• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains

    Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality

    Nutrition and Flavor: Formulating for Modern Product Preferences

    What Do Consumers Know About the Gut Microbiome?

    How Will the European Green Deal Impact Dietary Supplements?
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process

    ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market

    Tazo Transitions to Regenerative Organic Agriculture

    Protein Ingredient Formulated for Chronic Kidney Disease Patients

    IADSA Calls for Addressing Discrepancies in Vitamin C Recommendations
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Fact or Myth: Antioxidants Negatively Impact Iron Absorption

    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process

    ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market

    Tazo Transitions to Regenerative Organic Agriculture

    Protein Ingredient Formulated for Chronic Kidney Disease Patients
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Fact or Myth: Antioxidants Negatively Impact Iron Absorption

    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process

    ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market

    Tazo Transitions to Regenerative Organic Agriculture

    Protein Ingredient Formulated for Chronic Kidney Disease Patients
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process

    Caffeine-Free Energy Supplement Linked to Alertness, Fatigue Benefits

    Monk Fruit Sweetener May Have Prebiotic Activity, Study Finds

    People with Low-Fiber Diets Benefit the Most from Fiber Supplements, Study Finds

    Gut Microbiome May Be Part of Link Between Red Meat and Heart Disease Risk
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Bioenergy Life Science, Inc. (BLS)

    ESHA Research

    Ecuadorian Rainforest

    BGG World

    KLK OLEO
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Bioenergy Life Science, Inc. (BLS)

    ESHA Research

    Ecuadorian Rainforest

    BGG World

    KLK OLEO
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    More U.S. Adults Purchasing Ancient Grains

    Quinoa still dominates menus and new product introductions, but other grains are gaining.

    Related CONTENT
    • RDNs Predict Diet Trends for 2022 and Beyond in 'What’s Trending in Nutrition' Survey
    • Pet Nutrition: In the From-Home Era, Consumers Tune into Health Needs of Four-Legged Friends
    • Following the Ascent of Alternative Proteins
    • New Generation of Coffee Drinkers and Products Shaping Future of Market
    • U.S. Tea Market Brews Strong Sales in Rise to $7 Billion
    09.17.15
    Ancient grains play an important role in many of today’s leading food trends including whole grains, gluten-free, non-GMO and bio-diversity, natural, organic, high fiber, high protein and vegan diets.
     
    For some consumers, the attraction of ancient grains is the bundle of benefits that manifests as simplicity, resulting from not being grown or processed on a large scale, meaning they are more likely to be organic, produced naturally without any genetic modification, offering considerable nutritional value. Interest in sprouted grains and other sprouted ingredients is growing consistent with more consumers paying attention to digestive health, a desire for greater nutritional value generally and in conjunction with raw foods.
     
    Data published by market research firm Packaged Facts in the report “Food Formulation Trends: Ancient Grains and Sprouted Ingredients” indicate that nearly a fifth (19%) of American adults have purchased menu or grocery items featuring ancient grains in the past 30 days, the same percentage as for sprouted grains/ingredients. For ancient grains as well as sprouted grains/ingredients, purchasing of grocery products ranges somewhat higher than ordering of menu items with these ingredients.
     
    Quinoa still dominates menus and new product announcements, but more ubiquitous wheat, oats and corn and less familiar ancient grains are increasingly likely to be the workhorses in ancient grain formulations. Chef interest in ancient and heirloom grains has been described as a natural progression in the context of local, sustainable and authentic foods. For a growing number of chefs at high-end restaurants, starchy side dishes made with commodity flour are not compatible with meals carefully prepared with heritage meats and heirloom vegetables.
     
    In terms of packaged foods, ancient grains have become more widely available at mainstream and natural food retailers, appearing in multiple locations within these stores, and are now found in a growing number of food and beverage products and categories. Some of the grains themselves and flours made from them are being marketed alongside standard flour, corn meal and other specialty flours in the baking aisle. They can also be found in the rice aisle packaged and sold for use as side dishes and recipe use.
     
