By Robert Galaza, CEO, TruTrace Technologies04.14.22
The dietary supplements industry is one of the fastest growing industries in the world with some estimates valuing it at more than $55 billion in the U.S. alone. The popularity, and viability, of self-regulating one’s own health through holistic and integrated approaches that include dietary supplements and nutritional products has risen significantly in recent years.
And yet, despite the size and influence of the industry, it is at times and in places completely lacking in transparency. Inaccuracies, misrepresentations, and inconsistencies with regard to advertised ingredients and nutritional values are
too common.
Much of this can be attributed to the fact that supplements and natural products are largely untested by the FDA and other similar administrative bodies, which leaves the responsibility of transparency and honesty fully in the hands of the manufacturers, marketers, and distributors of these products. FDA is tasked with inspecting facilities for adherence to Goo
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