• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Nutraceuticals for Men: Muscle Health and Performance Nutrition

    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

    Getting an Edge in Esports: Meeting the Health Needs of Competitive Gamers

    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research

    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission

    Choline Alone May Improve Maternal DHA Status During Pregnancy

    Cranberry Consumption Linked to Memory and Neurological Function Improvements
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Choline Alone May Improve Maternal DHA Status During Pregnancy

    Cranberry Consumption Linked to Memory and Neurological Function Improvements

    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    FDA Issues Draft Guidance on NDI Enforcement Discretion

    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission

    Choline Alone May Improve Maternal DHA Status During Pregnancy
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission

    Choline Alone May Improve Maternal DHA Status During Pregnancy

    Cranberry Consumption Linked to Memory and Neurological Function Improvements

    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    PhytoGaia Inc

    Applied Food Sciences, Inc.

    Atlantia Clinical Trials

    Ecuadorian Rainforest

    KLK OLEO
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    PhytoGaia Inc

    Applied Food Sciences, Inc.

    Atlantia Clinical Trials

    Ecuadorian Rainforest

    KLK OLEO
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    U.S. Sales of Brew and Ready-to-Drink Teas Climb 4%

    The American Botanical Council's tea market report shows sales of herbal and other teas increased in 2014.

    Related CONTENT
    • Fueling the Energy & Sports Drinks Market
    • EuroPharma Supports ABC Educational Mission through Turmeric Adoption
    • Supplement OWL Goes Live
    • ABC Mourns the Passing of Fredi Kronenberg
    • CHPA Encourages Members to Participate in Supplement OWL
    03.27.15
    Tea (Camellia sinensis) is the world’s second most-consumed beverage after water. According to a new report published in HerbalGram—the non-profit American Botanical Council’s (ABC) peer-reviewed, quarterly journal—combined 2014 sales of brew and ready-to-drink (RTD) teas increased 4.1% to more than $4.3 billion
     
    Sales of loose, bagged, concentrated, and herbal teas in the U.S. increased by 3.6% in 2014, reaching a total of $1.81 billion, while RTD tea sales in the U.S. rose to $2.49 billion, an increase of approximately 4.4% over 2013 sales. Based on available figures and beverage trends, growth in the RTD sector is expected to continue for the next several years. 


     
    According to the report, growing demand for tea in the U.S. is being driven by three primary factors: health and wellness trends, positive media coverage, and an evolving retail landscape. 


     
    Consumers are seeking affordable, safe ways to enhance their personal wellness and self-care regimens. For nine consecutive years through 2013, sales of carbonated soda beverages have fallen as consumers have become more conscious of healthier alternatives. Even fruit juices, because of their high natural sugar content, have experienced a backlash recently. Consistent media coverage is delivering a stream of positive news on the research validating health benefits of tea consumption particularly green tea—that is helping to educate and motivate consumers to choose tea. 


     
    Further, thousands of independent and multi-unit tea retail outlets are expanding nationwide, offering greater consumer access to finer-quality specialty teas. In 2012, global specialty coffee leader Starbucks invested $620 million in its acquisition of Teavana—the largest North American retail tea chain. Tea now accounts for 10% of Starbucks’ U.S. retail sales. 


     
    This is the second time ABC has published its Tea Market Report. ABC’s first, the 2013 tea market report, was published in the November 2014 issue of HerbalEGram, the organization’s monthly online magazine, which provides original reporting on current news pertaining to the botanical and natural products communities. 


     
    The HerbalGram tea market report is based on sales data from the mainstream multi-outlet, natural, and specialty/gourmet channels supplied by SPINS (and SPINS Multi-Outlet powered by IRI [a Chicago-based market-research company]). The data do not include tea sales from food-service settings including restaurants, cafés, delis, and similar establishments. Additionally, sales from a number of other tea distribution channels—including food service, mail order, online, network marketing, convenience stores, Whole Foods Market, and thousands of independent specialty tea shops—are not assessed by any single entity. Were those sales data available and included, the report estimates total U.S. tea sales for 2014 could be in excess of $15 billion.


     
    HerbalGram’s 2014 Tea Market Report includes 10 tables, which present isolated and combined sales data from the mainstream multi-outlet, natural, and specialty/gourmet channels in 2014, as well as sales figures from burgeoning niche categories such as organic, non-GMO, and Fair Trade teas. Additional tables rank sales by packaging as well as the top-selling primary herb ingredients in herbal beverage and medicinal teas. 