    Based on Packaged Facts review of packaged food products and categories that feature ancient grains positioning or market products containing ancient grain ingredients, the reasons for incorporating them are many and fit with:
     
    • Faster growing breakfast and snacking opportunities,
    • Being a good source of plant protein, giving the impression of cleaner, shorter, simpler ingredient labels,
    • And perhaps most importantly, supporting whole grain and gluten-free claims.
     
    While many of the more recent ancient grain product launches continue to be in categories traditionally associated with grain ingredients (e.g., cereal, bread, bars and baking mixes), others include salty snacks, entrée salads, side dishes, boxed dinner mixes, frozen meat alternatives and yogurt, noted David Sprinkle, research director, Packaged Facts. In addition to innovating with ancient grains by extending their use across categories, the form of ancient grain ingredients is also benefitting from innovation to provide enhanced nutritional, flavor and textural characteristics, to facilitate incorporation into more finished product forms and to promote stability for extended shelf life and enjoyment. 
    Related Searches
    • Vegetables
    • Organic
    • Yogurt
    • Fiber
    Related Knowledge Center
    • Consumer Trends
    • Natural/Organic
    • Functional Foods & Beverages
    Suggested For You
    RDNs Predict Diet Trends for 2022 and Beyond in RDNs Predict Diet Trends for 2022 and Beyond in 'What’s Trending in Nutrition' Survey
    Pet Nutrition: In the From-Home Era, Consumers Tune into Health Needs of Four-Legged Friends Pet Nutrition: In the From-Home Era, Consumers Tune into Health Needs of Four-Legged Friends
    Following the Ascent of Alternative Proteins Following the Ascent of Alternative Proteins
    New Generation of Coffee Drinkers and Products Shaping Future of Market New Generation of Coffee Drinkers and Products Shaping Future of Market
    U.S. Tea Market Brews Strong Sales in Rise to $7 Billion U.S. Tea Market Brews Strong Sales in Rise to $7 Billion
    Packaged Facts Outlines Key Trends Driving Nutritional Supplement Sales Packaged Facts Outlines Key Trends Driving Nutritional Supplement Sales
    Natural & Organic Retail Foods and Beverage Market Reaches $69 Billion Natural & Organic Retail Foods and Beverage Market Reaches $69 Billion
    Keys to Success in Breakfast Foods: Nutrition & Convenience Keys to Success in Breakfast Foods: Nutrition & Convenience
    Study Suggests Bread with Ancient Grains May Benefit Heart Health Study Suggests Bread with Ancient Grains May Benefit Heart Health
    Congress Passes Federal GMO Labeling Bill Congress Passes Federal GMO Labeling Bill
    Mintel Reports Super Growth for Superfoods Mintel Reports Super Growth for Superfoods
    Demand Surges for Plant Proteins Demand Surges for Plant Proteins
    Gluten-Free Foods Expanding Beyond Retail Gluten-Free Foods Expanding Beyond Retail
    New Kashi GOLEAN Products Feature Plant-Based Ingredients New Kashi GOLEAN Products Feature Plant-Based Ingredients
    Five Naturally Super Foods On the Rise Five Naturally Super Foods On the Rise

    Related Breaking News

    • Breaking News | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Healthy Aging | Industry & Market News | Medical Nutrition | Natural/Organic | Nutrition Bars & Snacks | Weight Management/Weight Loss | World Markets
      RDNs Predict Diet Trends for 2022 and Beyond in

      RDNs Predict Diet Trends for 2022 and Beyond in 'What’s Trending in Nutrition' Survey

      The study, conducted by Pollock Communications and Today’s Dietitian, relied on input from 1,173 Registered Dietitian Nutritionists.
      01.06.22

    • Delivery & Dosage Technologies | Dietary Supplements | Functional Foods & Beverages | Pet Nutraceuticals
      Pet Nutrition: In the From-Home Era, Consumers Tune into Health Needs of Four-Legged Friends

      Pet Nutrition: In the From-Home Era, Consumers Tune into Health Needs of Four-Legged Friends

      With trends in pet supplements corresponding with popular human health concerns, the outlook for specialty products is promising.
      By Mike Montemarano, Associate Editor 05.03.21

    • Consumer Trends | Delivery & Dosage Technologies | Dietary Supplements | Healthcare Trends | Healthy Aging | Nutrition Bars & Snacks | Proteins, Peptides, Amino Acids | Sports Nutrition | Weight Management/Weight Loss
      Following the Ascent of Alternative Proteins

