• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Citrus Support for the Blood Glucose-Immune System Connection

    A Glance At The Eye Health Market

    The Value of Vitamin D Testing

    A Growing Need for Mineral Supplementation

    More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    NIH Study Compares Low-Fat, Plant-Based to Low-Carb, Animal-Based Diet

    Gadot Positions Mineral Line for Vegan Market

    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Herbal Suppliers Discuss the Impact of COVID-19 on Sustainable Supply Chains

    Gadot Positions Mineral Line for Vegan Market

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging

    Ingredient Manufacturers Discuss the E-Sports Market
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Herbal Suppliers Discuss the Impact of COVID-19 on Sustainable Supply Chains

    NIH Study Compares Low-Fat, Plant-Based to Low-Carb, Animal-Based Diet

    Gadot Positions Mineral Line for Vegan Market

    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition

    FrieslandCampina Launches Biotis Immune Health Ingredient
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    NIH Study Compares Low-Fat, Plant-Based to Low-Carb, Animal-Based Diet

    FrieslandCampina Launches Biotis Immune Health Ingredient

    Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging

    Ingredient Manufacturers Discuss the E-Sports Market

    Euromonitor Names Top 10 Trends for 2021
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Aiya America (Matcha by Aiya)

    AIDP

    Sabinsa Corporation

    Indena USA, Inc.

    Bioenergy Life Science, Inc. (BLS)
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    KLK OLEO - Davos Life Science

    Nutrition21, LLC

    AIDP

    Vesta Nutra

    Verdure Sciences
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Industry News

    Demand for Natural Sweeteners on the Rise

    Canadean report predicted consumer demand for non-caloric sweeteners will grow 5% a year until 2017.

    Related CONTENT
    • NAD Refers Advertising for BodyArmor Sports Drinks to FTC
    • Healthy Snack Trends to Chew On
    • Over 40% of Millennials Snack Regularly
    • Nutricosmetics: Beauty Starts Beneath The Surface
    • Colonizing the Probiotics Market
    11.03.14
    Concerns about obesity and related health problems plus sugar taxes in many countries have stimulated the market for non-caloric sweeteners, according to a new report from market research firm Canadean. Particularly natural plant-derived sweeteners such as stevia are becoming popular as more people look for natural products.  

    As a result of increased focus on sugar calories, consumer demand for non-caloric sweeteners is projected to grow 5% a year until 2017. Of the 360 new products picked up in 2013, 38.3% contained non-caloric sweeteners. Caloric sugar still holds the majority of the global sweetness market. In 2013 the world consumed an estimated 180 million tons of sugar from canes and beets plus high-fructose corn syrup/HFCS. This represents 80% of the overall sugar and sweeteners market. Low or non-caloric sweeteners represent the remaining 20%, or 34 million tons in sugar equivalents.

    The food trend toward whole foods and natural products has also meant a growing demand for natural sweeteners made from herbs. In 2013, approximately 20% of new non-caloric soft drinks were based on natural sweeteners, and Canadean predicted this category will continue to show impressive growth with much potential in North America, Europe and Japan particularly. Although the category is growing, it’s rising from low volumes and it will take years to catch up with the market leaders. In 2013 the soft drinks industry consumed only close to 700 tons of stevia ingredients, versus 12,300 tons of aspartame, or 8,700 tons of acesulfame K. The largest natural sweetener on the market is stevia, but Canadean also recognized potential in other herbal-sweeteners such as monk fruit.

    Natural sweeteners are still in their exploratory phase, and many product manufacturers are still working to find the right balance of steviol glycosides in their drinks. Although new technologies are being made to improve these products, taste continues to be the main obstacle for the natural sweetener category. Not everyone embraces this distinct taste and some drinks brands, such as Glaceau Vitamin Water, combine the sweetener with sugar. In the U.S., Coca-Cola has had to reverse engineer the Vitamin Waters back to the original composition as they realized Americans didn’t appreciate the stevia taste. However, stevia has its advantages, as Karin Nielsen, ingredient analyst at Canadean, explained, “Stevia may be more suited for certain products such as teas, nectars and juices, as it has an ability to enhance the taste of the natural ingredients.”
    Related Searches
    • Research
    • Stevia
    • Drinks
    • Whole Foods
    Related Knowledge Center
    • Sweeteners
    Suggested For You
    NAD Refers Advertising for BodyArmor Sports Drinks to FTC NAD Refers Advertising for BodyArmor Sports Drinks to FTC
    Healthy Snack Trends to Chew On Healthy Snack Trends to Chew On
    Over 40% of Millennials Snack Regularly Over 40% of Millennials Snack Regularly
    Nutricosmetics: Beauty Starts Beneath The Surface Nutricosmetics: Beauty Starts Beneath The Surface
    Colonizing the Probiotics Market Colonizing the Probiotics Market
    Demand for Natural Sweeteners on the Rise Demand for Natural Sweeteners on the Rise
    EFSA Risk Assessment Concludes Aspartame is Safe EFSA Risk Assessment Concludes Aspartame is Safe
    Energy Drinks Show Stamina Energy Drinks Show Stamina
    EFSA Risk Assessment Concludes Aspartame is Safe EFSA Risk Assessment Concludes Aspartame is Safe
    Energy Drinks Show Stamina Energy Drinks Show Stamina
    Canadean Acquires Nutrafiles Health Ingredients Database Canadean Acquires Nutrafiles Health Ingredients Database
    Stevia Line Stevia Line
    New Report Analyzes Children New Report Analyzes Children's Market
    ‘Natural’ Sweeteners: The Reb-A Factor ‘Natural’ Sweeteners: The Reb-A Factor
    Demand for Stevia Surges But Obstacles Remain Demand for Stevia Surges But Obstacles Remain

