By Mike Montemarano, Associate Editor05.03.21
The market for pet nutraceuticals—made up of specialized foods, supplements, and functional treats with nutritional ingredients—is healthy and consistently growing as more pet owners gravitate toward specialty products to support the health and well-being of their four-legged companions throughout their lifespans.
The pet health market tends to crossover with the human nutrition market, not only in terms of sales growth but also regarding specific concerns, themes, and trends which inform and drive purchasing decisions. People often humanize their pets, believing that many of the ingredients and benefits they pursue for themselves could also work for their animal friends.
Overall, trends like the natural, non-GMO, clean-label movement; holistic wellness; healthy aging; stress relief and more are also driving the priorities of consumers seeking supplements and foods for their pets. When buying for animals, consumers often look for condition-specific solutions or products that promise overall health and wellness benefits.
The pet health market tends to crossover with the human nutrition market, not only in terms of sales growth but also regarding specific concerns, themes, and trends which inform and drive purchasing decisions. People often humanize their pets, believing that many of the ingredients and benefits they pursue for themselves could also work for their animal friends.
Overall, trends like the natural, non-GMO, clean-label movement; holistic wellness; healthy aging; stress relief and more are also driving the priorities of consumers seeking supplements and foods for their pets. When buying for animals, consumers often look for condition-specific solutions or products that promise overall health and wellness benefits.
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