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    Features

    Key Trends in Functional Foods & Beverages for 2020

    Delivering multiple benefits that align with consumer concerns will increasingly be the basis for future success in health and wellness.

    Key Trends in Functional Foods & Beverages for 2020
    Key Trends in Functional Foods & Beverages for 2020
    Troo Granola uses inulin syrup in its products
    Key Trends in Functional Foods & Beverages for 2020
    Mental Balance Chocolate GABA contains 280 mg of GABA per 100 grams.
    Key Trends in Functional Foods & Beverages for 2020
    FattBars contain nuts, cocoa and chicory, and are promoted as “heart healthy.”
    Key Trends in Functional Foods & Beverages for 2020
    Koia offers a keto line of plant-based, low sugar protein drinks.
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    By Julian Mellentin, Director, New Nutrition Business11.05.19
    Everyone likes to track trends. But the only trends that matter are the ones you can connect your products to and that make a lasting difference to your business.

    The questions you need to ask yourself when you are evaluating trends to pursue include:

    1. Will it enable you to get more volume, either by revamping existing products or by creating new segments and categories with new products?
    2. Will the trend yield better prices and profit margins?
    3. Will it stick around? No company can afford to connect its strategy to a trend that will run out of steam two years from now.
    For 20 years, we have sifted through data from nutrition science to consumer sales to identify the trends that will meet the criteria above. Here are a few of them ...

    Plants: Powered By Health Halo & Convenience
    People love plants. With their “naturally functional” halo, consumers of all ages want to eat more of them, but in more convenient forms than in the past. And contrary to what is often claimed, we’re not all turning into vegetarians and vegans. In fact, Am

    Continue reading this story and get 24/7 access to Nutraceuticals World for FREE


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    • Breaking News | Consumer Trends | Digestive Health | Fiber & Carbohydrates | Functional Foods & Beverages | Green Foods | Healthcare Trends | Industry & Market News | Natural/Organic | Proteins, Peptides, Amino Acids | Sweeteners
      Top Trends for 2020 Reflect Fragmented Consumer Demands

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      Studies showed that CHiKPRO Collagen can reduce COX-2 activity by at least 20% while not significantly inhibiting COX-1 activity.
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