09.03.19
Colgate to Acquire Skin Care Business from Filorga for $1.69 Billion
As part of its strategy to focus on its higher-margin oral care, personal care, and pet nutrition businesses, and expanding its portfolio in premium skin care, Colgate-Palmolive Company has agreed to acquire the Laboratoires Filorga Cosmétiques (Filorga) Skin Care Business for about $1.69 billion (€1.5 billion).
Filorga is a premium anti-aging skin care brand focused primarily on facial care. Originally founded in France in 1978, the brand is now sold in over 60 countries with its largest markets being France, Italy, Spain, and Greater China. The Filorga brand leverages a multi-channel distribution strategy across pharmacy, online, specialty stores, and travel retail.
“Filorga is a strong, premium-priced brand with distinctive positioning that fits well within our long-term personal care growth strategy,” said Noel Wallace, Colgate’s president and CEO. “We are excited that this acquisition will add a high-
As part of its strategy to focus on its higher-margin oral care, personal care, and pet nutrition businesses, and expanding its portfolio in premium skin care, Colgate-Palmolive Company has agreed to acquire the Laboratoires Filorga Cosmétiques (Filorga) Skin Care Business for about $1.69 billion (€1.5 billion).
Filorga is a premium anti-aging skin care brand focused primarily on facial care. Originally founded in France in 1978, the brand is now sold in over 60 countries with its largest markets being France, Italy, Spain, and Greater China. The Filorga brand leverages a multi-channel distribution strategy across pharmacy, online, specialty stores, and travel retail.
“Filorga is a strong, premium-priced brand with distinctive positioning that fits well within our long-term personal care growth strategy,” said Noel Wallace, Colgate’s president and CEO. “We are excited that this acquisition will add a high-
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