Dietary supplement company Jarrow Formulas has tapped health and fitness expert Robin Arzón as a brand ambassador, under the role of “chief of superior starts,” to inspire and motivate others.
 
Arzón is Peloton’s vice president of fitness programming and is a head instructor with the company, in addition to other athletic pursuits. She is an entrepreneur, a twice-named New York Times bestselling author, and a “Good Morning America” contributor. She will bring her years of experience in the wellness world to build on Jarrow Formulas’ goal of helping people achieve “superior starts” through dietary supplements. In her new role, Arzón will serve as an accountability partner for the brand’s audience while showcasing the company’s line of products.
 
“I am thrilled to take on this role as Chief of Superior Starts and work with Jarrow Formulas as we empower people to level up and become the best version of themselves,” said Arzón. “My passion in life is to redefine possibility and to help others develop a relentless growth mindset. I am looking forward to connecting with a new audience and showing them they don’t have to wait for a milestone to begin their journey, now is the time to get started.”  
 
“For nearly 50 years, Jarrow has worked to provide consumers with a wide range of supplements designed to meet the diverse needs of all individuals,” said Kellie Li, vice president of marketing. “We recognize people truly want to feel good, but often struggle to have the superior start needed to create a lasting health journey. Our goal for Robin as she takes on this role of chief of superior starts is for her to act as a catalyst to help people connect those dots and find superior solutions to match whatever personal goals they seek to achieve.”