By Mike Montemarano, Associate Editor01.26.22
Vitamins and minerals are the most commonly-consumed ingredient types among dietary supplement users. Vitamins A, B, C, D, E, and K, along with 21 essential minerals, serve as a trusted foundation for the dietary supplements industry.
Essential vitamin and mineral ingredients represent a strong core of the marketplace, and multivitamin/mineral formulations continue to offer a convenient means to meet recommended daily intake for key nutrients.
Sales for the vitamins and minerals supplement category overall grew 4.5% for the 52 weeks ending Dec. 26, 2021 across SPINS Natural Enhanced and Conventional Channels. Mineral supplements saw the biggest jump of 26.3%; vitamins A, D, and K combined grew 16.6% while multivitamins grew 3.1%.
Consumer Focus
Overall, usage of dietary supplements has reached an all-time high watermark of 80%, according to the Council for Responsible Nutrition (CRN) 2021 Consumer Survey on Dietary Supplements. This represents a substantial jump from 2020, when 73% of Americans reported taking at least one dietary supplement. Importantly, nearly the same (79%) number of America
Essential vitamin and mineral ingredients represent a strong core of the marketplace, and multivitamin/mineral formulations continue to offer a convenient means to meet recommended daily intake for key nutrients.
Sales for the vitamins and minerals supplement category overall grew 4.5% for the 52 weeks ending Dec. 26, 2021 across SPINS Natural Enhanced and Conventional Channels. Mineral supplements saw the biggest jump of 26.3%; vitamins A, D, and K combined grew 16.6% while multivitamins grew 3.1%.
Consumer Focus
Overall, usage of dietary supplements has reached an all-time high watermark of 80%, according to the Council for Responsible Nutrition (CRN) 2021 Consumer Survey on Dietary Supplements. This represents a substantial jump from 2020, when 73% of Americans reported taking at least one dietary supplement. Importantly, nearly the same (79%) number of America
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