      Following the Ascent of Alternative Proteins

      As the protein palate of global consumers turns greener, concerted efforts to create nutritionally optimized, appealing options abound.
      By Mike Montemarano, Associate Editor 03.03.21


    • Breaking News | Consumer Trends | Functional Foods & Beverages | Healthcare Trends | Industry & Market News

      New Generation of Coffee Drinkers and Products Shaping Future of Market

      Younger coffee drinkers seek the coffeehouse experience at home, according to Packaged Facts.
      12.28.16

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Healthcare Trends | Industry & Market News
      U.S. Tea Market Brews Strong Sales in Rise to $7 Billion

      U.S. Tea Market Brews Strong Sales in Rise to $7 Billion

      Packaged Facts predicts tea industry will approach $9 billion by 2020.
      12.21.16

    Loading, Please Wait..
    Trending
    • Study Examines Vitamin K2 Content In Cheese
    • Chenland Nutritionals Self-Affirms GRAS For Cumin UP60 Ingredient
    • Pycnogenol Evidenced To Have Skin Benefits In Dermatology Study
    • ADM And Benson Hill Partner To Scale High Protein Soy For U.S. Market
    Breaking News
    • Charlotte’s Web Sports Product Line to Undergo NSF Certification Process
    • ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market
    • Tazo Transitions to Regenerative Organic Agriculture
    • Protein Ingredient Formulated for Chronic Kidney Disease Patients
    • IADSA Calls for Addressing Discrepancies in Vitamin C Recommendations
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
    • Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality
    • Nutrition and Flavor: Formulating for Modern Product Preferences
    • Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains
    • How Will the European Green Deal Impact Dietary Supplements?
    • What Do Consumers Know About the Gut Microbiome?
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process
    ADM and Benson Hill Partner to Scale High Protein Soy for U.S. Market
    Tazo Transitions to Regenerative Organic Agriculture
    Coatings World

    Latest Breaking News From Coatings World

    What are you Reading this Week?
    SONGWON Industrial Group Reports Strong Q2 Financial Results
    PPG Completes COLORFUL COMMUNITIES Project for Boys & Girls Clubs of Greater Houston
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—Aug. 13
    'Graft-on-a-Chip' Built to Improve Vascular Graft Success
    Abbott Invests €440 in New Irish Facility
    Contract Pharma

    Latest Breaking News From Contract Pharma

    AskBio Appoints Clinical Ops Executives
    SpectrumX Partners With UK Contract Manufacturer
    GL Chemtec Partners with Edgewater Capital to Accelerate Growth
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Arkay Chairman Emeritus Howard Kaneff Has Died
    Nutricosmetics Market to Hit $13.7 Billion by 2030
    Estée Lauder Pledges 100% Electric Fleet of Vehicles by 2030
    Happi

    Latest Breaking News From Happi

    Consumers are Clamoring for Vintage Glam: Spate
    Kayali’s Lovefest Fragrance, Newell’s New Candle and HydraFacial’s Record Financial Results
    Self Care Trumps Home Care Post-Covid
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: Printing Ink Primer, Zeller+Gmelin Lead This Week’s News Stories
    Heidelberg Enjoys Successful Start to 2022-23 Fiscal Year
    Mimaki Announces New LATAM Website
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Esko, Constantia Flexibles announce acquisitions and more
    Hybrid Software joins The Flexo Xperience Center
    Flexo Wash LLC and Mike Potter celebrate 20 years
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: Essity Switches to Recyclable Packs for Feminine Pads, FTC Sues PPE Maker on False Origin Claims & More
    Focke & Co. to Host Destination: Your Hygiene Hub on August 31
    Exports Dominate Chinese Trade of Tissues, Hygiene Products and Wipes
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—Aug. 13
    Dental 3D Printing Market is Expanding 20% Annually
    Study Results Released for Abbott's Concussion Blood Test
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: ALTANA, Universal Display and Emerson Top This Week’s Stories
    eMagin Corporation Announces 2Q 2022 Results
    Zebra Technologies’ Emission Reduction Targets Validated by SBTi

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login