     
    Among loose, bagged, and concentrated teas in 2014, black tea bags continued their dominant trend. Loose iced teas and powder tea mixes followed, succeeded by green and white tea bags, herbal beverage tea bags, and medicinal tea bags.


     
    The top five herbs in 2014 in the U.S. medicinal tea (bag) sector were, respectively, chamomile (Matricaria recutita) flower, senna (Senna alexandrina) leaf, ginger (Zingiber officinale) root, dandelion (Taraxacum officinale) root and leaf, and echinacea (Echinacea spp.) root and leaf. In the 2014 U.S. herbal beverage tea (bag) category, top-selling primary herbs were chamomile, mints (Mentha spp.), ginger, valerian (Valeriana officinalis) root, and guayusa (Ilex guayusa) leaf. SPINS defines “medicinal teas” as all medicinal teas with one or more medicinal ingredient, often marketed with a dietary supplement structure-function claim, or strongly associated with a health focus. “Herbal beverage” tea refers to single or blended beverage infusions formulated with various combinations of fruits, spices, herbs, and C. sinensis not marketed with any health-related claim; they are considered conventional foods in a regulatory sense. 


     
    “The tea market continues to expand, and, with our 2014 report, for the first time we’ve compiled and reported these data in HerbalGram,” said ABC Founder and Executive Director Mark Blumenthal. “The growth in the tea market parallels some of the strong, sustained growth that we have documented for many years in the HerbalGram Herb Market Report. (The herbal supplement market data to which Blumenthal refers may be found in ABC’s annual Herb Market Report, which tracks a category of products other than tea.)


     
    The collaborative 2014 tea market report was written by veteran tea market industry analyst and consultant Brian Keating, founder of Seattle-based specialty tea and natural products consultancy Sage Group; Ash Lindstrom, editor of HerbalGram and primary author of ABC’s 2012 and 2013 annual herb market reports; Mary Ellen Lynch, SPINS director of consumer insights and strategic partnerships; and Blumenthal.


     
    Keating noted, “The HerbalGram annual tea market report will quickly become the go-to resource for tea brands seeking fresh marketplace data and specialty tea industry analysis. We’re pleased to partner with HerbalGram and SPINS, the leading provider of retail consumer insights and analytics for the Natural, Organic and Specialty Products Industry.” 


    Related Searches
    • Teas
    • Health
    • Regulatory
    • Natural
    Related Knowledge Center
    • Dietary Supplements
    Suggested For You
    Fueling the Energy & Sports Drinks Market Fueling the Energy & Sports Drinks Market
    EuroPharma Supports ABC Educational Mission through Turmeric Adoption EuroPharma Supports ABC Educational Mission through Turmeric Adoption
    Supplement OWL Goes Live Supplement OWL Goes Live
    ABC Mourns the Passing of Fredi Kronenberg ABC Mourns the Passing of Fredi Kronenberg
    CHPA Encourages Members to Participate in Supplement OWL CHPA Encourages Members to Participate in Supplement OWL
    ABC Endorses Supplement OWL Product Registry ABC Endorses Supplement OWL Product Registry
    Daily Consumption of Tea May Protect Elderly from Cognitive Decline Daily Consumption of Tea May Protect Elderly from Cognitive Decline
    President of Republic of Mauritius Receives Botanical Research Award President of Republic of Mauritius Receives Botanical Research Award
    Reading Tea Leaves—Or Just Making Tea Reading Tea Leaves—Or Just Making Tea
    DIANA, FOOD ‘Adopts’ Acerola with ABC’s Adopt-an-Herb Program DIANA, FOOD ‘Adopts’ Acerola with ABC’s Adopt-an-Herb Program
    U.S. Tea Sales Increase 5.9% in 2013 U.S. Tea Sales Increase 5.9% in 2013
    Herbal Supplement Sales Reached $6 Billion in 2013 Herbal Supplement Sales Reached $6 Billion in 2013
    Climate Change Affects Taste & Quality of Tea Climate Change Affects Taste & Quality of Tea
    Coffee: Type 2 Diabetes Risk Coffee: Type 2 Diabetes Risk
    HerbalGram Investigates the Origins of the Voynich Manuscript HerbalGram Investigates the Origins of the Voynich Manuscript

