Clean Label Colors
“Organic colors are an integral part of the established clean label trend, meaning that the colors support our customers’ efforts to satisfy consumer needs,” said Yoni Glickman, president, Natural Product Solutions of IFF Frutarom. “Organic certification has become the standard of the industry, especially as it involves all aspects of growing, harvesting, extracting, and maintaining full traceability of the ingredient, from seed to final product.”
Frutarom has selected agricultural land free of prohibited chemical inputs for its Natural Solutions Products business. The farmers it works with use non-GMO seeds, and do not use synthetic fertilizers, antibiotics, pesticides, or hormones. “It is all about caring and staying loyal to consumers’ expectations for better-for-you products that are also eco-friendly and help us to protect the environment,” noted Ilanit Bar-Zeev, vice president, Natural Product Solutions of IFF Frutarom.
Frutarom works to create natural and organic solutions that are affordable and accessible to the marketplace. “There is a delicate balance in providing natural, organic color with responsible sourcing, while still keeping it cost effective,” explained Bar-Zeev. Frutarom is committed to expanding its portfolio of better-for-you and better-for-the-Earth ingredients that manufacturers and consumers can trust.