycored has toured the world with a physical Cycle of Glow pop-up, which attracted over 700 visitors at the recent Vitafoods Europe event.
Ziegler added: “The Cycle of Glow highlights the bridge between beauty and nutrition. It brings to life the findings from our latest skin health research as well as communicating our commitment to pursuing holistic wellness through nutrition and supplementation.”