• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Brain Health: A Mysterious Frontier

    State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil

    2021 International Buyers' Guide

    A Health Gap: Disparity in Immunity & Well-Being in 2020

    Glass or Plastic: Understanding the Complete Costs & Sustainability Impact
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Brown Fat Associated with Reductions in Chronic Disease Risk

    NIH Study Identifies Antibacterial Properties in Taurine

    NSF Begins New Certification Program

    Eriocitrin Shown to Have Metabolic Benefits in Recent Study

    EverGrain Introduces Sustainable Barley Ingredients
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    NIH Study Identifies Antibacterial Properties in Taurine

    Eriocitrin Shown to Have Metabolic Benefits in Recent Study

    EverGrain Introduces Sustainable Barley Ingredients

    AHPA Requests FDA Take a New Approach on Produce Regulation Affecting Herbs

    Preliminary Study Suggests Link Between Omega-3s and Lower COVID-19 Death Rates
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Brown Fat Associated with Reductions in Chronic Disease Risk

    NIH Study Identifies Antibacterial Properties in Taurine

    NSF Begins New Certification Program

    Eriocitrin Shown to Have Metabolic Benefits in Recent Study

    EverGrain Introduces Sustainable Barley Ingredients
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Brown Fat Associated with Reductions in Chronic Disease Risk

    NIH Study Identifies Antibacterial Properties in Taurine

    Eriocitrin Shown to Have Metabolic Benefits in Recent Study

    EverGrain Introduces Sustainable Barley Ingredients

    Preliminary Study Suggests Link Between Omega-3s and Lower COVID-19 Death Rates
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Xsto Solutions

    Bioenergy Life Science, Inc. (BLS)

    Vesta Nutra

    AIDP

    Verdure Sciences
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Vesta Nutra

    Verdure Sciences

    KLK OLEO - Davos Life Science

    Indena USA, Inc.

    Xsto Solutions
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Mintel Finds Half of U.S. Shoppers Seek Organic Produce

    One third of consumers say they are buying more organic foods in 2017 than a year ago.

    Mintel Finds Half of U.S. Shoppers Seek Organic Produce
    Related CONTENT
    • Emerging Market Opportunities for Next Generation Proteins
    • Focus on Sweeteners
    • Ingredion Introduces Clean Label Tapioca Flours
    • MarketWatch 2017
    • Closing of Amazon and Whole Foods Market Acquisition Brings Perks for Consumers
    08.15.17
    While Americans don’t often buy organic food and drink, when they do, organic fruits and vegetables are at the top of their grocery lists. New research from Mintel reveals that half (50%) of consumers say they are most likely to purchase organic fresh produce such as fruit and vegetables, compared to other food categories like meats/poultry/seafood (41%), juice (39%) and dairy/milk/yogurt (38%). While three in 10 (29%) Americans say they do not typically buy food and drink with an organic or natural claim, these products are finding their place in shopping carts across the country. One third (32%) of consumers say half or more of the groceries they buy are organic.

    Whether a cart full or just a few items, nearly three in five (57%) Americans agree that today they are buying the same amount of organic foods as they did in 2016. However, it appears preference for organic options is on the rise as one third (34%) say they are buying more organic foods in 2017 than a year ago. 

    Mintel research indicates that price and authenticity are purchase deterrents, even among organic shoppers. Just two in five (39%) consumers whose food purchases are at least half organic and one in five (21%) consumers overall agree that organic foods are worth the extra cost. In fact, Americans are most likely to say they would purchase more organic foods if they were less expensive (62%). Highly skeptical of organic claims, just one quarter (26%) of consumers say they trust organic food labels, while a mere 13% agree that organic foods are highly regulated. For many, brand name outweighs an organic label as just one in seven (14%) consumers agree that an organic claim is more important than a specific brand.

    “The fact that consumers are more likely to seek organic fresh produce items not only speaks to the lack of organic options in certain segments, but also to the notion that organic claims simply resonate in some categories more so than in others. Our research shows that organic brands appeal to younger consumers, but there is significant effort required to persuade older generations of the value of organic or natural claims. This indicates that if organic brands can reassure consumers that organic foods are indeed living up to their claims, whether through on-pack messaging or marketing campaigns, it could be a boon to the category,” said Billy Roberts, senior food and drink analyst at Mintel.

