09.16.24
The American Botanical Council (ABC) announced that Nature’s Answer has adopted mullein (Verbascum Thapsus) through its Adopt-an-Herb program.
V. thapsus is one of many mulleins in the figwort family, and is a biennial native to Europe, Northern Africa, and temperate Asia, but it has naturalized in the Americas and Australia.
Mullein has been used medicinally since ancient times, and is still used today for immune support.
“Adopting the mullein herb is important to Nature's Answer as it plays a significant role in our product lineup, with Mullein Extract being particularly popular among our consumers,” said Dean D’Amelio, chief marketing officer at Nature’s Answer. “Mullein is an herb that many people have seen but may not know the full extent of its benefits. By supporting organizations like ABC, we aim to give back and help further educate the public about this remarkable herb.”
The adoption of mullein supports ABC’s HerbMedPro database, which provides access to scientific and clinical research data on the uses and health effects of more than 275 herbs, spices, medicinal plants, and fungi.
“In today's world, while information is abundant, it can be challenging to find reliable sources,” said Chris Martir, manager of commercial development and innovation at Nature’s Answer. “By educating the public with research-based information about mullein’s properties and uses, we aim to increase awareness of how this often-overlooked herb can support their health. Additionally, through collaborations with organizations like ABC, we can reach a wider audience and promote the integration of natural products into daily wellness routines. We hope the adoption of the mullein herb will enhance people’s understanding of its medicinal benefits by providing access to comprehensive and accurate information.”
“ABC is deeply grateful to our friends at Nature’s Answer for adopting mullein on ABC’s powerful HerbMedPro database,” said Mark Blumenthal, founder and executive director of ABC. “Nature’s Answer’s adoption enables ABC to further its unique nonprofit research and educational mission by ensuring that HerbMedPro contains the latest scientific and clinical research on this respected traditional medicinal herb.”
V. thapsus is one of many mulleins in the figwort family, and is a biennial native to Europe, Northern Africa, and temperate Asia, but it has naturalized in the Americas and Australia.
Mullein has been used medicinally since ancient times, and is still used today for immune support.
“Adopting the mullein herb is important to Nature's Answer as it plays a significant role in our product lineup, with Mullein Extract being particularly popular among our consumers,” said Dean D’Amelio, chief marketing officer at Nature’s Answer. “Mullein is an herb that many people have seen but may not know the full extent of its benefits. By supporting organizations like ABC, we aim to give back and help further educate the public about this remarkable herb.”
The adoption of mullein supports ABC’s HerbMedPro database, which provides access to scientific and clinical research data on the uses and health effects of more than 275 herbs, spices, medicinal plants, and fungi.
“In today's world, while information is abundant, it can be challenging to find reliable sources,” said Chris Martir, manager of commercial development and innovation at Nature’s Answer. “By educating the public with research-based information about mullein’s properties and uses, we aim to increase awareness of how this often-overlooked herb can support their health. Additionally, through collaborations with organizations like ABC, we can reach a wider audience and promote the integration of natural products into daily wellness routines. We hope the adoption of the mullein herb will enhance people’s understanding of its medicinal benefits by providing access to comprehensive and accurate information.”
“ABC is deeply grateful to our friends at Nature’s Answer for adopting mullein on ABC’s powerful HerbMedPro database,” said Mark Blumenthal, founder and executive director of ABC. “Nature’s Answer’s adoption enables ABC to further its unique nonprofit research and educational mission by ensuring that HerbMedPro contains the latest scientific and clinical research on this respected traditional medicinal herb.”
