By Tom Branna, Editorial Director11.04.21
The process of getting a CBD-based beauty product on-shelf or online is rarely for the faint-of-heart. Competition, consumer skepticism, and of course the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC), can all pose significant roadblocks. But there are avenues to success for those companies that are willing to take the arduous journey. During Cosmoprof North America in late August, experts from marketing, product development, and legal fields shared their experiences and offered insights into how entrepreneurs can navigate this category.
U.S. consumer interest in CBD-based beauty, personal care products, and dietary supplements is rising, according to recent survey results from The Benchmarking Company (TBC), a consumer research firm. According to TBC, 37% of U.S. consumers currently use these CBD-based products, up from 25% in 2019. That corresponds with TBC’s 2021 findings that 56% of survey respondents haven’t used CBD-based products yet, bu
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