Amanda Baltazar01.06.10
It’s been a tough year, or tough couple of years for some, and people are looking for small indulgences to help themselves feel a little better.
However, the health-conscious among us don’t want to resort to calorie-dense, nutritionally-poor foods. Fortunately, the makers of nutrition bars seem to realize that and many are making their bars not only nutritionally sound, but also something of an indulgence.
Last October, Atkins Nutritionals, Denver, CO, introduced six new bars, including the Endulge Nutty Fudge Brownie, the Chocolate Caramel Mousse Bar and the Chocolate Oatmeal Fiber Bar, which all include 6.8 grams of protein, 7.6 grams of fiber, just 1 gram of sugar and 4 net carbs.
“With the added chocolate, consumers look forward to these bars,” said Lisa Wells, brand manager. “They get to indulge but don’t feel bad about it.” While the bars don’t currently contain dark chocolate, the company is looking to develop some that do.
“Dark chocolate is currently a growing trend based on the perceived health benefits (i.e., antioxidants) by consumers, as well as the fact that
However, the health-conscious among us don’t want to resort to calorie-dense, nutritionally-poor foods. Fortunately, the makers of nutrition bars seem to realize that and many are making their bars not only nutritionally sound, but also something of an indulgence.
Last October, Atkins Nutritionals, Denver, CO, introduced six new bars, including the Endulge Nutty Fudge Brownie, the Chocolate Caramel Mousse Bar and the Chocolate Oatmeal Fiber Bar, which all include 6.8 grams of protein, 7.6 grams of fiber, just 1 gram of sugar and 4 net carbs.
“With the added chocolate, consumers look forward to these bars,” said Lisa Wells, brand manager. “They get to indulge but don’t feel bad about it.” While the bars don’t currently contain dark chocolate, the company is looking to develop some that do.
“Dark chocolate is currently a growing trend based on the perceived health benefits (i.e., antioxidants) by consumers, as well as the fact that
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