• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status

    All Eyes on Vision Health

    Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health

    Vitamin D: A Fixture of Supplementation and Fortification

    Magnesium: An Essential Mineral with Many Forms and Functions
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    Vitamin D Supplementation Reduces Risk of Dynapenia

    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits

    Multi-Strain Probiotic Improves Self-Reported Mood, Sleep, Serotonin Levels

    CRN Highlights 'Supplement to Savings' Report for National Heart Month
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    FDA Denies CBD Petitions, Cites Safety Concerns, Looks to Congress for New Regulatory Pathway

    Vitamin D Supplementation Reduces Risk of Dynapenia

    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits

    Multi-Strain Probiotic Improves Self-Reported Mood, Sleep, Serotonin Levels
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    FDA Denies CBD Petitions, Cites Safety Concerns, Looks to Congress for New Regulatory Pathway

    Vitamin D Supplementation Reduces Risk of Dynapenia

    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits

    Multi-Strain Probiotic Improves Self-Reported Mood, Sleep, Serotonin Levels
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    Vitamin D Supplementation Reduces Risk of Dynapenia

    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits

    Multi-Strain Probiotic Improves Self-Reported Mood, Sleep, Serotonin Levels

    CRN Highlights 'Supplement to Savings' Report for National Heart Month
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Sabinsa Corporation

    JRS Pharma

    Verdure Sciences

    Gencor

    Bioenergy Life Science, Inc. (BLS)
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Sabinsa Corporation

    JRS Pharma

    Verdure Sciences

    Gencor

    Bioenergy Life Science, Inc. (BLS)
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    NAD Refers Advertising for BodyArmor Sports Drinks to FTC

    Ad urged consumers to ‘Ditch Artificial Sports Drinks,’ without limiting the claim to a specific competing sports drink.

    Related CONTENT
    • Danone Announces Plan to Reduce Methane Emissions by 30%
    • European Whey Processors Association Publishes Market Projections
    • NDI Déjà vu: Another Ingredient Falls Victim to FDA’s Interpretation of Drug Preclusion Clause
    • Bioenergy Life Science, Inc
    • Prinova Named Among Best and Brightest Companies to Work For
    05.11.17
    The National Advertising Division has referred advertising claims made by BA Sports Nutrition, maker of BodyArmor sports drinks, to the Federal Trade Commission (FTC) following a review of the advertiser’s compliance with an earlier NAD decision.
     
    NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus.
     
    In that underlying decision, NAD reviewed advertising claims that were featured in two comparative columns. The first column was headlined “Ditch Artificial Sports Drinks” followed by “artificial flavors, artificial sweeteners, artificial colors.” The second column called consumers to “Switch to BodyArmor Sports Drink” and was followed by “natural flavors, natural sweeteners, no colors from artificial sources.” The ad showed two bottles—one clearly identified as BodyArmor SuperDrink and the other, only partially visible, similar to a Gatorade bottle including Gatorade’s distinctive orange cap.
     
    NAD noted in its decision that some Gatorade products, including some of Gatorade’s G2 products, contain artificial colors, sweeteners and flavors. However, NAD noted, Gatorade’s leading product, Thirst Quencher, is not artificially sweetened and at least one variety (lemon lime) is not artificially flavored. However, NAD determined that a reasonable consumer could take away the unsupported message that Thirst Quencher is formulated with artificial flavors, sweeteners or colors. As a result, NAD recommended the advertiser discontinue its claims, “Ditch artificial Sports Drinks: artificial flavors, artificial sweeteners, artificial colors.” 
     
    The company took issue with certain of NAD’s findings, but agreed in its advertiser’s statement, to comply with NAD’s recommendations.
     
    In a compliance matter, NAD must determine whether the advertiser has made a bona fide, good-faith effort to comply with NAD’s recommendations. 
     
    Here, NAD determined that the only change that BodyArmor made to its advertising was to change the bottle depicted behind the BodyArmor SuperDrink bottle. NAD reviewed the new advertisement and concluded that it raises the same concerns as the advertisement reviewed by NAD in the underlying proceeding. The advertisement continues to claim, “Ditch Artificial Sports Drinks,” without limiting the claim to a specific competing sports drink. The advertiser argued that it modified its advertising so that the photo depicts a G2 beverage, which contains artificial colors, artificial sweeteners, and flavors.
     
