• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Reinforcing Omega-3 Supply Networks

    A Clearer Path to Weight Management: The Ozempic Factor

    Under Pressure: Stress and Mental Health Have Taken Center Stage

    Sustainable Business Development: Principles and Strategies for Progress

    Beauty IO MarketWatch: L’Oréal to Define the Next Era of Beauty Tech in CES 2024 Keynote
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    D2C Supplement Brand Launches Blood Sugar Support Supplement, Gluco-Control

    Natrol Launches First Non-Melatonin Sleep Supplement

    Metagenics Releases Consumer Survey on Menopausal Support Supplement

    Culturelle Probiotics Launches Women’s Health Awareness Campaign

    Women's Health Brand O Positiv Launches Essentials Line of Supplements
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    D2C Supplement Brand Launches Blood Sugar Support Supplement, Gluco-Control

    Natrol Launches First Non-Melatonin Sleep Supplement

    Metagenics Releases Consumer Survey on Menopausal Support Supplement

    Women's Health Brand O Positiv Launches Essentials Line of Supplements

    Growing Mushrooms At Home With Mistercap, Wiz Khalifa
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    D2C Supplement Brand Launches Blood Sugar Support Supplement, Gluco-Control

    Natrol Launches First Non-Melatonin Sleep Supplement

    Metagenics Releases Consumer Survey on Menopausal Support Supplement

    Culturelle Probiotics Launches Women’s Health Awareness Campaign

    Women's Health Brand O Positiv Launches Essentials Line of Supplements
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    D2C Supplement Brand Launches Blood Sugar Support Supplement, Gluco-Control

    Natrol Launches First Non-Melatonin Sleep Supplement

    Metagenics Releases Consumer Survey on Menopausal Support Supplement

    Culturelle Probiotics Launches Women’s Health Awareness Campaign

    Women's Health Brand O Positiv Launches Essentials Line of Supplements
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    KLK OLEO

    Trust Transparency Consulting

    Aiya America, Inc. (Aiya Matcha)

    Xsto Solutions

    Bioenergy Life Science, Inc. (BLS)
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    KLK OLEO

    Trust Transparency Consulting

    Aiya America, Inc. (Aiya Matcha)

    Xsto Solutions

    Bioenergy Life Science, Inc. (BLS)
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Seeding Innovation with Plants & Protein

    Plant proteins provide value and align with consumer priorities for clean label, sustainable product options.

    Seeding Innovation with Plants & Protein
    By Pam Stauffer, Global Marketing Programs Manager, Cargill10.07.19
    Plant-based products are rising to a whole new level of consumer interest and popularity. At the epicenter of this trend is the growing use of plant-based proteins, which meet widespread consumer goals for eating more healthfully, while also providing a diet that has a better impact on the environment. For brands, the challenge is to keep pace with these evolving attitudes and deliver products that truly resonate with today’s consumer.

    To better understand the shifting marketplace, Cargill partnered with Decision Analysists to gauge consumer perceptions and use of plant-based proteins. We surveyed more than 1,900 American shoppers, delving into their awareness and purchasing behavior as it relates to plant-based eating trends.

    The Quest for Protein is Real
    It’s no surprise that protein is important to consumers. We found nearly half of respondents indicated they are trying to get more protein in their diets. One in four American shoppers contend more protein is always better, while six in 10 were at least somewhat likely to check the ingredient list for protein.

    Protein’s strong health halo is clearly driving those responses. Consumers told us they seek protein for energy, satiety, muscle maintenance, and overall health benefits. However, despite linking protein with a host of nutritional advantages, roughly two in 10 said they don’t get as much protein as they should, and few respondents reported following a high-protein diet.

    For many consumers, balancing their animal protein intake with foods and beverages that provide plant-based proteins is a more acceptable option than eliminating animal protein altogether. After all, just 6% of Americans are true vegetarians and even fewer are vegan.1 They see plants and plant-based proteins as a means to control their weight, reduce sugar intake, plus boost their energy. Even if they still enjoy eating meat, more consumers view a flexitarian-style diet as good for their health and a way to support their values.

