• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Florida Food Products Acquires Javo

    Roquette Launches Nutralys Rice Protein

    New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy

    CTRL Launches Meal On-The-Go Bars

    GNC and RealEats Meal Delivery Partnership Expands Nationally
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Roquette Launches Nutralys Rice Protein

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Study Reveals Low Intake of Tocotrienols in Polish Population

    Combination of Collagen and Boswellia Serrata Shown to Reduce Joint Discomfort

    Nutralliance Adds Eggshell-Derived Ingredients for Beauty and Joint Health to Portfolio
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Florida Food Products Acquires Javo

    Roquette Launches Nutralys Rice Protein

    New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy

    CTRL Launches Meal On-The-Go Bars

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Botanical Gum for Kids Aims to Curb Sugar Cravings

    Combination of Collagen and Boswellia Serrata Shown to Reduce Joint Discomfort

    Childhood Fitness and Obesity Impact Cognition Later in Life, Study Finds

    Nutralliance Adds Eggshell-Derived Ingredients for Beauty and Joint Health to Portfolio
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Sabinsa Corporation

    Nutrition21, LLC

    Verdure Sciences

    Ecuadorian Rainforest

    Botanic Healthcare LLC
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Sabinsa Corporation

    Nutrition21, LLC

    Verdure Sciences

    Ecuadorian Rainforest

    Botanic Healthcare LLC
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Columns

    Personalized Nutrition: New Opportunities for Product Development

    The introduction of effectively targeted solutions has strong potential to improve consumer health and well-being.

    Personalized Nutrition: New Opportunities for Product Development
    Related CONTENT
    • Supplyside West Event Info
    • BIO-CAT
    • Fiber Revisited: Closing the Gap
    • Healthy Snacking: Matching Lifestyle with Nutrition
    • Vitamins & Minerals: Traditions in Preventive Health
    By Joerg Gruenwald, analyze & realize GmbH01.03.19
    Personalization and customization are big trends in many industries currently. Consumers are getting used to the idea of products tailor-made for them, and due to the increasing demand, it is becoming a reality in various sectors. Companies are discovering they can further ensure their customers’ loyalty and engagement by providing them with personalized solutions. 
     
    Personalized nutrition is an approach that is in high demand with consumers. In most cases, it is related to offering selected micronutrient combinations with individual dosages according to various needs. The level of personalization may begin with simple differentiation at the level of gender (male vs. female) or age group (teens vs 50+, etc.) and end with products that provide a truly personalized micronutrient cocktail based on individual genome or gut microbiome analyses. All along this scale, a landscape of products personalized for individual eating habits, activity levels, biomarkers, or single genes is evolving.
     
    One Size Doesn’t Fit All
    The basis of personalized nutrition is the finding that the physiological response to dietary changes or supplementation is highly variable among individuals, and that what is good for one is not always good for another. Provided that the industry is able to develop appropriate products, the introduction of personalized nutrition into the marketplace will certainly improve consumer health and well-being.
     
    The basic approach to personalization can be divided into three steps: 1) assessing individual requirements for nutrients by a certain technology, 2) tailoring nutritional products to the identified need, and 3) proving the efficacy of the regimen after a certain period of time.
     
    Assessing individual needs may be achieved in several ways, such as through dedicated apps, analytical devices, or specific laboratory methods. These means may not be available to all manufacturers. Therefore, in order to develop meaningful products, different industry sectors should collaborate and pool their various brands of expertise. Many companies, from start-ups to multi-nationals, invest in research on personalized nutrition. Most of the products currently on the market have been developed by start-up companies that are in some cases fueled by interdisciplinary cooperation in scientific hubs.
     
    Also, manufacturing personalized products is often at odds with the usual industrial processes that are optimized for producing high quantities of the same products rather than small batches of many different product types based on individualized compositions. Currently, solutions are not yet obvious, but foundations of consortia and networks may enable the industry to adapt to the new requirements.
     