    The advertiser declined to make additional modifications as NAD requested. As a result, NAD said it is referring this matter to the appropriate government agency for possible law enforcement action. 
    Related Searches
    • Sweeteners
    • ftc
    • Regulation
    • Nutrition
    Related Knowledge Center
    • Regulations
    Suggested For You
    Danone Announces Plan to Reduce Methane Emissions by 30% Danone Announces Plan to Reduce Methane Emissions by 30%
    European Whey Processors Association Publishes Market Projections European Whey Processors Association Publishes Market Projections
    NDI Déjà vu: Another Ingredient Falls Victim to FDA’s Interpretation of Drug Preclusion Clause NDI Déjà vu: Another Ingredient Falls Victim to FDA’s Interpretation of Drug Preclusion Clause
    Bioenergy Life Science, Inc Bioenergy Life Science, Inc
    Prinova Named Among Best and Brightest Companies to Work For Prinova Named Among Best and Brightest Companies to Work For
    AHP Publishes Report on White Mulberry Following Death of Lori McClintock AHP Publishes Report on White Mulberry Following Death of Lori McClintock
    Consensus Statement: Saw Palmetto Extract Reduces Prostate Inflammation Consensus Statement: Saw Palmetto Extract Reduces Prostate Inflammation
    ChromaDex Partners with MyPharma2Go for Brazilian Distribution ChromaDex Partners with MyPharma2Go for Brazilian Distribution
    GNC Debuts G Fuel Energy Drinks GNC Debuts G Fuel Energy Drinks
    Ayana Bio Appoints Frank Jaksch as CEO Ayana Bio Appoints Frank Jaksch as CEO
    Lauren Aronson Joins Amin Talati Wasserman, LLP Lauren Aronson Joins Amin Talati Wasserman, LLP
    Substantiating Environmental, Social, and Governance Claims Substantiating Environmental, Social, and Governance Claims
    BLS Ingredient RiaGev Linked to Antioxidant Production, Reduced Cortisol, and Blood Glucose Benefits BLS Ingredient RiaGev Linked to Antioxidant Production, Reduced Cortisol, and Blood Glucose Benefits
    BLS to Feature Chef-Created Menu with Its Ingredients BLS to Feature Chef-Created Menu with Its Ingredients
    Bioenergy Life Science, INC. Bioenergy Life Science, INC.

    Related Breaking News

    • Dairy-Based Ingredients | Functional Foods & Beverages | World Markets
      Danone Announces Plan to Reduce Methane Emissions by 30%

      Danone Announces Plan to Reduce Methane Emissions by 30%

      The company has partnered with Environmental Defense Fund to accelerate its efforts.
      01.18.23

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News | Proteins, Peptides, Amino Acids | World Markets
      European Whey Processors Association Publishes Market Projections

      European Whey Processors Association Publishes Market Projections

      The organization has broken down global market forces shaping the trajectory of the whey industry in a new report.
      12.15.22

    • Dietary Supplements | Regulations
      NDI Déjà vu: Another Ingredient Falls Victim to FDA’s Interpretation of Drug Preclusion Clause

      NDI Déjà vu: Another Ingredient Falls Victim to FDA’s Interpretation of Drug Preclusion Clause

      Agency rejected an NDI notification from Kingdomway saying beta nicotinamide-mononucleotide was first investigated as a new drug.
      By Mike Montemarano, Associate Editor 11.15.22


    • Bioenergy Life Science, Inc

      Bioenergy Life Science, Inc

      Visit us at Booth #3265
      10.25.22

    • Breaking News | Supplier News
      Prinova Named Among Best and Brightest Companies to Work For

      Prinova Named Among Best and Brightest Companies to Work For

      The competition highlights organizations for commitment to employee enrichment programs and workplace culture.
      10.17.22

    Loading, Please Wait..
    Trending
    • NOW Switches To Bottles Made From 100% Post-Consumer Recycled Resin
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    • The Functional Chocolate Company Launches Painfree Chocolate
    Breaking News
    • Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients
    • Vitamin D Supplementation Reduces Risk of Dynapenia
    • Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits
    • Multi-Strain Probiotic Improves Self-Reported Mood, Sleep, Serotonin Levels
    • CRN Highlights 'Supplement to Savings' Report for National Heart Month
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2023

    • Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles
    • Magnesium: An Essential Mineral with Many Forms and Functions
    • Vitamin D: A Fixture of Supplementation and Fortification
    • Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health
    • All Eyes on Vision Health
    • Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients
    Vitamin D Supplementation Reduces Risk of Dynapenia
    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits
    Coatings World

    Latest Breaking News From Coatings World

    Epoxytec Announces New Website Launch
    Paints and Coatings Market Worth $212B by 2026: MarketsandMarkets
    Axalta Releases Fourth Quarter and Full Year 2022 Results
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    BMP Medical Expands Sterling, Massachusetts Facility
    Abbott's Proclaim XR SCS OK'ed for Diabetic Neuropathy
    Environmental Sustainability Becoming Increasingly Important to Medtech Industry
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pasithea Signs CMC Development and Manufacturing Agreement
    Experic Expands Analytical Capabilities and Facilities
    List Labs Expands Manufacturing Capacity
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion
    TRESemmé Introduces New Pro Infusion Collection
    Walgreens Boots Alliance Shares 2022 ESG Report
    Happi

    Latest Breaking News From Happi

    KimChi Beauty Launches Spinning Hearts Love 02 Ahead of Valentine’s Day
    Dark & Lovely Names Actress Meagan Good Brand Ambassador
    Natural Household Care Company Tru Earth Adds Dishwasher Detergent Tablets
    Ink World

    Latest Breaking News From Ink World

    Xerox Releases 4Q, Full-Year 2022 Results
    Electronics For Imaging Names Frank Pennisi as CEO
    Fiery to Separate from EFI, Remain Wholly-Owned by Siris
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    EFI appoints Frank Pennisi CEO, Fiery now an independent business
    Bobst boosts senior sales team with Keith Nagle
    Penmar Industries adds Screen Truepress Jet L350UV SAI digital press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Essity’s Sales Grow
    Thinx to Pay up to $5 million to Settle Class Action Suit
    Typar Highlighting New Building Innovations
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Orthofix Launches the Mariner Deformity System
    Tyber Medical Hires 2 New Execs
    Miach Ortho Raises $40M in Series B Funding
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Smart Devices with Privacy Focus Have More Consumer Appeal
    Siman Group Partners with SML to Unlock Full Retail Potential with RFID
    Brewer Science Presents Optics Integration Solutions at SPIE Photonics West

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login