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    Live From Shows

    Improve USA Launches Enderma for Healthy Aging & Beauty Applications

    Topical aloe ingredient shown to increase moisture retention, improve elasticity, and decrease the appearance of wrinkles.

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    10.13.16
    Improve USA, a subsidiary of Pharmachem Laboratories, Inc., has launched Enderma, a clinically proven, proprietary ingredient that rapidly improves skin quality, according to the company.

    Enderma is a scientifically proven ingredient for topical beauty and healthy aging applications which helps increase moisture retention, improve elasticity, and decrease the appearance of wrinkles in the skin. Enderma delivers rapid results for smoother, softer skin and a more radiant outward appearance, the company claimed. Studies on the ingredient have shown significant improvement in skin health within seven days.

    “Consumers are demanding more authenticity from their health and beauty brands,” said Peter Hafermann, president of Improve USA. “Scientific evidence and transparency in ingredient sourcing is fueling industry growth as consumers seek safe, proven, natural ingredients. Brands like Enderma that are merging traditional plant wisdom with cutting-edge developments in biochemistry and efficacy testing, are experiencing tremendous demand.”

    While aloe vera has been used for centuries to moisturize and support healthy skin, Enderma brings advanced innovation to this trusted ingredient. Enderma’s proprietary production methods allow the raw materials to be produced “gently and responsibly,” the company said, and help to retain their inherent potency.
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