    In addition to organics being more affordable, Americans say they would be motivated to purchase more organic foods if they were proven to be healthier (33%) and stayed fresher longer (31%). And with organic consumers the most likely to say they purchase organic foods and beverages at a supermarket (55%) or mass merchandiser (36%), more than one quarter (27%) of Americans overall agree they would purchase more organic foods if there were more organic options from major brands. Meanwhile, one in seven (13%) of those who purchase organic foods shop through online channels, including both delivery and in-store pickup. 

    Overall, Mintel research shows that feeling good inside and out compels consumption for natural and organic food shoppers. More than one quarter (28%) of Americans agree that they feel better about themselves when buying organic foods, rising to nearly half (48%) of those who are buying more organic foods this year. What’s more, 28% of consumers overall report buying natural/organic products because they know these products are better for them, again, rising to half (49%) of those consumers who are buying more organic foods this year.

    “While consumers overall may be unaware of organics’ traits or the precise benefits of eating organically, the products do enjoy a positive reputation and generally appear to make consumers feel good about their purchase, even if it comes at a higher cost. More affordable organic options would do well with consumers and more private-label options are emerging that could help push prices down. While consumers pay attention to brand names, in their eyes, there is little difference between national brand and store-brand organic options. As such, a considerable price difference could compel consumers to turn away from national brands in favor of a comparable option with an organic claim,” concluded Mr. Roberts.
     
    Related Searches
    • Vegetables
    • Yogurt
    • Research
    • Natural
    Related Knowledge Center
    • Consumer Trends
    • Natural/Organic
    Suggested For You
    Emerging Market Opportunities for Next Generation Proteins Emerging Market Opportunities for Next Generation Proteins
    Focus on Sweeteners Focus on Sweeteners
    Ingredion Introduces Clean Label Tapioca Flours Ingredion Introduces Clean Label Tapioca Flours
    MarketWatch 2017 MarketWatch 2017
    Closing of Amazon and Whole Foods Market Acquisition Brings Perks for Consumers Closing of Amazon and Whole Foods Market Acquisition Brings Perks for Consumers
    Global Survey Shows Consumers Think Food Companies Bear Responsibility for Public Health Global Survey Shows Consumers Think Food Companies Bear Responsibility for Public Health
    PureCircle Unveils Stevia Cocoa and Vanilla Flavor Enhancers PureCircle Unveils Stevia Cocoa and Vanilla Flavor Enhancers
    Skin Health: New Audiences &  Innovative Deliveries Drive Growth	Skin Health: New Audiences & Innovative Deliveries Drive Growth
    Reviewing the State of the Herbs & Botanicals Market Reviewing the State of the Herbs & Botanicals Market
    Focus on Gummy Supplements Focus on Gummy Supplements
    Mintel Finds Americans Snack as a Reward Mintel Finds Americans Snack as a Reward
    Amazon to Acquire Whole Foods Market for $13.7 Billion Amazon to Acquire Whole Foods Market for $13.7 Billion
    Flavors & Colors: A Natural Recipe for Success Flavors & Colors: A Natural Recipe for Success
    Conflicting Nutrition Information Affects Consumer Diets Conflicting Nutrition Information Affects Consumer Diets
    Building Foundations for Healthy Living Building Foundations for Healthy Living

    Related Breaking News

    • Antioxidants | Breaking News | Dietary Supplements | Herbs & Botanicals | Inflammation | Natural/Organic | Research | Supplier News
      Eriocitrin Shown to Have Metabolic Benefits in Recent Study

      Eriocitrin Shown to Have Metabolic Benefits in Recent Study

      This lemon-sourced flavonone was assessed for benefits to oxidative stress, inflammation, and the metabolism of glucose and lipids in mice.
      01.14.21

    • Breaking News | Consumer Trends | Digestive Health | Fiber & Carbohydrates | Functional Foods & Beverages | Natural/Organic | Nutrition Bars & Snacks | Proteins, Peptides, Amino Acids | Supplier News | World Markets
      EverGrain Introduces Sustainable Barley Ingredients

      EverGrain Introduces Sustainable Barley Ingredients

      Backed by Anheuser-Busch InBev, the company specializes in fiber and protein ingredients sourced from upcycled barley.
      01.14.21

    • Breaking News | Herbs & Botanicals | Natural/Organic | Quality & Safety | Regulations | Regulatory News
      AHPA Requests FDA Take a New Approach on Produce Regulation Affecting Herbs

      AHPA Requests FDA Take a New Approach on Produce Regulation Affecting Herbs

      Many herbs are subject to the same requirements as vegetables which are eaten raw.
      01.14.21


