Alan Rownan, Ethical Labels Analyst, Euromonitor International05.02.16
Transparency and sustainability, although at first glance seem independent of each other, have become irrevocably intertwined conceptually as corporate social responsibility (CSR) continues to evolve as an essential discipline in the food industry.
There has been great focus placed on providing consumers with relevant information pertaining to all stages of the supply chain. Companies and manufacturers are taking steps to provide this data through various methods, from the more traditional labeling on physical products to smart label technology that allows potential consumers to access detailed ingredient information electronically via the Internet.
Demanding Consumers
While many attribute the increased yearning for supply chain knowledge to the powerful millennial demographic, the demand for detailed information about the source and production of food is a goal that to some degree traverses all consumer groups.
Nevertheless, millennials are playing a key role. They want more than just a physical purchase—they want to know where the product originated, how it was produced, what degree of
There has been great focus placed on providing consumers with relevant information pertaining to all stages of the supply chain. Companies and manufacturers are taking steps to provide this data through various methods, from the more traditional labeling on physical products to smart label technology that allows potential consumers to access detailed ingredient information electronically via the Internet.
Demanding Consumers
While many attribute the increased yearning for supply chain knowledge to the powerful millennial demographic, the demand for detailed information about the source and production of food is a goal that to some degree traverses all consumer groups.
Nevertheless, millennials are playing a key role. They want more than just a physical purchase—they want to know where the product originated, how it was produced, what degree of
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