Casey Adams, PhD05.02.11
While sales of many supplements have fallen or remained flat during the past few years, greenfood supplements have continued their steady rise into the hearts and minds—make that stomachs and bloodstreams—of consumers.
According to data provided by Jennifer Fuller of SPINS, Inc., combined retail channel wheat grass and barley grass sales are up 13% over last year (52 weeks ending February 20), the chlorophyll/chlorella category is up more than 13% and spirulina sales are up almost 7% over last year. More important, mass market sales are up significantly. Wheat/barley grasses were up 19% in the conventional channel, chlorophyll/chlorella sales were up more than 21% and other algae sales have more than doubled from a year ago.
This mass consumer growth during times when many have tightened their spending illustrates the value proposition made by greenfoods. “Quality green food supplements are important to the consumer because greenfoods are the one dietary area lacking in almost everyone’s diet,” said Ron Seibold, president and CEO, Lawrence, KS-based Pines International.
Greenfoods provide practically every nutrien
According to data provided by Jennifer Fuller of SPINS, Inc., combined retail channel wheat grass and barley grass sales are up 13% over last year (52 weeks ending February 20), the chlorophyll/chlorella category is up more than 13% and spirulina sales are up almost 7% over last year. More important, mass market sales are up significantly. Wheat/barley grasses were up 19% in the conventional channel, chlorophyll/chlorella sales were up more than 21% and other algae sales have more than doubled from a year ago.
This mass consumer growth during times when many have tightened their spending illustrates the value proposition made by greenfoods. “Quality green food supplements are important to the consumer because greenfoods are the one dietary area lacking in almost everyone’s diet,” said Ron Seibold, president and CEO, Lawrence, KS-based Pines International.
Greenfoods provide practically every nutrien
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