    • Breaking News | Consumer Trends | Functional Foods & Beverages | Healthcare Trends | Industry & Market News | Natural/Organic | World Markets
      Mintel Offers Global Food and Drinks Trends for 2021

      Mintel Offers Global Food and Drinks Trends for 2021

      The company’s market analysis narrowed down three key trends that will define foodservice this year.
      01.12.21

    • Breaking News | Dietary Supplements | Healthcare Trends | Immune Function | Inflammation | Medical Nutrition | Natural/Organic | Omega-3s | Research | Research News
      Preliminary Study Suggests Link Between Omega-3s and Lower COVID-19 Death Rates

      Preliminary Study Suggests Link Between Omega-3s and Lower COVID-19 Death Rates

      While a long stretch from thresholds of significance, the researchers are seeking to further substantiate these initial findings.
      01.12.21

    • Breaking News | Digestive Health | Fiber & Carbohydrates | Functional Foods & Beverages | Healthcare Trends | Healthy Aging | Medical Nutrition | Mood Health & Sleep | Natural/Organic | Probiotics & Prebiotics | Research | Research News | Women's Health
      Dietary Fiber Intake Associated with Lower Risk for Depression in Premenopausal Women

      Dietary Fiber Intake Associated with Lower Risk for Depression in Premenopausal Women

      The North American Menopause Society said that the link is likely to be explained through gut-brain interactions.
      01.11.21


    • Breaking News | Cancer Risk | Consumer Trends | Dairy-Based Ingredients | Healthcare Trends | Medical Nutrition | Proteins, Peptides, Amino Acids | Regulations | Regulatory News
      Physicians Committee Calls on USDA to Retract Latest Dietary Guidelines for Americans

      Physicians Committee Calls on USDA to Retract Latest Dietary Guidelines for Americans

      The non-profit health organization believes research linking animal products to cancer risk was overlooked.
      01.08.21

    • Breaking News | Cardiovascular Health | Dietary Supplements | Functional Foods & Beverages | Green Foods | Herbs & Botanicals | Inflammation | Medical Nutrition | Natural/Organic | Research | Research News
      High Flavonoid Intake Linked to Lower Risk of Peripheral Artery Disease Hospitalizations

      High Flavonoid Intake Linked to Lower Risk of Peripheral Artery Disease Hospitalizations

      Flavonoids may attenuate atherosclerosis, the authors of the meta-analysis said.
      01.07.21

    • Breaking News | Cardiovascular Health | Dietary Supplements | Healthcare Trends | Medical Nutrition | Natural/Organic | Omega-3s | Research | Research News
      Omega-3s Improve Vascular Stiffness in Abdominal Aortic Aneurysm

      Omega-3s Improve Vascular Stiffness in Abdominal Aortic Aneurysm

      While these preliminary findings are promising, more research is needed to substantiate omega-3s' vasoprotective properties.
      01.06.21


    • Breaking News | Dairy-Based Ingredients | Dietary Supplements | Energy | Fatty Acids | Healthcare Trends | Healthy Aging | Inflammation | Medical Nutrition | Natural/Organic | Products | Research
      Seraphina Therapeutics Formulates Dairy Ingredient for Cellular Health

      Seraphina Therapeutics Formulates Dairy Ingredient for Cellular Health

      C15:0, a pure fatty acid found in butter, is believed to enhance mitochondrial function and cellular resilience.
      01.06.21

    • Breaking News | Consumer Trends | Dietary Supplements | Digestive Health | Immune Function | Infant & Children's Health | Inflammation | Probiotics & Prebiotics | Research | Supplier News
      Probiotic DE111 Shown to Support Immune Response in Daycare-Attending Children

      Probiotic DE111 Shown to Support Immune Response in Daycare-Attending Children

      Following a similar observational study, this ingredient was shown to directly improve GI and respiratory infection symptoms.
      01.06.21

    • Breaking News | Cardiovascular Health | Consumer Trends | Dietary Supplements | Industry & Market News | Inflammation | Omega-3s | Quality & Safety
      GOED Publishes Consumer Guidance on Omega-3 Supplement Care

      GOED Publishes Consumer Guidance on Omega-3 Supplement Care

      The organization explains the basics on products, health benefits, and handling of omega-3s on its consumer education site.
      01.04.21


