Airborne, a Reckitt brand, has launched its “most complete immune support formula yet,” with newly-reformulated effervescent and chewable supplements offering a greater amount of zinc, newly-added vitamin D, and high concentrations of vitamin C.
 
The new formula, introduced in time for back-to-school season, features seven key nutrients, including vitamin C, vitamin D, zinc, vitamin A, vitamin E, manganese, and selenium at daily values of 20% or higher.
 
"As families get back into the swing of things with school, kids' sports and juggling their busy schedules, we know how important it is to keep everyone healthy with a strong immune system day after day," says Alyson Goldstein, managing director of vitamins, minerals, and supplements at Reckitt. "We're thrilled to introduce consumers to Airborne's more complete formula – it offers an unbeatable amount of vitamin C with seven immune-fighting ingredients, all in the same delicious and convenient Effervescent and Chewable tablets families know and love."
 
Airborne will be holding a pop-up event in northwest Arkansas with Airborne’s Complete Games, a free, family-friendly obstacle course which will include seven different activities that celebrate the seven immune-supporting ingredients in Airborne’s new formula. The weekend-long event will take place October 5-6, at The Lawn at The Pinnacle Hills Promenade in Rogers, AR.
 
To kick off the event, HGTV’s Fixer to Fabulous stars and Bentonville natives Dave and Jenny Marrs will be in attendance, taking on the challenges of Airborne’s Complete Games.
 
The newly reformulated Airborne is available in effervescent and chewable tablets, in zesty orange, very berry, and citrus flavors, and are available to purchase at Walmart, Walgreens, Target, CVS, and other local grocery and pharmacy retailers.