Robin Wyers, Chief Editor, Innova Market Insights01.05.16
Although it is evident that health is often not a key driver in snacks purchasing and consumption decisions, particularly for impulse lines, companies continue to position products on health platforms of various kinds. These are most frequently passive in nature, such as low-calorie, natural, whole grain, etc., but also include more active and functional claims on occasion, such as added-calcium and vitamin- and mineral-fortified, as well as offering specific health benefits, such as heart health or digestive health.
Featured Claims
As the definition of snacks has continued to broaden, Innova Market Insights’ definition now includes not only traditional savory or salty snacks and snack nuts and seeds, but also products such as meat snacks, popcorn and fruit-based snacks, as well as finger foods and hors d’oeuvres. Using this definition, nearly 40% of global snack launches recorded in the 12 months to the end of June 2015 were positioned on a health platform of some kind, rising to more than 72% in the U.S.
The majority of claims concerned passive benefit
Featured Claims
As the definition of snacks has continued to broaden, Innova Market Insights’ definition now includes not only traditional savory or salty snacks and snack nuts and seeds, but also products such as meat snacks, popcorn and fruit-based snacks, as well as finger foods and hors d’oeuvres. Using this definition, nearly 40% of global snack launches recorded in the 12 months to the end of June 2015 were positioned on a health platform of some kind, rising to more than 72% in the U.S.
The majority of claims concerned passive benefit
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