By David Sprinkle, Publisher, Packaged Facts06.02.17
The expanding range of food and beverage products positioned on benefits beyond basic nutrition interlocks with the consumer do-it-yourself trend of addressing health or wellness concerns (if only ephemerally, or even symbolically) with food and beverage choices.
Packaged beverages particularly, given their relatively “tweakable” formulations, are immediately responsive to nutritional and consumer trends, as evidenced by the current wave of prebiotic/probiotic enhanced products. Refrigerated ready-to-drink (RTD) beverages with natural or trendy “superfood” ingredients especially benefit from the general association of fresh foods with healthier eating, combined with the irrepressible American consumer demand for increased convenience. Both Starbucks and Campbell Soup, for example, have offered energy drinks incorporating fruit or vegetable juice and green tea extracts.
Packaged Facts’ “Functional Foods: Key Trends by Product Categories and Benefits” (Elaine Tecklenburg, February 2015), observed that a high percentage of U.S. adults battle to retain energy to get throug
Packaged beverages particularly, given their relatively “tweakable” formulations, are immediately responsive to nutritional and consumer trends, as evidenced by the current wave of prebiotic/probiotic enhanced products. Refrigerated ready-to-drink (RTD) beverages with natural or trendy “superfood” ingredients especially benefit from the general association of fresh foods with healthier eating, combined with the irrepressible American consumer demand for increased convenience. Both Starbucks and Campbell Soup, for example, have offered energy drinks incorporating fruit or vegetable juice and green tea extracts.
Packaged Facts’ “Functional Foods: Key Trends by Product Categories and Benefits” (Elaine Tecklenburg, February 2015), observed that a high percentage of U.S. adults battle to retain energy to get throug
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