Lisa Olivo, Associate Editor09.08.15
Green plants and vegetables provide a host of critical micronutrients to the body, offering essential vitamins, minerals, fiber and protein. Yet many consumers struggle to get a sufficient amount of greens in their regular diet.
However, the tide is turning as more consumers seek out natural, organic, or “clean-label” nutraceuticals with ingredients derived from plants being seen as premium. Furthermore, the growing number of vegetarians in the U.S.— accounting for 5% of the population (nearly 16 million people), of which half are vegan, according to a 2011 Harris Interactive study—has led to a rise in plant-based products. The study also reported that 33% of Americans are making an effort to incorporate some vegan and vegetarian meals into their diet more often.
Innova Market Insights reported a 22% increase in global product launches with vegetarian positioning from 2013-2014, while 47% of U.S. consumers reported increasing their intake of fruits and vegetables over the last year. Even vegetable flavors are trending, according to Innova, as a wide variety of juices, shakes and snacks
However, the tide is turning as more consumers seek out natural, organic, or “clean-label” nutraceuticals with ingredients derived from plants being seen as premium. Furthermore, the growing number of vegetarians in the U.S.— accounting for 5% of the population (nearly 16 million people), of which half are vegan, according to a 2011 Harris Interactive study—has led to a rise in plant-based products. The study also reported that 33% of Americans are making an effort to incorporate some vegan and vegetarian meals into their diet more often.
Innova Market Insights reported a 22% increase in global product launches with vegetarian positioning from 2013-2014, while 47% of U.S. consumers reported increasing their intake of fruits and vegetables over the last year. Even vegetable flavors are trending, according to Innova, as a wide variety of juices, shakes and snacks
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