By Christine Esposito, Associate Editor, Happi07.03.19
Are U.S. consumers finally willing to supplement their beauty routines with, well, supplements? While the “inside-out beauty” category has been heralded as the next big thing for years, industry executives insist Americans are now, more than ever, ready to embrace nutritional products as part of their daily beauty routine.
One reason for the increased appetite could be the common ground between beauty and nutrition. Consumers gravitate to natural ingredients called out on the package of their favorite skin care products—especially if they are fruits and vegetables found in a low FODMAP diet or trendy bowl. Take, for example, Sweet Chef, a K-beauty brand that sells SKUs like Beet + Vitamin A Serum Shot and Kale + Vitamin B Fresh Pressed Sheet Mask.
It is all part of the ever-growing wellness industry, which according to some estimates, is valued at a whopping $4.2 trillion. According to Candace Corlett, president of WSL Strategic Retail, consumers are spending money to stay healthier. In a recent How America Shops survey, WSL found that 35% of shoppers are spending more to stay well today than they did a year ago—and among millennial
One reason for the increased appetite could be the common ground between beauty and nutrition. Consumers gravitate to natural ingredients called out on the package of their favorite skin care products—especially if they are fruits and vegetables found in a low FODMAP diet or trendy bowl. Take, for example, Sweet Chef, a K-beauty brand that sells SKUs like Beet + Vitamin A Serum Shot and Kale + Vitamin B Fresh Pressed Sheet Mask.
It is all part of the ever-growing wellness industry, which according to some estimates, is valued at a whopping $4.2 trillion. According to Candace Corlett, president of WSL Strategic Retail, consumers are spending money to stay healthier. In a recent How America Shops survey, WSL found that 35% of shoppers are spending more to stay well today than they did a year ago—and among millennial
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