09.28.12
Organic bottled tea company, Honest Tea, Bethesda, MD, has unveiled its reformulated Honest Kids “fruit-juice sweetened” line of beverages. All five varieties of the popular pouches have been updated by removing all organic cane sugar and increasing the juice content. Honest Kids beverages now have between 30-42% juice, an increase between 12-26% of juice, depending on variety. Nutritionally, the drinks remain at 40 calories per 6.75 fluid oz. pouch. Honest Kids beverages will also be available in a new, 59 oz. multi-serve bottle.
“Honest Kids has experienced dramatic growth to the point where it is almost a third of our business,” said co-founder and TeaEO Seth Goldman. “We are excited we found a way to deliver the same not-too-sweet taste by sweetening the drinks only with fruit juice.”
“Honest Kids has experienced dramatic growth to the point where it is almost a third of our business,” said co-founder and TeaEO Seth Goldman. “We are excited we found a way to deliver the same not-too-sweet taste by sweetening the drinks only with fruit juice.”
