A rising demand for natural and organic oxidation management solutions encouraged Frutarom to seek expertise in growing organic rosemary and incorporating its active ingredients, carnosic and rosmarinic acids, into food formulation to naturally increase shelf life of foods and beverages.
“We’ve eagerly responded to the demand to increase our offerings of organic ingredients in addition to our full line of natural products,” said Yoni Glickman, president of Frutarom Natural Solutions. “While it takes a considerable investment of time and resources to do it right, through the collaboration with Hishtil Nurseries and Spanish farmers, we have succeeded in creating a sustainable supply chain for this ‘farm-to-fork’ organic product, increasing value to consumers and serving a growing circle of customers.”
Rosemary is a plant with some of the greatest anti-oxidative potential. Native to the Mediterranean region, it is the source of powerful natural protection from free-radical damage. Carnosic and rosmarinic acids can be concentrated naturally using modern technology and yielding the full variety of rosemary extract ingredients available today.
“The challenge of staying close to nature involves high standards, with multiple protocols and certifications,” added Glickman. “But by putting the process through a detailed traceability approach and methods, Frutarom is able to take the lead in this complicated approach to providing the highest quality in organic solutions.”
Organic Certifications apply to the entire supply chain for these rosemary extracts, from the nursery plants, to the farmers and processors, and through the organic-certified Frutarom subsidiaries of Vitiva and Nutrafur.
Hishtil Nurseries propagates more than 250 herb varieties, including more than 20 rosemary varieties, and supplies organic seedlings to Frutarom. From there, farmers on plantations in the south of Spain grow the seedlings into “mother” plants according to full organic guidelines and on organic-certified land. The landscape and uniqueness of this property is comprised of a rich and diverse ecosystem, with a riverside forest of poplars, elderberries elm trees, among others.
The farmers’ harvesting and processing facilities also are certified organic. Frutarom controls the growing, harvesting, and processing every step of the way with the local farmers.
“The organic certification issued by the CAAE Certification Service means that we need to maintain strict plantation and crop traceability controls,” said Glickman. “We ensure this by implementing a proprietary optimized processes, and every step, from planting to harvesting and processing, is fully documented and completely traceable.”
Frutarom’s oxidation management solutions utilize a comprehensive portfolio of multiple rosemary extracts and can create tailor-made solutions to address customer needs. The spectrum of natural solutions available includes more than 140 ingredients, such as VivOX, INOLENS, SyneROX, Nutrox, and AquaROX, that target different food products.
Notes Glickman, “These oxidation management solutions offer our customers a unique opportunity to upgrade their products with all-natural ingredients.”