08.22.24
Vitaquest International, a product development and commercialization partner for nutraceuticals and functional foods, has released its 2025 trends forecast for the dietary supplement market.
With rising healthcare costs, changes in food laws impacting label and product claims, rapid advances in science and technology, a growing geriatric population, and growing interest in wellness through diet, there are plenty of growth factors for the supplements market.
"The dietary supplement market is constantly evolving, and what’s trending today may shift tomorrow,” says Patrick Brueggman, president and chief executive officer at Vitaquest. “To remain competitive, it's critical to not simply follow trends but anticipate them. At Vitaquest, we’re committed to helping our partners stay ahead of the curve and capitalize on the growth opportunities that lie ahead."
The product categories that Vitaquest expects to see significant growth in the coming year include:
Collagen for Healthy Aging
“One of the reasons for the popularity of collagen is an aging population. Consider that the most obvious outward sign of aging is a change in the appearance of skin. As collagen levels decline, an increase in fine lines and wrinkles and a decrease in skin elasticity is evident. Likewise, a decline in collagen can affect joint health, which is another issue for an aging population,” said Lauren Samot, commercial innovation leader and registered dietitian.
Collagen is available in various formats, and from bovine, porcine, chicken, and marine sources. Supplement brand owners would do well to educate themselves about the different types of collagens that can be used when formulating products.
Pet Supplements
Pet owners are treating companion animals with a new level of care and luxury. Supplements which enhance pets’ concentration, focus, energy, immune function, and cardiovascular health will perform well, Vitaquest projects. Anti-stress or calming supplements, along with supplements for joint, skin, and coat health will also likely gain traction among pet owners.
Sports Nutrition Supplements
Sports nutrition supplements are gaining popularity for athletes, fitness enthusiasts, and people whose job involves significant physical activity. Vitaquest has especially high expectations for black ginger extract, whey protein, and creatine monohydrate in the coming year.
Beauty From Within
Vitaquest also expects hair, skin, and nail products like collagen, ceramides, astaxanthin, hyaluronic acid, and other specialty ingredients to perform well. Factors driving growth in this category include the desires to improve sleep, mental outlook, and nutritional needs, as well as the increased focus on women’s healthy aging.
Pre-, Pro-, and Postbiotics
Consumers are increasingly recognizing the importance of maintaining good gut bacteria, which is fueling demand for pre-, pro-, and postbiotics, for digestive health and beyond.
“With the global dietary supplements market set to nearly double in the next decade, it's vital to stay at the forefront of market trends. Our extensive experience and data-driven approach allow us to pinpoint the trends that will shape the future of dietary supplements, providing supplement brands with the insights they need to lead in this rapidly evolving market,” says Mike Young, chief commercial officer at Vitaquest.
With rising healthcare costs, changes in food laws impacting label and product claims, rapid advances in science and technology, a growing geriatric population, and growing interest in wellness through diet, there are plenty of growth factors for the supplements market.
"The dietary supplement market is constantly evolving, and what’s trending today may shift tomorrow,” says Patrick Brueggman, president and chief executive officer at Vitaquest. “To remain competitive, it's critical to not simply follow trends but anticipate them. At Vitaquest, we’re committed to helping our partners stay ahead of the curve and capitalize on the growth opportunities that lie ahead."
The product categories that Vitaquest expects to see significant growth in the coming year include:
- Collagen
- Pet supplements
- Sports nutrition products
- Vitamin D
- Herbs and botanicals
- Nootropics
- Beauty-from-within ingredients
- Pre-, pro-, and postbiotics
- Women’s health supplements
- Green foods
- GLP-1 support products for weight loss and metabolic health
- Organic and plant-based products
- Immune health supplements
Collagen for Healthy Aging
“One of the reasons for the popularity of collagen is an aging population. Consider that the most obvious outward sign of aging is a change in the appearance of skin. As collagen levels decline, an increase in fine lines and wrinkles and a decrease in skin elasticity is evident. Likewise, a decline in collagen can affect joint health, which is another issue for an aging population,” said Lauren Samot, commercial innovation leader and registered dietitian.
Collagen is available in various formats, and from bovine, porcine, chicken, and marine sources. Supplement brand owners would do well to educate themselves about the different types of collagens that can be used when formulating products.
Pet Supplements
Pet owners are treating companion animals with a new level of care and luxury. Supplements which enhance pets’ concentration, focus, energy, immune function, and cardiovascular health will perform well, Vitaquest projects. Anti-stress or calming supplements, along with supplements for joint, skin, and coat health will also likely gain traction among pet owners.
Sports Nutrition Supplements
Sports nutrition supplements are gaining popularity for athletes, fitness enthusiasts, and people whose job involves significant physical activity. Vitaquest has especially high expectations for black ginger extract, whey protein, and creatine monohydrate in the coming year.
Beauty From Within
Vitaquest also expects hair, skin, and nail products like collagen, ceramides, astaxanthin, hyaluronic acid, and other specialty ingredients to perform well. Factors driving growth in this category include the desires to improve sleep, mental outlook, and nutritional needs, as well as the increased focus on women’s healthy aging.
Pre-, Pro-, and Postbiotics
Consumers are increasingly recognizing the importance of maintaining good gut bacteria, which is fueling demand for pre-, pro-, and postbiotics, for digestive health and beyond.
“With the global dietary supplements market set to nearly double in the next decade, it's vital to stay at the forefront of market trends. Our extensive experience and data-driven approach allow us to pinpoint the trends that will shape the future of dietary supplements, providing supplement brands with the insights they need to lead in this rapidly evolving market,” says Mike Young, chief commercial officer at Vitaquest.