    • Breaking News | Contract Manufacturing | Dietary Supplements | Herbs & Botanicals | Medical Nutrition | Natural/Organic | Probiotics & Prebiotics | Research | Supplier News
      Sabinsa Announces 5 New U.S. Patents and Industry Awards

      Sabinsa Announces 5 New U.S. Patents and Industry Awards

      One probiotic ingredient, and several herb formulations, were recently approved for U.S. patents.
      01.04.21

    • Breaking News | Dietary Supplements | Herbs & Botanicals | Industry & Market News | Natural/Organic | Quality & Safety | Research | Testing
      AHPA Updates Online Botanical Safety Handbook

      AHPA Updates Online Botanical Safety Handbook

      The update includes safety information pertinent to four botanical products.
      01.04.21

    • Breaking News | Cancer Risk | Dietary Supplements | Fatty Acids | Healthcare Trends | Natural/Organic | Omega-3s | Research | Research News
      Breast Cancer Outcomes Mitigated by Healthier Dietary Fats in Animal Model

      Breast Cancer Outcomes Mitigated by Healthier Dietary Fats in Animal Model

      Dietary fats widely regarded as healthier appeared to reduce breast cancer risk in female mouse models significantly.
      12.22.20

    Trending
    • Nutrition Industry Reacts To 2020-2025 Dietary Guidelines For Americans
    • Preliminary Study Suggests Link Between Omega-3s And Lower COVID-19 Death Rates
    • NOW Raises Additional Concerns About Supplements Available On Amazon
    • High-Protein Meal Replacement Improves Exercise Metabolism Compared To Standard Breakfast
    • Seraphina Therapeutics Formulates Dairy Ingredient For Cellular Health
    Breaking News
    • Brown Fat Associated with Reductions in Chronic Disease Risk
    • NIH Study Identifies Antibacterial Properties in Taurine
    • NSF Begins New Certification Program
    • Eriocitrin Shown to Have Metabolic Benefits in Recent Study
    • EverGrain Introduces Sustainable Barley Ingredients
    View Breaking News >
    CURRENT ISSUE

    December 2020

    • 2021 International Buyers' Guide
    • State of the Industry: Positive Market Outlook Despite COVID-19 Turmoil
    • Brain Health: A Mysterious Frontier
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Brown Fat Associated with Reductions in Chronic Disease Risk
    NIH Study Identifies Antibacterial Properties in Taurine
    NSF Begins New Certification Program
    Coatings World

    Latest Breaking News From Coatings World

    Zeppelin Acquires MTI Mischtechnik
    Ezio Braggio Joins ChemQuest Europe
    IFS Coatings Announce Carbon Offset Program
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Optimize EP Launches CaRM Cardiac Device Data Management Platform
    U.S. TAVR Market Projected to Reach Nearly $5 Billion by 2030
    FDA Clears Canon Medical's Compressed SPEEDER for 3D Exams on 1.5T MR
    Contract Pharma

    Latest Breaking News From Contract Pharma

    KORSCH, MEDELPHARM Partner on R&D Equipment Portfolio
    Frontage Bolsters Clinical Services Capabilities
    Sanofi Unveils EUROAPI as Name of New European API Company
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Neenah to Host Packaging Webinar for Printers
    W.S. Badger is Named a ‘150 Top Impact Company’
    Mana Products, Meiyume and RPG Form The Vertical Beauty Alliance
    Happi

    Latest Breaking News From Happi

    A Surge in Interest for Supplements & Vitamins
    P&G, L'Oréal & Amorepacific Make News at CES
    Three Form Vertical Beauty Alliance
    Ink World

    Latest Breaking News From Ink World

    dar-tech, inc. Becomes U.S. Midwestern Distributor for ZS Interpolymer
    Techkon USA, Konica Minolta Partner
    Alon Bar-Shany Appointed Chairman of Highcon Board
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Exhibitor registration opens for virtual.drupa
    FTA planning in-person Forum & INFOFLEX
    Fortis Solutions Group achieves SGP certification
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Shemesh Adds U.S. Headquarters
    TZMO USA, Special Needs Group Form Partnership
    BAHP Announces 2021 Officers, Board of Directors
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Rapid Recovery Protocol Can Lead to Increased Range of Motion After TKA
    Boston Scientific Releases WaveWriter Alpha Spinal Cord Stimulators in U.S.
    New Chief Clinical Officer on Board at IncludeHealth
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Toppan Announces 2050 Environmental Vision
    SOI Industry Consortium Joins SEMI as Strategic Association Partner

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login