By Sean Moloughney, Editor06.02.22
The health-positioned, ready-to-drink (RTD) beverage market in the U.S. totaled $15.68 billion for the 52-week period ending Apr. 17, 2022, growing 15.7% overall, according to data insights firm SPINS LLC. This figure includes shelf-stable energy and performance drinks, refrigerated juice and juice drinks, coconut and plant waters, kombucha, fermented beverages, and other functional beverages sold in MultiOutlet/conventional and natural channels.
Meanwhile the global RTD tea market was valued at just over $21 billion in 2018, according to market research firm Statista, and is expected to grow by almost 40% to $29.7 billion by 2024.
Functional energy beverages represent a strong market of $5.17 billion, growing at a healthy 26.4%, while isotonic sports drinks have grown 12.9% to $4.48 billion, according to SPINS. Refrigerated coconut water continues to gain momentum on 33.9% growth to $61.6 million, while kombucha sales have slowed to 2.9%, still bringing in $669.4 million.
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