    Pea Protein Taps into Consumer Desires
    For all the benefits consumers value in plant proteins, there remains a knowledge gap. We found that while consumers are generally positive about plant-based proteins, they are still relatively unfamiliar with these ingredients. Interest in plant protein sources generally corresponds with ingredients consumers have previously tried, with corn and peas topping the list. Others that yield higher interest in trial included chickpea, soy, quinoa, and flax.

    That marks a bit of a shift in attitudes. After all, for years, soy was the most popular plant-based protein in product development. There’s still plenty to like about this time-tested option—from affordability to its status as one of the few “complete” plant proteins. Still, in recent years, it’s the humble pea that has emerged as the category’s shining star.

    Peas have a lot going for them, which is why Cargill partnered with pea protein manufacturer PURIS to expand the availability of this increasingly sought-after ingredient. They are protein-packed, and PURIS pea protein is available in non-GMO Project Verified and USDA Certified Organic versions for label-friendly formulations. The PURIS range of protein products is exceptionally versatile, adding functionality to applications ranging from gluten-free bakery to high-protein beverages and beyond. Sensory testing consistently gives PURIS pea protein high marks for taste.

    Then there’s its environmental appeal. Yellow peas are often grown as cover crops, helping farmers minimize soil erosion, and naturally return nitrogen to the soil. PURIS takes the sustainability story one step further, raising and manufacturing 100% of its yellow peas in North America—local sourcing that resonates with many consumers.

    This unique combination of nutritional benefits, functional attributes, and environmental credentials is fueling plenty of demand for pea protein. As a result, Cargill recently stepped up its commitment to the PURIS joint venture with an additional investment of $75 million, enabling PURIS to more than double its pea protein production.

    Consumer Appetite Fuels Product Innovation
    Ingredient suppliers like Cargill are investing in improved plant protein options and increased capacity, as consumers’ growing appetite for plant-based eating is sparking continued innovation worldwide.

    According to data from Mordor Intelligence, the global plant-based protein market reached $6.37 billion in 2018. The market research firm estimated that it will grow to $9.5 billion by 2025 on a compound annual growth rate of 7%.2 This shift toward plant-based eating is taking place globally, and what is particularly interesting is that a significant majority of consumers (70+%) in countries worldwide have made this change in the last two years, and almost as many (60%) call it a permanent shift in their diets.3

    From our research, we know Americans are looking for easy, convenient ways to boost protein intake. The majority (60%) aren’t seeking a particular amount of protein in products, but they do tend to say they are looking to increase their protein intake throughout the day and for a variety of eating occasions. All this spells opportunity for savvy brands.

    The dairy alternative aisle has long been a leader in this space. Initially, it was plant-based milks that forged the trail, but the plant-based trend has spread to yogurts, cheese, and ice cream. The entire segment has reached $2.2 billion, with projected growth for these latter categories at 19.8%.4

    Snacks represent plenty of opportunity, too. Product developers can address consumer desires for protein and vegetables in a convenient, accessible format. In our research, we found one third of respondents said they were very to extremely likely to look for protein in the snacks they buy. However, concerns related to taste are more of a barrier than in the other application categories we reviewed. More than any other segment, consumers expect their snacks to deliver it all.

    While most pronounced in the snack category, our research found lingering concerns surrounding plant proteins’ ability to deliver on sensory qualities and satisfaction in many segments. This reality amplifies the importance of product prototypes and testing during the product development process to ensure that attributes surrounding taste and texture live up to consumer expectations. Partnering with knowledgeable ingredient suppliers can help, speeding development and resulting in products that better reflect consumers’ sensory desires.

    Plant Protein has Plenty of Potential
    Product development, however, can only take a brand so far. Brand marketers still need to educate consumers about the benefits of plant proteins. After all, plant proteins provide plenty of value beyond their protein boost: they offer health and nutrition advantages, lower calories and fat, yet have the versatility to work in a wide range of foods and beverages. They also can tap into consumer desires for products that align with their priorities.

    Demand for more protein and plants in the diet will only grow as consumers come to better understand the value these ingredients bring. Brands have an opportunity to take advantage of these shifting attitudes with new plant-protein ingredients that improve both the nutritional profile and also environmental footprint of their products, while still meeting consumer taste and texture expectations.

