Amanda Baltazar, Contributing Writer01.03.17
Seeking innovation in new food and drink products? Look no further than the healthy snack and nutrition bar market.
Snacks make up 11% of meal occasions in the U.S., according to Nielsen, and manufacturers are responding by offering small, portable, convenient products that address consumer demands head-on.
Americans concerned about their health are evaluating products for both what they contain and also what they don’t. They’re looking for clean labels and are becoming careful readers of ingredient panels.
“People are looking for purity and authenticity,” said Darren Seifer, executive director of the NPD Group, Port Washington, NY. “They are giving the ingredient list a quick glance to see if there’s anything they don’t recognize—or anything they do recognize as not natural. They want simple, recognizable ingredients.”
Savory Bites
Now that the health-conscious American public has turned its back on sugar, manufacturers have perked up and taken notice, producing snacks with less sugar and a decidedly savory bent. Additionally
Snacks make up 11% of meal occasions in the U.S., according to Nielsen, and manufacturers are responding by offering small, portable, convenient products that address consumer demands head-on.
Americans concerned about their health are evaluating products for both what they contain and also what they don’t. They’re looking for clean labels and are becoming careful readers of ingredient panels.
“People are looking for purity and authenticity,” said Darren Seifer, executive director of the NPD Group, Port Washington, NY. “They are giving the ingredient list a quick glance to see if there’s anything they don’t recognize—or anything they do recognize as not natural. They want simple, recognizable ingredients.”
Savory Bites
Now that the health-conscious American public has turned its back on sugar, manufacturers have perked up and taken notice, producing snacks with less sugar and a decidedly savory bent. Additionally
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