12.01.11
Continued research into the potential health benefits and disease prevention abilities of functional foods is significantly boosting awareness and usage within the Asia Pacific (APAC) region, according to a new report from Frost & Sullivan titled “Functional Foods in Asia Pacific—Technology Benchmarking and Stakeholder Analysis.” Within Asia Pacific, foods with health benefits have a long history of consumption, with several functional food types forming a staple part of Asian diets. This is now translating into a rising trend of academic research and clinical studies to validate the safety and efficacy of these functional ingredients. While there is tremendous potential for revenue growth, issues related to taste, texture and performance continue to challenge market participants. The absence of procedures to identify and validate relevant benefits or risk factors also threatens market prospects. The view that functional foods prevent rather than cure ailments is further dampening market potential. Functional food manufacturers should standardize identification and validation techniques to help consumers better understand the benefits and risks inherent in their products, according to Frost & Sullivan. They should also undertake research to improve the taste and texture of their products. For further information: www.frost.com
