Nutraceuticals World (NW): Healthy aging, and in particular cognitive health, is a trending health issue for many consumers. What’s driving momentum in this market?
Ryan Wories, Marketing Director, FutureCeuticals: As consumers take a more holistic, long-term approach to their overall wellness, the cognitive health market has expanded from a niche demographic to include adults of all ages who are searching for ways to improve their cognitive function.
These consumers are keenly aware that their busy, high stress lifestyles can negatively impact their daily mental performance, and they are looking for supplements and other natural means to sustain their cognitive acuity and energy.
They want products with real ingredients they feel good taking and that contribute to a greater good while still delivering clinically substantiated and efficacious results. The growing interest in ingredients that combine the best of nature and science, like CognatiQ®, is a key factor propelling this market forward.
NW: What is BDNF and what does the science show?
Wories: Brain-derived neurotrophic factor (BDNF) is a neuroprotein that plays a vital role in the development, maintenance, and protection of neurons in the brain. It is instrumental in brain connectivity, cognitive function, and overall mental health.
Low BDNF levels have been associated with a variety of brain-related health concerns. However, scientific research has shown that increasing BDNF levels can support cognitive performance and enhance brain connectivity. CognatiQ has been clinically shown to boost BDNF levels, thereby contributing to enhanced cognitive health and performance.
NW: What is CognatiQ and how does it work? Can you discuss supporting research?
Wories: CognatiQ is a patented coffee fruit extract that provides daily cognitive support by working with the body’s natural pathways to increase levels of BDNF. Backed by five published human clinical studies, CognatiQ has been clinically shown to:
NW: Can you elaborate on your coffee fruit expertise?
Wories: At FutureCeuticals, we have extensively studied the coffee plant, particularly Coffea arabica, to unlock the potential of the often-discarded coffee fruit. Through years of research and development, we have pioneered a patented process that sustainably rescues and preserves the coffee fruit, preventing it from becoming waste and instead harnessing its unique phytonutrients to support brain health with CognatiQ.
NW: What kind of product applications are possible with CognatiQ?
Wories: CognatiQ is a versatile ingredient that can be used across a wide range of applications and market categories. As a fully soluble powder that is efficacious at a low 100 mg daily dose, CognatiQ is ideal for inclusion in dietary supplements, functional foods, and beverages targeting brain health, healthy aging, energy, e-sports, pre-workout, and cognitive performance.
Available in conventional and organic, CognatiQ’s natural, stimulant-free characteristics make it a perfect fit for consumers looking for effective cognitive support without the jitters or crashes associated with other cognitive support products.
Ryan Wories, Marketing Director, FutureCeuticals: As consumers take a more holistic, long-term approach to their overall wellness, the cognitive health market has expanded from a niche demographic to include adults of all ages who are searching for ways to improve their cognitive function.
These consumers are keenly aware that their busy, high stress lifestyles can negatively impact their daily mental performance, and they are looking for supplements and other natural means to sustain their cognitive acuity and energy.
They want products with real ingredients they feel good taking and that contribute to a greater good while still delivering clinically substantiated and efficacious results. The growing interest in ingredients that combine the best of nature and science, like CognatiQ®, is a key factor propelling this market forward.
NW: What is BDNF and what does the science show?
Wories: Brain-derived neurotrophic factor (BDNF) is a neuroprotein that plays a vital role in the development, maintenance, and protection of neurons in the brain. It is instrumental in brain connectivity, cognitive function, and overall mental health.
Low BDNF levels have been associated with a variety of brain-related health concerns. However, scientific research has shown that increasing BDNF levels can support cognitive performance and enhance brain connectivity. CognatiQ has been clinically shown to boost BDNF levels, thereby contributing to enhanced cognitive health and performance.
NW: What is CognatiQ and how does it work? Can you discuss supporting research?
Wories: CognatiQ is a patented coffee fruit extract that provides daily cognitive support by working with the body’s natural pathways to increase levels of BDNF. Backed by five published human clinical studies, CognatiQ has been clinically shown to:
- Boost BDNF, which plays a vital role in brain health;
- Increase activity and connectivity in regions of the brain associated with attention, focus, and working memory;
- Improve measures of cognitive performance associated with alertness, processing speed, accuracy, and mental stamina.
NW: Can you elaborate on your coffee fruit expertise?
Wories: At FutureCeuticals, we have extensively studied the coffee plant, particularly Coffea arabica, to unlock the potential of the often-discarded coffee fruit. Through years of research and development, we have pioneered a patented process that sustainably rescues and preserves the coffee fruit, preventing it from becoming waste and instead harnessing its unique phytonutrients to support brain health with CognatiQ.
NW: What kind of product applications are possible with CognatiQ?
Wories: CognatiQ is a versatile ingredient that can be used across a wide range of applications and market categories. As a fully soluble powder that is efficacious at a low 100 mg daily dose, CognatiQ is ideal for inclusion in dietary supplements, functional foods, and beverages targeting brain health, healthy aging, energy, e-sports, pre-workout, and cognitive performance.
Available in conventional and organic, CognatiQ’s natural, stimulant-free characteristics make it a perfect fit for consumers looking for effective cognitive support without the jitters or crashes associated with other cognitive support products.
