Lisa Schofield, Contributing Writer04.03.17
Green is among the top adjectives affiliated with the natural products/health foods industry, and has several associations, including recycling/repurposing, sustainability, botanical products, as well as plant-based foods and supplements.
The category of green foods has evolved considerably, and is currently expansive and a bit amorphous; newer devotees of healthy living are including plant-based meat alternatives in that category—after all, plants are mostly green, right?
Traditionally, green foods have been part of the “super foods” category, noted Golan Raz, vice president of health & nutrition at Lycored, (part of Adama Group). During the last several years, there has been a clear transition in consumer focus from “super foods” to “whole foods” and this transition has impacted “green foods.” The popularity of greens such as kale has added to the category’s appeal and widening description. After five or so years of minimal growth, the plant-based category is being re-positioned as a “hot” category, Mr. Raz said. “With a growin
The category of green foods has evolved considerably, and is currently expansive and a bit amorphous; newer devotees of healthy living are including plant-based meat alternatives in that category—after all, plants are mostly green, right?
Traditionally, green foods have been part of the “super foods” category, noted Golan Raz, vice president of health & nutrition at Lycored, (part of Adama Group). During the last several years, there has been a clear transition in consumer focus from “super foods” to “whole foods” and this transition has impacted “green foods.” The popularity of greens such as kale has added to the category’s appeal and widening description. After five or so years of minimal growth, the plant-based category is being re-positioned as a “hot” category, Mr. Raz said. “With a growin
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