“Natreon is committed to providing the highest quality ingredients that meet consumer preference for organic and clean label for supplement, food and beverage products. Having organic certification for PrimaVie will ensure Natreon continues its leadership in botanical ingredient innovation,” said Nicole Stirling, business development manager of Natreon.
PrimaVie is a Biome Optimized Shilajit backed by eight clinical studies to promote energy, endurance, and healthy aging. Considered the greatest rasayana and most potent ingredient in Ayurveda, Shilajit’s use dates back to 3000 B.C. PrimaVie is sourced from distinct biological ecosystems (biomes) and processed using Green Chemistry Principles (water extraction) to achieve an optimal nutrient profile. Natreon claimed PrimaVie is the highest bioactive Shilajit on the market. It consists of fulvic acid, urolithins (DBPs), and over 40 micro-minerals, which help promote sports performance, healthy aging and is a potent adaptogen.