    References
    1. Nielsen. “Plant-Based Food Options are Sprouting Growth for Retailers.” June 13, 2018. https://www.nielsen.com/us/ en/insights/news/2018/plant-based-food-options-are-sprouting-growth-for-retailers.html
    2. Mordor Intelligence. “Plant Protein Market Growth Trends and Forecast 2019-2024.” https://www.mordorintelligence.com/industry-reports/plant-protein-market
    3. Health Focus International. International Plant Study. Consumer Entry Points in Eating and Drinking. August 2017.
    4. Nielsen Retail Sales Data for Plant-Based Foods. https://plantbasedfoods.org/wp-content/uploads/2018/05/ NeilsenOne-PagerResults-1.pdf


    Pam Stauffer is a global marketing programs manager at Cargill, where she’s responsible for developing strategic marketing programs for sweeteners, texturizers, and specialty food ingredient brands. She can be reached at pam_stauffer@cargill.com. For more information visit www.cargill.com.
    Related Searches
    • Protein
    • Satiety
    • Dairy
    • Beverages
    Related Knowledge Center
    • Nutrition Bars & Snacks
    • Herbs & Botanicals
    • Consumer Trends
    • Proteins, Peptides, Amino Acids
    • Healthcare Trends
    Suggested For You
    Don’t Look Directly into the Spotlight Don’t Look Directly into the Spotlight
    Getting Ahead of the Curve: Perspectives on Protein—Plant-Based & Beyond Getting Ahead of the Curve: Perspectives on Protein—Plant-Based & Beyond
    Cargill Cuts Plastic Packaging for Vegetable Oils Cargill Cuts Plastic Packaging for Vegetable Oils
    Honest Tea Brews Up Organic Coffee Flavors Honest Tea Brews Up Organic Coffee Flavors
    An Interview with Ned Becker of Columbia Nutritional An Interview with Ned Becker of Columbia Nutritional
    Getting Personal Getting Personal
    Product Development Guide Beauty Formulation & Supplier Directory Product Development Guide Beauty Formulation & Supplier Directory
    MarketWatch: Colgate Skin Care Acquisition, Protein & Hair Growth, and Sunscreen & Coral MarketWatch: Colgate Skin Care Acquisition, Protein & Hair Growth, and Sunscreen & Coral
    Partnership to Yield Nature-Derived, Label-Friendly, Functional Beauty Ingredients Partnership to Yield Nature-Derived, Label-Friendly, Functional Beauty Ingredients
    HerbalGram Article Proposes Regulatory Framework for U.S. Cannabis Industry HerbalGram Article Proposes Regulatory Framework for U.S. Cannabis Industry
    Sunsoil CBD Doubles Vermont Acreage to Meet Demand Sunsoil CBD Doubles Vermont Acreage to Meet Demand
    The Modern Value Proposition The Modern Value Proposition
    Nutrient Density & Implications for Healthy Eating Patterns Nutrient Density & Implications for Healthy Eating Patterns
    Plant-Based Sweeteners Offer Natural Appeal Plant-Based Sweeteners Offer Natural Appeal
    PURIS Presents Texturized Pea Protein PURIS Presents Texturized Pea Protein

    Related Editorial

    • Dietary Supplements | Healthcare Trends | Herbs & Botanicals | Omega-3s
      Don’t Look Directly into the Spotlight

      Don’t Look Directly into the Spotlight

      Brands should be careful not to lose focus amid all the hype around CBD.
      By Sean Moloughney, Editor 10.07.19

    • Consumer Trends | Dietary Supplements | Energy | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Natural/Organic | Proteins, Peptides, Amino Acids | Sports Nutrition
      Getting Ahead of the Curve: Perspectives on Protein—Plant-Based & Beyond

      Getting Ahead of the Curve: Perspectives on Protein—Plant-Based & Beyond

      The protein market is maturing and shifting to involve more specific applications, benefits, and product attributes.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 10.07.19

    • Breaking News | Consumer Trends | Packaging | Supplier News

      Cargill Cuts Plastic Packaging for Vegetable Oils

      Company has eliminated 930,000 pounds of plastic usage in packaging a year due to its investments in new bottling line technology.
      10.03.19


