Sean Moloughney, Editor11.02.15
Better understanding of how microorganisms influence health, continued clinical research and increased consumer awareness of the value probiotics can afford have created a vibrant and innovative market for functional foods, beverages and dietary supplements.
Consumption of probiotic products is increasing globally, according to Scott Ravech, CEO, Deerland Enzymes, Kennesaw, GA, who cited a survey from Mintel that showed 19% of U.S. respondents who claim to have digestive issues take probiotics. Even 7% of consumers who don’t report digestive issues still say they take probiotics.
Sloan Trends Inc. Escondido, CA, reported that probiotics are one of the top selling supplements, up 23% in 2013 (Nutrition Business Journal, 2014). Sales growth was been strong, although is expected to be slightly slower in coming years—up nearly 22% from 2009 to 2013, the market is projected to grow about 16% from 2013 to 2016 (Council for Responsible Nutrition, 2014).
Both t
Consumption of probiotic products is increasing globally, according to Scott Ravech, CEO, Deerland Enzymes, Kennesaw, GA, who cited a survey from Mintel that showed 19% of U.S. respondents who claim to have digestive issues take probiotics. Even 7% of consumers who don’t report digestive issues still say they take probiotics.
Sloan Trends Inc. Escondido, CA, reported that probiotics are one of the top selling supplements, up 23% in 2013 (Nutrition Business Journal, 2014). Sales growth was been strong, although is expected to be slightly slower in coming years—up nearly 22% from 2009 to 2013, the market is projected to grow about 16% from 2013 to 2016 (Council for Responsible Nutrition, 2014).
Both t
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
