By Julian Mellentin, Director, New Nutrition Business11.05.19
Everyone likes to track trends. But the only trends that matter are the ones you can connect your products to and that make a lasting difference to your business.
The questions you need to ask yourself when you are evaluating trends to pursue include:
Plants: Powered By Health Halo & Convenience
People love plants. With their “naturally functional” halo, consumers of all ages want to eat more of them, but in more convenient forms than in the past. And contrary to what is often claimed, we’re not all turning into vegetarians and vegans. In fact, Am
The questions you need to ask yourself when you are evaluating trends to pursue include:
- Will it enable you to get more volume, either by revamping existing products or by creating new segments and categories with new products?
- Will the trend yield better prices and profit margins?
- Will it stick around? No company can afford to connect its strategy to a trend that will run out of steam two years from now.
Plants: Powered By Health Halo & Convenience
People love plants. With their “naturally functional” halo, consumers of all ages want to eat more of them, but in more convenient forms than in the past. And contrary to what is often claimed, we’re not all turning into vegetarians and vegans. In fact, Am
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