By Mike Montemarano, Associate Editor09.29.20
In the year 2020, companies have likely never leaned more heavily on their consumer research departments amid rapidly shifting demands spawning from the COVID-19 crisis.
Food, beverages and dietary supplement brands today can tap into new consumer research methodologies, along with traditional approaches, to garner meaningful insights.
Recently, the heads of consumer research teams at legacy brands Kraft Heinz, PepsiCo, and Unilever discussed the approaches they are taking to tapping into the minds of consumers in crisis. During a webinar hosted by consumer research company Suzy, the experts offered what aspects of this year they believe will permanently change how consumer research is conducted.
2020 Accelerates New Methodologies
According to all three speakers, the events of 2020 have forced companies to rapidly deploy some less conventional market research tactics, in part due to limitations posed by social distancing, but also due to the rapid shifts in consumer behaviors.
Likewise, the volatility placed researchers in more of an administ
Food, beverages and dietary supplement brands today can tap into new consumer research methodologies, along with traditional approaches, to garner meaningful insights.
Recently, the heads of consumer research teams at legacy brands Kraft Heinz, PepsiCo, and Unilever discussed the approaches they are taking to tapping into the minds of consumers in crisis. During a webinar hosted by consumer research company Suzy, the experts offered what aspects of this year they believe will permanently change how consumer research is conducted.
2020 Accelerates New Methodologies
According to all three speakers, the events of 2020 have forced companies to rapidly deploy some less conventional market research tactics, in part due to limitations posed by social distancing, but also due to the rapid shifts in consumer behaviors.
Likewise, the volatility placed researchers in more of an administ
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