    Related Industry News

    • Industry & Market News | Minerals | Sweeteners | Vitamins

      Functional Waters See Continued Growth

      ...
      01.04.15

    • Industry & Market News | Sweeteners

      Stevia Market Value Grows to $336 Million

      ...
      12.01.14

    • Industry & Market News | Sweeteners

      Cargill Named Exclusive Distributor for TREHA Trehalose in U.S. & Europe

      ...
      10.27.14


    • Industry & Market News | Minerals | Sweeteners

      Ingredion Publishes Fact Sheet on its Non-GMO Ingredients

      ...
      05.05.14

    • Industry & Market News | Sweeteners | Vitamins

      Rochem International Celebrates 20 Years, Relocates Headquarters

      ...
      03.24.14

    • Industry & Market News | Sweeteners

      Stevia Products Forecast to Flourish

      ...
      03.03.14


    • Healthcare Trends | Industry & Market News | Nutrition Bars & Snacks | Sweeteners

      Cargill & Evolva Begin Early Pilot Scale for Steviol Glycosides

      ...
      09.09.13

    • Industry & Market News | Nutrition Bars & Snacks | Sweeteners

      CSPI Adds Monk Fruit to Guide for Food Additives

      ...
      06.28.13

    • Healthcare Trends | Industry & Market News | Nutrition Bars & Snacks | Sweeteners

      Europe Accounts for 25% of Stevia-Containing Product Launches

      Adults of all ages increasingly use new natural low/no calorie sweeteners, but new data show U.S. adults receive about 13% of their calories from added sugars.
      06.03.13


    • Industry & Market News | Nutrition Bars & Snacks | Quality & Safety | Sweeteners

      CSPI Urges FDA to Set Limits on HFCS & Sugar in Beverages

      ...
      04.01.13

    • Industry & Market News | Nutrition Bars & Snacks | Regulations | Sweeteners

      New York Judge Strikes Down Bloomberg’s Ban on Sugary Drinks

      ...
      04.01.13

    • Functional Foods & Beverages | Industry & Market News | Research | Sweeteners

      Health & Wellness Drive U.S. Food Industry

      ...
      04.01.13


    • Industry & Market News | Regulations | Sweeteners

      Food Chemicals Codex Introduces New Standards

      ...
      01.04.13

    • Confectionery | Industry & Market News | Nutrition Bars & Snacks | Regulations | Sweeteners

      Canada Approves Stevia for Use in Foods and Beverages

      ...
      01.01.13

    • Industry & Market News | Nutrition Bars & Snacks | Sweeteners

      Truvia Available Throughout North America In 2013

      ...
      12.18.12

    Trending
    • Gadot Positions Mineral Line For Vegan Market
    • ConsumerLab Tests Magnesium Supplements
    • ConsumerLab Tests: Collagen Supplements Meet Label Claims
    • FrieslandCampina Launches Biotis Immune Health Ingredient
    • Study Shows Algae Astaxanthin Interacts Beneficially With Immune Function
    Breaking News
    • NIH Study Compares Low-Fat, Plant-Based to Low-Carb, Animal-Based Diet
    • Gadot Positions Mineral Line for Vegan Market
    • Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    • FrieslandCampina Launches Biotis Immune Health Ingredient
    • Astaxanthin Microencapsulated with Spirulina Targets ‘Mental Agility’ and Healthy Aging
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2021

    • Modern Snacking: Where Health & Indulgence Converge
    • More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    • A Growing Need for Mineral Supplementation
    • The Value of Vitamin D Testing
    • A Glance At The Eye Health Market
    • Citrus Support for the Blood Glucose-Immune System Connection
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NIH Study Compares Low-Fat, Plant-Based to Low-Carb, Animal-Based Diet
    Gadot Positions Mineral Line for Vegan Market
    Nutritfy India to Launch Global Broadcast Channel Covering Nutrition
    Coatings World

    Latest Breaking News From Coatings World

    APV Engineered Coatings Reflects on 2020
    LINE-X Launches Dealer Program with International Truck
    Mankiewicz Announces Leadership Change in Aviation Division
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Alleviant's Transcatheter Tech Obtains Breakthrough Status
    Signia Appoints New President
    At-Home COVID-19 Test Kits Boosts Disease Monitoring Capabilities
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Civica to Build an Essential Medicines Manufacturing Facility in Virginia
    Humanigen, Emergent Enter Covid-19 Partnership
    Samsung Bioepis Opens New Headquarters
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Estée Lauder Companies Updates Supply Chain Leadership
    Weekly Recap: JLo Beauty Launches, Unilever Partners with Alibaba, Estée Lauder Appoints SVP & More
    Coty Appoints Chief Procurement Officer
    Happi

    Latest Breaking News From Happi

    Degree Launches Bath and Shower Range
    Estée Lauder Companies Updates Supply Chain Leadership
    Clorox Reaches Renewable Electricity Marker
    Ink World

    Latest Breaking News From Ink World

    Paragon Expands Direct Mail Capabilities with Ricoh Pro VC70000
    BOBST Demonstrates Future of Flexible Packaging Production at Virtual Open House
    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    ProMach strengthens flexible packaging business
    Gallus planning virtual event for March
    Lemu Group engineers mask-making machine
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Kimberly-Clark Releases Q4, Full Year Results
    Freudenberg to Establish Apparel Interlining Competence Centers
    Minet Adds Spunlace Line in Romania
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    First Patient Implanted With NEXXT MATRIXX SA Cervical Turn-Lock System
    Cretex Companies CEO Steps Down
    Conformis Enters Development & Supply Agreement with SITES Medical
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Ambiq Wins IoT Semiconductor Company of the Year Award
    Ynvisible Names Michael Robinson CEO, Jani-Mikael Kuusisto SVP Ventures

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login