By Alan Richman, Contributing Writer06.02.17
Some functional foods and dietary supplements are aimed at clear and obvious targets: Bone and joint strength? Sure, who wants to ache? Brain support? Of course, is there anyone out there not fearful of dementia? Cardiovascular fitness? Yes, no one wants to suffer or die unexpectedly.
Immune health may be subtle by comparison. With some exceptions, most people have at least moderate immune response mechanisms to keep illness at bay, or lessen its effects. When they do contract specific ailments—ranging from frequent colds to more serious conditions—they want immediate assistance in defending against that attacker.
A Healthy Market?
Immune support continues to be one of the stronger segments in the natural health marketplace. Demand for some immune system products has declined slightly in the past year or two. For example, Euromonitor reported that the growth rate of functional foods and beverages intended to provide immune support slipped a few points in 2015, but still managed to surpass $50 million for the year. Immune supplement sales, meanwhile, top
Immune health may be subtle by comparison. With some exceptions, most people have at least moderate immune response mechanisms to keep illness at bay, or lessen its effects. When they do contract specific ailments—ranging from frequent colds to more serious conditions—they want immediate assistance in defending against that attacker.
A Healthy Market?
Immune support continues to be one of the stronger segments in the natural health marketplace. Demand for some immune system products has declined slightly in the past year or two. For example, Euromonitor reported that the growth rate of functional foods and beverages intended to provide immune support slipped a few points in 2015, but still managed to surpass $50 million for the year. Immune supplement sales, meanwhile, top
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