    The New Era of Nutrition
    Currently, nutritional recommendations, safety considerations, and related regulations are based on requirements of the average healthy population, differentiated in terms of life stage or gender. These values were established many years before potential individual requirements were studied. Regulators require a certain dosing range of individual micronutrients as well as maximum levels, which may be in conflict with the concept of personalization. Although the EU is preparing for the new era of nutrition toward 2050, the regulatory environment is still far away from establishing regulations that are satisfactory for the concept of personalized products. Experienced consultancies such as analyze & realize GmbH can help food business operators navigate the regulatory waters such as they are now.
     
    Furthermore, technologies such as wearables and apps must be validated and regulated to make sure that data acquisition and transfer into nutritional recommendations is solid. Some medical apps and self-tests are considered medical devices and need to be validated accordingly. However, there is still a large grey area. Many apps on the market are not certified as medical devices, and thus their quality remains indeterminate.
     
    Another regulatory topic is the protection of consumer data. Consumers want to be sure their health data stored in “clouds” is not misused, for example, by health insurance companies or their employers. The new EU regulation on general data protection (EU) 2016/679 will impose stricter rules on data protection, and it also foresees harsh penalties in case of non-compliance. These and many other topics need to be addressed in order to increase consumer trust in personalized nutrition.
     
    From today’s perspective, because of the issues outlined here, a significant leap forward in personalized nutrition in the near future is not yet foreseeable. However, the concept will develop further, and as always in the area of disruptive innovation, unexpected solutions may hit the ground and surprise everyone. The secret sauce may lie in the power of smart collaboration models between start-ups and established companies. The main driver and ultimate goal will certainly be a perceived and sustained benefit
    for consumers.


     
    Joerg Gruenwald
    analyze & realize ag

    Dr. Joerg Gruenwald is co-founder of analyze & realize GmbH, a specialized business consulting company and CRO in the fields of nutraceuticals, dietary supplements, herbals and functional food, and author of the PDR for Herbal Medicines. He can be reached at analyze & realize GmbH, Waldseeweg 6, 13467 Berlin, Germany; +49-30-40008100; E-mail: jgruenwald@a-r.com; Website: www.analyze-realize.com.
     
    Related Searches
    • Health
    • Research
    • Regulations
    • microbiome
    Related Knowledge Center
    • Dietary Supplements
    • World Markets
    • Regulations
    Suggested For You
    Supplyside West Event Info Supplyside West Event Info
    BIO-CAT BIO-CAT
    Fiber Revisited: Closing the Gap Fiber Revisited: Closing the Gap
    Vitamins & Minerals: Traditions in Preventive Health Vitamins & Minerals: Traditions in Preventive Health
    Healthy Snacking: Matching Lifestyle with Nutrition Healthy Snacking: Matching Lifestyle with Nutrition
    Top Podcasts of 2018 Top Podcasts of 2018
    Artemis International to Promote Aronia Berry for Heart Health in 2019 Artemis International to Promote Aronia Berry for Heart Health in 2019
    Examining Testing & Certification for Dietary Supplements Examining Testing & Certification for Dietary Supplements
    Biova Receives EU Novel Foods Approval for Eggshell Membrane Ingredient Biova Receives EU Novel Foods Approval for Eggshell Membrane Ingredient
    Mintel Unveils Three Global Food and Drink Trends for 2019 Mintel Unveils Three Global Food and Drink Trends for 2019
    Artemis International Focusing on Aronia Berry for Heart Health Artemis International Focusing on Aronia Berry for Heart Health
    Assessing the Nutrition and Health Claims Regulation 10 Years Later Assessing the Nutrition and Health Claims Regulation 10 Years Later
    SIRIO Pharma Opens New Gummy Production Plant SIRIO Pharma Opens New Gummy Production Plant
    New Novel Food Regulation: An Overview New Novel Food Regulation: An Overview
    Frutarom Opens New Markets for NovaSOL Curcumin Frutarom Opens New Markets for NovaSOL Curcumin

