By Sean Moloughney, Editor01.03.19
Looking for convenient, on-the-go nutrition or an indulgent treat—or sometimes both—consumers reach for snacks, on average, about 2.5 times a day, according to Information Resources Inc. (IRI), Chicago, IL. Overall, 49% of eating occasions involve snacks, according to the Hartman Group, Bellevue, WA; 8% of consumers forego meals altogether in favor of all-day snacking.
Trend Tracking
High protein, low carb, high fiber, and clean label are major, long-lasting trends in the bar and snacks market, according to Elizabeth Sloan, PhD, and Catherine Adams Hutt, PhD, RD, from Sloan Trends, Inc., Escondido, CA. Half (48%) of consumers buy nutrition bars for protein, Dr. Sloan noted, 26% weight loss, 20% athletic performance, 19% for super food ingredients, and 10% for a specific condition, according to Packaged Facts, Rockville, MD.
“Snacks that give consumers permission to enjoy their indulgent favorites, because they have less of an undesirable ingr
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