By Pam Stauffer, Global Marketing Programs Manager, Cargill10.07.19
Plant-based products are rising to a whole new level of consumer interest and popularity. At the epicenter of this trend is the growing use of plant-based proteins, which meet widespread consumer goals for eating more healthfully, while also providing a diet that has a better impact on the environment. For brands, the challenge is to keep pace with these evolving attitudes and deliver products that truly resonate with today’s consumer.
To better understand the shifting marketplace, Cargill partnered with Decision Analysists to gauge consumer perceptions and use of plant-based proteins. We surveyed more than 1,900 American shoppers, delving into their awareness and purchasing behavior as it relates to plant-based eating trends.
The Quest for Protein is Real
It’s no surprise that protein is important to consumers. We found nearly half of respondents indicated they are trying to get more protein in their diets. One in four American shoppers contend more protein is always better, while six in 10 were at least somewhat likely to check the ingredient list for protein.
FREE SUBSCRIPTION
To better understand the shifting marketplace, Cargill partnered with Decision Analysists to gauge consumer perceptions and use of plant-based proteins. We surveyed more than 1,900 American shoppers, delving into their awareness and purchasing behavior as it relates to plant-based eating trends.
The Quest for Protein is Real
It’s no surprise that protein is important to consumers. We found nearly half of respondents indicated they are trying to get more protein in their diets. One in four American shoppers contend more protein is always better, while six in 10 were at least somewhat likely to check the ingredient list for protein.
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
Already a subscriber? Login
Related Knowledge Center