    Related Live From Shows

    • Supplyside West Event Info

      Supplyside West Event Info

      ...
      10.11.21

    • BIO-CAT

      BIO-CAT

      ...
      Carolyn Anderson, Marketing Designer 09.15.21

    • Delivery & Dosage Technologies | Dietary Supplements | Digestive Health | Fiber & Carbohydrates | Functional Foods & Beverages | Herbs & Botanicals | Probiotics & Prebiotics | Regulations | Sweeteners | Weight Management/Weight Loss
      Fiber Revisited: Closing the Gap

      Fiber Revisited: Closing the Gap

      Since FDA’s redefinition of fiber, innovation in healthy and natural foods, supplements, and beverages is ready for a renaissance.
      By Lisa Schofield, Contributing Writer 01.03.19


    • Consumer Trends | Digestive Health | Flavors & Colors | Herbs & Botanicals | Natural/Organic | Nutrition Bars & Snacks | Probiotics & Prebiotics | Proteins, Peptides, Amino Acids | Sweeteners
      Healthy Snacking: Matching Lifestyle with Nutrition

      Healthy Snacking: Matching Lifestyle with Nutrition

      Consumers demand a range of natural products that deliver health benefits in convenient formats.
      By Sean Moloughney, Editor 01.03.19

    • Consumer Trends | Delivery & Dosage Technologies | Dietary Supplements | Functional Foods & Beverages | Minerals | Natural/Organic | Vitamins
      Vitamins & Minerals: Traditions in Preventive Health

      Vitamins & Minerals: Traditions in Preventive Health

      Despite broad and longstanding use, vitamin and mineral supplements may still not have reached the saturation point.
      By Lisa Olivo, Associate Editor 01.03.19

    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • Olive/Pomegranate Extract May Improve Dyslipidemia
    Breaking News
    • Florida Food Products Acquires Javo
    • Roquette Launches Nutralys Rice Protein
    • New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy
    • CTRL Launches Meal On-The-Go Bars
    • GNC and RealEats Meal Delivery Partnership Expands Nationally
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Florida Food Products Acquires Javo
    Roquette Launches Nutralys Rice Protein
    New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy
    Coatings World

    Latest Breaking News From Coatings World

    The Southern Society for Coatings Technology's 84th Annual Technical Conference A Success
    PPG to Showcase Specialty Automotive, Aerospace Adhesives, Sealants at Adhesives & Bonding Expo
    PPG’s New Paint for a New Start Initiative to Transform 25-plus Schools Worldwide
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most Read Stories This Week—June 25
    Magnetic Insight Announces $17 Million in Series B Funding
    BreatheSuite Adds Brad Fluegel to its Board
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pierre Fabre and Lonza Enter Manufacturing Agreement
    MasterControl and Elemental Machines Form Biomanufacturing Partnership
    Qosina Strengthens Aseptic Capabilities
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Benefit Exec Joins Madison Reed's Board
    Peroni & Ellis Brooklyn Launch Fragrance Collection Inspired by Italian Spritz Cocktails
    Rhode Is Trending for June, Trendalytics Says
    Happi

    Latest Breaking News From Happi

    Wonder Curl Wins GlossWire's GlossPitch Competition
    Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon
    Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: INX’s VC Fund, Screen Industry and Ball Top This Week’s News
    British Coatings Federation Posts Online History
    Orion Announces Price Increases, Reduced Payment Terms
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    PCMC teams with IGT, Fujifilm makes big announcement and more
    Loftware recognized as 'AIDC Company of the Year'
    Schreiner MediPharm highlights sustainability of Needle-Trap technology
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Tranzonic Names VP of Supply Chain
    Ontex Climate Action Targets Approved by Science-Based Targets Initiative
    Suominen Test Center Assesses Biodegradability of Nonwovens
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—June 25
    3Spine Inc. Receives IDE Approval for U.S. Pivotal Clinical Trial
    Volume-Based Procurement to Reduce Chinese Orthopedic Market Value
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: eMagin, Applied Materials, and Schott Top This Week’s Stories
    NREL Names Jennifer Logan to Leadership Team as CFO
    National Grid Renewables Orders 2 GW of First Solar Modules

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login