    Related Content

    • Consumer Trends | Energy | Healthcare Trends | Sports Nutrition
      Fueling the Energy & Sports Drinks Market

      Fueling the Energy & Sports Drinks Market

      Competition continues to heat up as brands attempt to engage with time-strapped and stressed-out consumers.
      By David Sprinkle, Publisher, Packaged Facts 06.02.17

    • Breaking News | Herbs & Botanicals | Industry & Market News

      EuroPharma Supports ABC Educational Mission through Turmeric Adoption

      The turmeric rhizome has a long history of use in Ayurveda and traditional Chinese medicine.
      05.02.17

    • Breaking News | Dietary Supplements | Industry & Market News | Regulations | Regulatory News

      Supplement OWL Goes Live

      Supplement product registry serves as self-regulatory initiative intended to create more complete picture of the marketplace.
      04.27.17


    • Breaking News | People News

      ABC Mourns the Passing of Fredi Kronenberg

      Founding editor of the Journal of Alternative and Complementary Medicine, she served on the ABC Board of Trustees since 1999.
      04.25.17

    • Breaking News | Dietary Supplements | Industry & Market News | Regulations

      CHPA Encourages Members to Participate in Supplement OWL

      Announcement follows discussions between CHPA and its Dietary Supplements Committee.
      04.17.17

      Trending
      • Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk In Older Adults | Nutraceuticals World
      • Leaven Essential To Launch Branded Botanical Extracts To Global Markets | Nutraceuticals World
      • Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults
      • Oregon Files Lawsuit Against GNC | Nutraceuticals World
      • Vitamin K2 Status May Impact Blood Pressure And Pulse Wave Velocity | Nutraceuticals World
      Breaking News
      • GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
      • Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
      • Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission
      • Choline Alone May Improve Maternal DHA Status During Pregnancy
      • Cranberry Consumption Linked to Memory and Neurological Function Improvements
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Aging in Place: Lifestyle Supplements Science-Based Solutions
      • Getting an Edge in Esports: Meeting Health & Nutrition Needs
      • Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
      Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
      Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission
      Coatings World

      Latest Breaking News From Coatings World

      What Are You Reading?
      Teknos Receives EcoVadis Gold Medal for Sustainability Performance
      AkzoNobel and Partners Team Up to Hack Carbon Reduction Challenges
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Medical Device CEO Charged With Tax Evasion
      MPO's Most-Read Stories This Week—May 21
      Iterative Scopes Expands its Senior Leadership Team
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Piramal Pharma Solutions New API Plant in Canada Now Online
      MG America Appoints Claudio Radossi as President
      Catalent Invests $175M to Expand Mfg. Capabilities at Winchester, KY
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’
      HASK Beauty Enters Exclusive Partnership with Amazon
      Garance Doré Launches Made in France Skincare Line
      Happi

      Latest Breaking News From Happi

      SPF Setting Spray, Lip Contour and Knotless Braids Are Hot Trends: Spate
      Nutrafol Wellness & Beauty Supplements Expand with Professional Anti-Aging Collagen Infusion Product
      L'Oréal Invests in Sparty, a Personalized Beauty Startup
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Zeller+Gmelin, Sun Chemical and Kornit Top This Week’s News
      Nazdar Celebrates 100 Years with a New Look
      hubergroup Chemicals Exhibits at Paint India for First Time
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Brook + Whittle's new acquisition, SunDance goes to HP and more
      Specialty announces move to new facility
      Mark Andy hosts dealer's open house in Warsaw
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Weekly Recap: Kimberly-Clark to Expand Diaper, Wipes Production in Brazil; The Honest Company to Sell Diapers, Wipes at Walmart & More
      3M to Expand in Nebraska
      Nicely Offers Nonwoven Slitters, Winders
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Tom Hedman Named Senior Principal Scientist at Spinal Simplicity
      ODT's Most Read Stories This Week—May 21
      FDA Clears Anika Therapeutics' X-Twist Knotless Fixation System
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Graphene Flagship, Japan Display and LG Display Top This Week’s Stories
      Evonik Launches New Processing Aids for PV Wafer Cutting
      NREL Creates Highest Efficiency 1-Sun Solar Cell

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login