    • Breaking News | Consumer Trends | Functional Foods & Beverages | Products
      Honest Tea Brews Up Organic Coffee Flavors

      Honest Tea Brews Up Organic Coffee Flavors

      Company targeting millennials in sizzling cold-brew market.
      09.16.19

    • Contract Manufacturing | Dietary Supplements
      An Interview with Ned Becker of Columbia Nutritional

      An Interview with Ned Becker of Columbia Nutritional

      Over the course of his career, Becker has worked with hundreds of different brands.
      By Sheldon Baker 09.09.19

    Loading, Please Wait..
    Trending
    • Soviets Took Probiotics To The Next Level
    • Todd Spear Joins Protein Research As VP Of Sales And Marketing
    • Growing Mushrooms At Home With Mistercap, Wiz Khalifa
    • New Technology Converts Sugar In Juice To Fiber
    Breaking News
    • D2C Supplement Brand Launches Blood Sugar Support Supplement, Gluco-Control
    • Natrol Launches First Non-Melatonin Sleep Supplement
    • Metagenics Releases Consumer Survey on Menopausal Support Supplement
    • Culturelle Probiotics Launches Women’s Health Awareness Campaign
    • Women's Health Brand O Positiv Launches Essentials Line of Supplements
    View Breaking News >
    CURRENT ISSUE

    September 2023

    • A Clearer Path to Weight Management: The Ozempic Factor
    • Under Pressure: Stress and Mental Health Have Taken Center Stage
    • Sustainable Business Development: Principles and Strategies for Progress
    • BIOHM Health Targets ‘Digestive Plaque’ with Probiotic, Fungus, and Enzyme Formula
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    D2C Supplement Brand Launches Blood Sugar Support Supplement, Gluco-Control
    Natrol Launches First Non-Melatonin Sleep Supplement
    Metagenics Releases Consumer Survey on Menopausal Support Supplement
    Coatings World

    Latest Breaking News From Coatings World

    BASF Donates $5,000 to High School STEAM Education Programs in Chattanooga Area
    Coating Additives Market Worth $10.5B by 2028: MarketsandMarkets
    California Sports Surfaces Celebrates 70 Years
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—Sept. 30
    Dentsply Sirona Names Former NuVasive CEO Lucier as Chairman
    SeaStar Medical Gets Breakthrough Nod for Selective Cytopheretic Device
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Univercells Expands into the U.S. With New Offices in Andover, MA
    Evecxia Therapeutics, Quotient Sciences Complete Clinical Milestone for Depression Treatment
    Ionis, Roche Partner on RNA-targeted Programs for AD and HD
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    ScentAir Debuts Room Sprays & More
    African Pride Launches On-Campus Activations
    Sharper Image Debuts Revel Hair Tools
    Happi

    Latest Breaking News From Happi

    Hair Searches in the US Change ‘Coarse’ with Growing Demand for Textured Hair Solutions
    Boss Bottled Celebrates 25th Anniversary
    In the Case of Efficacious Cosmetic Buys, Cost is Not A Factor Says Mintel
    Ink World

    Latest Breaking News From Ink World

    MicroDynamics, All Printing Resources Partner to Represent Veritas
    Weekly Recap: Wikoff Color, BASF, Latin America Top This Week’s Stories
    Siegwerk’s Climate Targets Validated by SBTi
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    TLMI's LLT grows, Labelexpo Europe details big numbers and more
    SABIC and partners launch bio-based IML solution for food packaging
    tesa completes expansion of Michigan manufacturing facility
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: Thomas Receives INDA Lifetime Technical Service Award, ExxonMobil Works with JL Goor
    Greentech Introduces Air Filter with Advanced Odor Elimination
    Ontex Divests Pakistan Operations to ASAIA Holding
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—Sept. 30
    Lazurite Adds Benchmark Medical as a Distributor for its ArthroFree Wireless Camera System
    ChitogenX Granted New U.S., Canadian ORTHO-R Patent
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: Mergers and Acquisitions, First Solar Top This Week’s Stories
    Jabil Posts Fourth Quarter, Fiscal Year 2023 Results
    Ink-Borne ‘Chiplets’ Could Lead to Printable Displays, Electronics and More

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login