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    Breaking News

    Kellogg Debuts New HI! Happy Inside Cereal

    Cereal supports digestive wellness with prebiotics, probiotics, and fiber.

    Kellogg Debuts New HI! Happy Inside Cereal
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    11.15.18
    At a time when 92% of adult Americans rate maintaining digestive health as important to their overall health, new wellness brand HI! Happy Inside is delivering prebiotics, probiotics, and fiber in an all-in-one cereal. 
     
    According to a recent survey commissioned by Kellogg and conducted online by The Harris Poll among over 2,000 U.S. adults, while 29% of Americans say they know about probiotics, prebiotics are a mystery for the average American. Only 15% of respondents shared that they know about prebiotics. When prebiotics are paired with probiotics and fiber, a real food like HI! Happy Inside provides ingredients to support digestive wellness.

    "HI! Happy Inside is a delicious cereal with three powerful ingredients to support digestive wellness," said Aleta Chase, marketing director for HI! Happy Inside. "This new cereal provides a proactive real food solution to people who want to incorporate more prebiotics and probiotics into their diet."
     
    The 3-in-1 combination of prebiotics, probiotics and fiber supports digestive wellness in the following ways:
    • Probiotics are complimentary, live bacteria. HI! Happy Inside delivers 1 billion CFU live probiotics from active strains. 
    • Prebiotics help feed probiotics which are "good bacteria" for the gut. Specifically, prebiotics are soluble, fermented fiber. HI! Happy Inside has 2.5 grams of prebiotics. 
    Fiber is an essential nutrient that our bodies need to help function. Unlike others, it's not digested, but acts as an agent to help contribute to digestive wellness and overall health. HI! Happy Inside contains 8-9g of fiber pending variety.
     
    "Maintaining a healthy digestive system is essential to overall wellbeing and everyday life," said Regan Jones, RD. "Many registered dietitians know that probiotics alone aren't enough and the 3-in-1 combination of prebiotic, probiotics and fiber through real foods such as HI! Happy Inside is one thing you can do daily to help support your overall health."
     
    The cereal features a blend of fruit, yogurty pieces, and is made with 100% whole grains that stay crunchy in milk. It is available in three flavors, including Simply Strawberry, Bold Blueberry, and Coconut Crunch.
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